1. How to Create a Successful Internet
Video Campaign

2. Overview
•
Basics
•
Keywords
•
Design
•
Frequency
•
Distribution
•
Sharing

3. Basics
•
Video is one of the quickest and most powerful
ways to get your message out on the Internet.
•
The search engines love to display video in their
results.
•
You can position yourself as an expert in your
industry and get your audience to know, like and
trust you before they ever talk to you!

4. Keywords
•
Getting your videos found all has to do with the
content and keywords you use in your videos.
•
In 2010, Google implemented speech to text. This
was huge in how your videos get ranked.

5. Keywords
Where to use your keywords:
•
In the title
•
In the first 30 seconds
•
At least one more time in your video
•
In your description
•
In your tags

6. Design
•
Design your videos around your keywords
•
Research what keywords you can rank for (higher
search volume, low competition)
•
Decide on how many videos you can produce. Do
you have the time and knowledge to do it or do
you need to hire someone?

7. Design
•
Add a music background to your video. A subtle
music track is very powerful and it will create a
better overall video. Use the same music for
“branding”.

8. Design
•
Make sure too have the proper lighting.
•
Don’t film outside unless it is appropriate for your
business (i.e a landscaper).
•
You can’t control the sun, the clouds or the noise
level. You may end up with shadows.

9. Design
•
Use a camera with an external microphone. The
audio quality is much better.
•
Refrain from wearing necklaces or jewelry that will
interfere with the mic.

10. Design
•
Wear solid colors but not white. Stripes and patterns
cause that motion effect on camera and are
difficult on the eye.

11. Design
•
Most videos should be :30 – 2:00 in length. If you are
giving a demonstration or showing a product, you
can do longer videos but you may want to break it
up into a series of videos instead.

12. Design
•
Always add an intro.
•
Always have a call to action and your website
and/or phone number at the end of the video.
•
Include your website in the description of the video.
Lead off with this and always start with http:// to
create a hyperlink.

13. Frequency
•
YouTube will reward you if you are continually
adding new content (just like Google hmm).
•
Adding a weekly video will definitely keep your
channel fresh.
•
If you can upload video more than once a week
that is great. For a really aggressive campaign, you
may want to try every other day.

14. Distribution
•
The search engines do not just display videos that
come from YouTube but other sites as well.
•
Each site you upload your video to creates a
backlink for you as well.
•
Remember to add your description and tags to
each site when you upload your videos.

15. Distribution
Here are just a few of the other video sharing sites
you may want to consider:
•
Viddler
•
Metacafe
•
Vimeo
•
Daily Motion
•
Veoh

16. Sharing
•
There are many ways that you can use your videos:
•
Blog Posts
•
Facebook
•
Twitter
•
Linked In
•
Email

17. Sharing
•
Blog posts are a great way to utilize your videos. It
will help you get video views from your blog readers
which in turn helps with the ranking of your videos.

18. Sharing
•
Adding a video to your social media posts is always
a great ideas. Posts with video are the number one
read posts in Facebook.

19. Sharing
•
You can also share your videos with friends and
subscribers inside YouTube. You can send your
contacts a message and let them know you have
uploaded a new video.

20. Sharing
•
Make sure to ask for comments and likes on your
videos.
•
The more activity there is around your video – the
more “stickiness” it will have in the search results.

21. Sharing
•
Get active! Get a group together where you can
view each other’s videos and comment and likes. It
will make a world of difference if you just have a
few YouTube connections.

22. Sharing
•
Don’t get dismayed if someone doesn’t like your
video. There is nothing you can do about it. Let it go
and move on.

23. Sharing
•
One of the best things about video is the potential
to go viral. Make sure you allow others to use your
videos.
•
You may want to protect your video with a
watermark of if you include your information, they
cannot remove that.

24. Recap
•
Basics
•
Keywords
•
Design
•
Frequency
•
Distribution
•
Sharing

25. Free Consultation
If you would like more information on getting started
with an Internet video campaign, contact Jerome
Brown at:
Email: commoncentsconsultingllc@gmail.com
Phone: (219) 228-1372

26. Thank you
Visit us online at:
www.letsmakedollars.com
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Web Design & Online Marketing