1.
Mobile Trends
Why mobile matters to you!

2.
* Ericsson
Mobile Data Traffic Growing

3.
Why Apps over Mobile Web?
* www.flurry.com
• Apps command 86% of the
average US mobile
consumer’s time, or 2 hrs
and 19 minutes per day.
• Mobile web continued to
decline, averaging just 14%
of the US mobile
consumer’s time, or 22
minutes per day.
• Apps create a different
experience then mobile
web, utilize phone features
for a better user interface.
• Apps connect you to your
network

4.
* www.flurry.com
Why Does Mobile Matter to YOU?
• US consumer spends 2 hrs
and 42 minutes per day on
mobile devices (up 2.5% from
2013)
• Apps like Pinterest, Instagram
and more received wide
adoption. They changed how
we communicate, share
experiences, develop
relationships, connect to 1-1
• Apps are for a specific
reason, for example, your
weather app?
• Apps make lives easier and
more efficient.

5.
How Mobile Can Impact You-
People are now more visual and
picture sharing has become
important.

6.
Mobile Is more Than Search/Discovery
Social networks and messaging are rapidly changing, with image/video sharing on
the rise and people engaging more with close contacts and less with large
audiences.
*Mary Meeker

7.
There are apps that enable potential homebuyers and owners alike to see the
possibility in homes
For example, here are some great apps to help increase your listing photos:
• Snapseed: user-friendly photo app with advanced editing tools
• Takes: allows the user to take photos and have them turned into video
• 360 Panorama: This app allows the user to take panoramic photos of any scene
• Diptic: Most advanced photo collage app, combine photos to create before-
and-after images or more in-depth collages
Mobile Is more Than Search/Discovery
360 Panorama

8.
• Photo messaging application
• Take photos, record videos, add text and drawings, and send them to a
controlled list of recipients. Users set a time limit for how long recipients
can view their Snaps
• Prime real estate for innovative marketing campaigns
• A personal 10 seconds with their target customer
Snapchat
Check out this
new listing that
just came on the
market!!

9.
• Cross-platform mobile messaging app which allows you to exchange
messages without having to pay for SMS.
WhatsApp Messenger
Interested in
seeing this new
house?

10.
• Visual discovery tool
• Collect ideas for your different projects and interests.
• You can create and share collections (called “boards”) of visual bookmarks
(called “Pins”)
• Free advertisement space for your listings
Pinterest
New Home For
Sale in LA!

11.
• Instagram is a fast, beautiful and fun way to share photos with friends.
• Take a picture or video, choose a filter to transform its look and feel, then
post to Instagram, it's that easy
• You can even share to Facebook, Twitter, Tumblr and more.
• It's a new way to share photos of properties!
Instagram
Check out this
house, what do
you think?

12.
• Social media still counts, so stay connected to your social
platforms on the go using Apps like Facebook
 “More people are starting to understand that mobile is a great
opportunity for us,” Zuckerberg said. “Today, there is no argument.
Facebook is a mobile company.”
Use mobile to engage with your clients
in real time on social media

13.
The MLS’s Application Suite

14.
105,000 unique users
About 42,000 PRO Logins
Performing over 500,000 searches
Generating almost 3,500 LEADS!
How The MLS App is Performing – May 2014

15.
The MLS’ App
Users can search all listings in the MLS
by:
- GPS
- City
- State
- Zip Code
-MLS #
Log in using your MLS ID to access:
- Private remarks
- Compensation
- Showing instructions
- Off market statuses

16.
The App is Social Media Ready
And Easy To Share
Users can share listings on Facebook and Twitter as well
as send listings via email and text
Details can include:
• Picture of the property
• Summary
• Realtor information
• Mobile web link to single property page

17.
The App is About Driving LEADS To YOU!
There is always a
“contact” button to
place calls and/or
send emails to
agents

18.
New Exciting June Features!
• Ability to search Open Houses by
specific date
• New iPad app with slide out grid
menu
• Search by specific statues

19.
Thank you!!