The Lopez Team | Listing Marketing Info

We never stop moving.

Presented by | Jon Lopez, The Lopez Team

What are your priorities?
• Price: The best price and terms obtainable

• Time: The shortest possible time on the market

• Convenience: The least inconvenience to the seller, your REALTOR
managing the details

• Communication: Frequent communication throughout the process

• Diligent Effort: Evidence your REALTOR and Coldwell Banker Burnet
are working hard on your behalf.

• Details: Ensuring sellers are as stress-free as possible with details handled
by the REALTOR

Jon Lopez | The Lopez Team | Coldwell Banker Burnet Minnetonka | 952.270.0772 | Jon@thelopezteam.com

home search
information sources
Buyers
Internet

Real Estate Agent

Yard Sign

Open House

Print newspaper advertisement

Home book or magazine

Home builder

Television

Billboard

Relocation company

0 10 20 30 40 50 60 70 80 90 100


Marketing
Your home will be added to:
• Local MLS Database (NorthstarMLS)

• Coldwellbanker.com

• Thelopezteam.com

We will then:
• Customize a plan to enhance property attributes & open house strategy

• Photograph of the home

• Create a professional listing ﬂyer and agent packet

• Promote your home at Coldwell Banker ofﬁce meetings

• Market listing via social media outlets and web real estate apps


Internet Marketing
Coldwell Banker Burnet has built, brokered and bought some of the Internet’s
most valuable online real estate for the marketing of your home.


Leverage the Power of
the Internet
Automatic placement on these sites and others:


coldwellbanker.com
to ColdwellBanker.com


• Locate your transaction records
• All your real estate transaction records are stored in the cloud
via our HomeBase system

• Available on Demand
• Safe and secure electronic access from anywhere, anytime,
forever.

You will receive email communication from Realogy HomeBase inviting you to the system.


• When homebuyers inquire about your home, they want a rapid
response
• Our proprietary lead management tool lets me and my team
answer every lead quickly and professionally
• Coldwellbanker.com leads convert at a higher rate than all
other leads (Including afﬁliate websites, Trulia, Realtor.com
and Zillow)


We will study local
market data & conditions

• Currently for sale
• properties competing for the buyers’ attention right now.

• Did not sell
• what buyers have not been willing to pay under current market conditions.

• Recently sold
• what buyers have actually paid for similar properties.


Setting the right price
If The Asking Price Is: The Property Appeals To:

15% Over Market Value 10% Of The Market

10% Over Market Value 30% Of The Market

Fair Market Value 60% Of The Market

10% Under Market Value
75% Of The Market

Priced right and ready to show: Priced right, more buyers will be interested

Mortgages are based on fair market value, priced competitively equals more potential buyers


the steps to selling a home

Start

Sign guarantee Implement a Prepare your Get showings
Evaluate your Determine time Show to potential
Set the right price and disclosure personalized property feedback and Receive offers
needs frame buyers
forms marketing plan “For Sale” make adjustment

Assemble all Assist with Assist with
Final Assist with title Begin Closing
documents and inspection mortgage Sign Contacts Accept Offer Negotiate Offers
walk-through process process
attend closing process process

Proceed checks
delivered to you

Property
sold


Thank you!

I genuinely look forward
to partnering with you.


The Lopez Team | Listing Marketing Info

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