Customer Loyalty I. Loyal customers: • continue buying products or services from their preferred brands • are likely to develop trust and expand into purchasing other products by their preferred brand • are likely to recommend preferred brands to their friends II. Today’s consumer-conscious customers expect the following: • hard work • thriftiness • fairness • transparency It takes effort to earn their loyalty, especially for manufacturers, who are at a disadvantage when it comes to brand visibility. III. The Problem Manufacturers Face Lack of connection with the end-consumer due to sales channel chain Manufacturer -> Distributor -> Contractor or, sometimes: Manufacturer -> Distributor -> Dealer -> Contractor -> End-Consumer IV. Two ways that manufacturers can connect to end-consumers: 1. Loyalty programs 2. Aftermarket service V. Loyal Programs • offer rewards to distributors, sales teams, contractors, and consumers • create lines of communications to various links in the sales channel chain • allow buyers to input claims to earn rewards for sales • collect data about consumers’ purchases VI. Aftermarket Service • establish a reputation for quality aftermarket service among customers • offer rewards to customers for buying manufacturer brand aftermarket parts rather than generic brands VII. Conclusion Manufacturers can increase their brand visibility by offering rewards to members of the sales channel chain, and by standing out in aftermarket offerings.

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Customer Loyalty 101

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Loyal Customers:
•continue buying products or services from their
preferred brands
•likely to develop trust and expand into purchasing other
products by their preferred brand
•are likely to recommend preferred brands to their
friends
Loyal Customers

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Subtitle Here
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•hard work
•thriftiness
•fairness
•transparency
Today’s consumer-conscious
customers expect the following:
It takes effort to earn their
loyalty, especially for
manufacturers, who are at
a disadvantage when it
comes to brand visibility.
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or, sometimes:
Manufacturer -> Distributor -> Dealer -> Contractor -> End-Consumer
Lack of connection with the end-consumer due to sales channel chain
Manufacturer -> Distributor -> Contractor
The Problem
Manufacturers Face
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1.Loyal Customers
2. Aftermarket Service
Two ways that manufacturers can
connect to end-consumers:
Visit Us:

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Subtitle Here
Click to edit Master title style•offer rewards to distributors, sales
teams, contractors, and consumers
•create lines of communications to
various links in the sales channel
chain
•allow buyers to input claims to earn
rewards for sales
•collect data about consumers’
purchases
Loyalty Programs
Visit Us:

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Subtitle Here
Click to edit Master title style
•establish a reputation
for quality aftermarket
service among
customers
•offer rewards to
customers for buying
manufacturer brand
aftermarket parts
rather than generic
brands
Aftermarket Service
Visit Us:

8. TITLE GOES HERE
Subtitle Here
Click to edit Master title style
Manufacturers can
increase their brand
visibility by offering
rewards to members of
the sales channel chain,
and by standing out in
aftermarket offerings.
Conclusion
Visit Us: