Web marketing is more than just SEO: it’s also pay-per-click, content marketing, email marketing, social media marketing, campaign management and more. In this session, learn more about each internet marketing channel and how to apply it to your business.

1. NOM NOM NOM

2. THE
KARCHER
GROUP
+ WEB MARKETING: BE UNCONVENTIONAL

3. WEB
MARKETING:
1. HOW IT‟S CHANGING
2. CONVENTIONAL VS UNCONVENTIONAL
3. WEB MARKETING “DA PIZZA PIE”
4. WHAT DA PIZZA HAS TO DO WITH WEB MARKETING
5. WRAP SESSION

4. 1.
How Marketing
is Changing

5. I can't remember when you weren't there
Mr. Kenny
When I didn't care for anyone but you
I swear we've been through everything there is
Can't imagine anything we've missed
Can't imagine anything the two of us can't do
Rodgers
Through the year, you've never let me down
You turned my life around, the sweetest days I've found
I've found with you ... Through the years
y’all…
I've never been afraid, I've loved the life we've made
And I'm so glad I've stayed, right here with you
Through the years
I can't remember what I used to do
Who I trusted whom, I listened to before
I swear you've taught me everything I know
Can't imagine needing someone so
But through the years it seems to me
I need you more and more
Through the years, through all the good and bad
I knew how much we had, I've always been so glad
To be with you ... Through the years

11. THE
OLD
WAY

12. + IT‟S NOT
ABOUT THE
CHANNEL

13. + GOOD
MARKETING
TRANSCENDS
CHANNEL

14. UNDERSTANDING
AUTHENTICITY
+ INTEGRATION
SUCCESS
+

15. REGAIN CONTROL

16. 2.
CONVENTIONAL VS.
UNCONVENTIONAL

17. + CONVENTIONAL
• Safe • Expected
• Easy • Fearful
• Quick • Cliché
• Traditional • Fragmented
• Comfortable
• Unquestioned

18. +UNCONVENTIONAL
• Educated • Energy
• Creative • Thrilling
• Curious • Aggressive
• Mysterious • Adventurous
• Fascinating • Surprising
• Informative • Integrated
• Effort

19. + YOUR
APPROACH TO
THE WEB

20. We‟ve always done
it this way VS.
Asking why?

21. Fear of Ideas VS.
Being an Idea Factory

22. Vendor VS. Partner

23. Gut feel VS.
Measurement

24. Sloppy Web Presence
VS.
Perfection at Launch

25. Style VS.
Style and Substance

26. ROI Nebulous VS.
ROI Measured

27. Easy Road VS.
Right Road

28. Having a website VS.
Doing business online

29. IT‟S NO LONGER LINEAR

31. + Tell them, tell them
what you told
them, tell them again.

32. + Tell the „right‟ them,
Tell them about it „clearly‟,
tell them how it‟s „relevant‟

33. 3.
WEB MARKETING
“DA PIZZA PIE”

34. +SEO

35. +RANK
VS.
CONVERT

36. +PPC

37. +BUDGET
VS.
CONSISTENCY
&
ADJUSTMENT

38. EMAIL
MARKETING
STRATEGIES

39. +BLAST
VS.
AUDIENCE
SEGMENTATION

40. CONTENT
MARKETING
STRATEGIES

41. +INFORMATION
VS.
INTENT

42. SOCIAL
MEDIA
STRATEGIES

46. SOCIAL
MEDIA
STRATEGIES

47. +PRESENCE
PURPOSE

48. COMMERCE

49. +BUY
VS.
THRILL

50. AFFILIATE
MARKETING

51. +BULK
VS.
SPECIFIC

52. CONVERSION
OPTIMIZATION

53. +ACCIDENT
VS.
ON
PURPOSE

54. DISPLAY
ADVERTISING

55. +BORING
VS.
FASCINATING

56. CAMPAIGN
MANAGEMENT

57. +MULTI-CHANNEL
VS.
CONNECTED

58. 4.
WHAT PIZZA
HAS TO DO WITH
WEB MARKETING

64. +BE UNCONVENTIONAL
VS. RELENTLESSLY
UNCONVENTIONAL

66. THANK
YOU
Any Questions?
Josh Gordon • jgordon@tkg.com