As the upsurge in social media use continues to promote the proliferation of online communities around the world, including HR Communities, the expanding reach of these channels makes them increasingly attractive tools for the HR Manager. But to what extent are HR Managers adopting social media in their daily work lives? And what does it take to switch on Social Media for HR? Get simple, practical advice on recruiting with social media—from creating and implementing a social recruitment strategy, to fostering a truly aspirational employment brand. This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com

1. Does Social Media Matter?
Raaid Damati
HCM Product Leader, ECEMEA
Oracle Corporation

2. Adoption of Technology - Social’s Swift
Pace
How long
does it take
to reach
50 Million
people?

3. The Age of the Empowered People
Mobile, Social & Connected Across Multiple Platforms
•
72% of online adults use social
networking sites
•
Social is the No. 1 online activity with
one-fifth of all time spent online social
•
55% of social networking consumption
occurs on mobile devices: 63% of
smartphone users are social
•
More than 50% of the world’s 2.4B
Internet users access a social network
•
75% of Facebook users are outside U.S.
comScore, Pew, Cisco, eMarketer 2013

4. People Now Expect More
If social media
can
fuel
a
revolution that
topples
governments, if
harnessed, what
could it do for
your business?

5. 71% of workers are
not engaged
…and cost the US economy
approximately $328 billion.
Gallup, Oct 2011 US Survey

6. Collaboration & Technology Are
Essential
“Companies with cross-collaboration across
departments, that take advantage of
disruptive technologies, are the most
successful.”
Oracle/Economist
October 2012

7. Social Commerce
Social Marketing
Social Service
Social Selling
Social Recruiting
Social Collaboration
Social HR

8. Winning Today’s Talent War

9. The Financial Impact of a Top
Performer
• It is estimated that the financial impact of hiring a top
performer is 10 – 100x the person’s compensation
• Therefore, hiring a single top performer at $100K has the
potential for adding $1 million to $10 million to a company’s
revenue each and every year that the new hire remains with
the firm.
Source: Lou Adler, ERE.net July 2012

10. The Recruitment Game has Changed
GO SOCIAL!
• 29% use social as their primary tool for job searching
• 46% search on social sites more than 6 hours per week
GIVE THEM THE PLATFORM TO EXCEL!
• Provide career paths
• Ensure development opportunities
• Give clear goals and let them loose!

11. The Recruitment Game has Changed

12. Communication, Compliance, Sourcing
Are Global

13. There are New Channels to Embrace
Social
Mobile
Big Data
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

14. Mobile is Everywhere, and Growing
• Mobile is predicted to be bigger than
internet in 5 years (Source: Morgan
Stanley, 2010)
• By the end of 2013, there will be
more mobile devices on Earth than
people. (Source: Cisco, 2013)
• By 2014, mobile internet is predicted
to take over desktop internet usage
(Source: Microsoft Tag, 2012)

15. Information is Available Anywhere,
Anytime

16. Oracle Enterprise Recruiting Cloud
Service
A Perfect Storm
for Enterprise
Recruiting

17. Today’s Recruitment Means…
Social Sourcing
Campaign
Management
Referrals
Management
Pipeline Generation
Social Media
Management
Contact
Management
Semantic Search
Internet
Search
Candidate Management
Requisition
Management
Application
Management
Interview
Management
Offer and
Onboarding
Management
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
HIGHLY CONFIDENTIAL

18. Sourcing Candidates Means…
Posting Jobs
Finding Prospects
• Hope that the right talent
finds you.
• Go to where the talent is and
start conversations with
prospects.
• Inbound traffic.
• Outbound effort.

19. Proactive Sourcing: Easier Said than Done
Posting is Easy.
Proactive Sourcing is Hard.
Recruiter’s
To-Do List:
Search
Network
Pitch/sell
Build relationships
Keep relationships
warm
 Repeat again and
again!





Solution:
All Hands on Deck.
Increase Referrals to Reach More Prospects.

20. Social Sourcing = Referrals +. . . . . . . .
Why it Works
 Automatically reach 1000’s of
employees’ connections.
 Trust is pre-established.
 No work for recruiters.
 Increase referrals by
25% to 100% +
 Yields high quality hires.
 Generates viral branding.

21. Social Employees = Gateway to Talent
Jill Davidson
@Twitter handle
Mary Jan
Director of Sales
Current Employer:
Current Employer:
Current Employer:

22. Recruit Through Employees’ Relationships
Product
Exec.
Engineer
Retail Clerk
100+
Connections
Per Employee
Controller
IT Mgr.
Attorney
Direct

23. Referrals: The #1 External Sourcing
Channel
53%
Lower cost per hire
49%
Higher quality per hire
46%
Faster time per hire
42%
High performance
33%
Lower turnover
30%
More diverse
Other
2%
Source: Survey.com research commissioned by SelectMinds
10
20
30
40
50
60

24. UNTAPPED
REFERRALS
=
#1 MISSED
OPPORTUNITY
IN SOURCING
2,000 EMPLOYEES x 100 FRIENDS x 100 FRIENDS OF FRIENDS = 20 MILLION CONNECTIONS

25. Socialize Your Referral Program
Alert employees regularly.
Help them recommend jobs…
Watch referrals roll in.
Jane Smith
New York, NY
Bob Jones
Philadelphia, PA
Ralph Edwards
Seattle, WA
Referred Prospects Apply or Join Your Talent Community.

26. Your Brand is Social: Engage your Fans
RetailCo™
13,292 Fans
Big Beats!
143,197
Fans
Defense, Inc.
7,876 Fans
ThePharma Co.
14,345 Fans

27. Source via Fans & Followers
•
Schedule & target job postings.
Auto-post to Facebook & Twitter.
Apply, share (& more) via Facebook.
RetailCo
Sydney Page
13,345 Fans
Job Opening in Sydney
Apply now or share with
friends!
Facebook & Twitter Users Can Apply or Join Your Talent Community.

28. McGraw-Hill’s Social Success
Increased Recruiting Efficiency

29. eBay’s Social Success
Employee Referral Program Grew Referral Hires to 32%

30. Grow and Expand

31. Enterprise Recruiting Solution Must Haves
Modern Technology
Intelligent Search
Multi-Tier Screening
Streamlined Processes
Seamless Onboarding
Reporting, Analytics & Tracking
Global & Configurable
Infrastructure
• Consumer-Like Experience
• Easy Integration
•
•
•
•
•
•
•

32. Connect to a Full Talent Solution
Oracle Talent Cloud
Recruiting and
Onboarding
Learning and
Development
Performance
Management
Engagement
and Retention
Compensation
and Rewards
Talent Review
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

33. Expand and Integrate Beyond Talent
Oracle HCM Cloud
Global HR
Global Payroll
Oracle Talent Cloud
Workforce
Management
Social
Mobile
Integration
Recruiting and
Onboarding
Learning and
Development
Performance
Management
Engagement
and Retention
+
Compensation
and Rewards
Talent Review
Analytics
Reliable
Secure
This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.