Don’t settle for flat-lined profits just because we’re experiencing a global slowdown. Increase revenue by mining your own data for insights leading to better pricing strategies. We’re in a global economic slump. We’re not going to escape it anytime soon. Oil prices fell to a decade-low of $26.55 a barrel in January 2016 Will we ever see a fast-growth economy again? 5 STEPS TO INCREASING REVENUE DURING A GLOBAL ECONOMIC SLUMP Step One: Break Out of a Commodity Mindset If you believe you sell a commodity, you’ll never be able to sell your products at a profitable price. So stop that line of thought. If you believe you sell a commodity, you’ll never be able to sell your products at a profitable price. So stop that line of thought. You set the price. Not the market. Communicate how your offerings are different from competitors and price accordingly. Step Two: Tighten Up Your Pricing Strategy Holes in your pricing strategy can be devastating during an economic slump. A few pricing errors to consider: 1. Unprofitable discounts and rebates 2. Invoice mistakes 3. Across-the-board pricing Step Three: Calculate Price Increases A price increase during an economic downturn may sound crazy. But it’s not. A small, but well-planned price increase in the right place can yield major profits. Tips for a Successful Price Increase: 1. Be realistic. A 1% increase is a great place to start. 2. Test increases on loyal customers first. 3. Avoid formula-based, cost-plus pricing. 4. Hold your sales reps accountable for selling at target price. 5. Focus on value when selling price increases to customers. Step Four: Make Prices Unique to Customers, Products, and Buying Situations Different customers care about different value offerings. Give them prices based on what they consider most valuable and the packaged offerings they crave. Above All, Stay Optimistic This economic slump won’t last forever. Some experts even predict a rebound by the end of the year. When in doubt, Analyze Your Sales Data To maximize every profit opportunity, stay on top of every actionable insight your data has to offer. Start Leveraging Your Data Today KiniMetrix helps companies use their sales, pricing, market, and customer data to improve pricing and increase revenue.

1. How to Increase Revenue
During This Global Slowdown

2. 2
We’re in a global
economic slump.
We’re not going to escape
it anytime soon.

3. 3
Oil prices fell to a decade-low of
$26.55 a barrel in January 2016
Will we ever see a
fast-growth economy again?

4. 4
5 STEPS TO INCREASING
REVENUE DURING A
GLOBAL ECONOMIC SLUMP

5. 5
Step One:
Break Out of a Commodity Mindset

6. 6
If you believe you sell a commodity,
you’ll never be able to sell your
products at a profitable price.
So stop that line of thought.

7. 7
You set the price.
Not the market.
Communicate how your offerings
are different from competitors and
price accordingly.

8. 8
Step Two:
Tighten Up Your Pricing Strategy

9. 9
Holes in your pricing strategy
can be devastating during an
economic slump.

10. 10
A few pricing errors to consider:
1. Unprofitable discounts and rebates
2. Invoice mistakes
3. Across-the-board pricing

11. 11
Step Three:
Calculate Price Increases

12. 12
A price increase during
an economic downturn
may sound crazy.
But it’s not.

13. 13
A small, but well-planned price increase
in the right place can yield major profits.

14. 14
Tips for a Successful Price Increase:
1. Be realistic. A 1% increase is a great place
to start.
2. Test increases on loyal customers first.
3. Avoid formula-based, cost-plus pricing.
4. Hold your sales reps accountable for
selling at target price.
5. Focus on value when selling price
increases to customers.

15. 15
Step Four:
Make Prices Unique to Customers,
Products, and Buying Situations

16. 16
Different customers care about different
value offerings.
Give them prices based on what they
consider most valuable and the packaged
offerings they crave.

17. 17
Above All, Stay Optimistic

18. 18
This economic slump
won’t last forever.
Some experts even predict a rebound
by the end of the year.

19. 19
When in doubt,
Analyze Your Sales Data

20. 20
To maximize every profit opportunity,
stay on top of every actionable
insight your data has to offer.

21. Start Leveraging Your Data Today
thekinigroup.com
KiniMetrix helps companies use
their sales, pricing, market, and
customer data to improve pricing
and increase revenue.
Click here to view a video demo
and see KiniMetrix in action.