An experienced web development company in India is expected to first and foremost identify and understand the customer for whom website design is being transformed. This is where Google Analytic has a big role to play.

1. Responsive Web Designs - Things you Need to Keep in Mind
Before Launch
Every web development company in India has transitioned to create responsive website
designs because the number of mediums through which internet is being accessed is
perennially increasing. It is no longer a world inundated by the PC; smartphones and
tablets have taken over and this number is only expected to grow. Every online business
therefore has the need to be versatile and cater to all channels or mediums of access.
Moving a traditional website into a responsive design is a significant need but it may be
daunting considering the scope of the transition project. However, before you make such
a movie; ensure you have certain prerogatives in mind.
1. Understanding the Customer
An experienced web development company in India is expected to first and foremost
identify and understand the customer for whom website design is being transformed. This
is where Google Analytic has a big role to play. Make use of the application to understand
which of your web pages are the most accessed or visited. You can also try to find out
which of the services or subjects are the most sought after by following user behavior on
the website. These are decisions that help a marketer understand target customers better
and cater to them appropriately.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

2. 2. Don’t forget the mobile
Smartphones are slowly transforming into the number one medium from where the web
is being accessed. While responsive web designs are great and vital, it is important for
marketers to consider the smartphones above all other devices. Your website must
perform well on a smartphone and in this regard, download time, readability, navigability
and other related elements must be duly considered.
3. Engaging with the customer
Most marketers fail to establish and sustain a great engagement model with their existing
customers. This can be facilitated through several mechanisms beginning from responsive
design, content marketing and elements focused on driving the user towards desired
call-to-action. Often, simple tools make great aids for an optimized engagement strategy.
However, implementing new, interesting and creative engagement mediums is necessary
to give the customer a perception that he is considered important.
4. Technological Feasibility
A successful marriage between the IT teams and operations is vital to the success of a
responsive website. When marketing provides the feedback, IT should be competent to
assimilate data and weave it into the website appropriately. Such actions need to happen
on an ongoing basis so as to keep up with the pace of progressive technology.
5. Evaluation and Review
There cannot be any process without evaluation and review. When analytics are built into
the website, marketers can easily identify what works and what isn’t. Such kind of
evaluation helps businesses make improvements to the website and make it more
customer friendly.
Progressive responsive websites are the next big thing with any experienced web
development company in India. A website is first launched for the mobile, moves to
tablets and settles with desktops. This way immediate and burgeoning needs are first met
quickly and the rest follow suit without much delay.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

3. Image Courtesy Magnoninternational
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

4. The Benefits of Responsive Web Design
The design and development community have been implementing this concept over the
last few years and we're delighted to say that we were amongst the early adopters of this
approach and have launched respsonsive solutions for our clients.
Let’s have a look at some of the key factors that make responsive web design the correct
solution for you:
User-Experience
Rather than alienating users on a mobile or tablet device by only offering a desktop
solution, a responsive website is flexible and will adapt it’s layout based upon the size of a
users screen. This will ensure that your website will always provide your user-base with
the richest possible experience.
Cost Effective
Before the introduction of responsive web design it was common to create multiple
versions of a website to suit each individual device. By designing and building a website
responsively you will only require one website, therefore, there will only be one version
of the source code and only one content management system to update the content. This
means that responsive web design will save you both time and money.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

5. Improved SEO
By creating one website that adjusts to multiple devices, responsive web design is a must
to help optimise your website for search engines. Instead of building links or optimising
content for multiple websites, you will only need to market a single responsive website.
Furthermore, the URL structure will remain the same on all devices, improving your
search engine visibility and rankings.
Increased Conversions and Sales
If a user visits your website and encounters a problem on their preferred device, you are
likely to lose that potential business. However, if the potential customer can access your
website with ease from any device, they are unlikely to switch to a competitor. Enhancing
a users journey and experience will increase sales and improve conversion rates.
Stay Ahead of the Competition
Less than 3% of websites are currently optimised to take full advantage of the mobile web
through responsive web design. Your business has the opportunity to gain a significant
edge over the competition by becoming an early adopter.
Copyright © 2013 Team Mango Media Private Limited. All rights reserved.