This dynamic session will focus on the economic opportunities "better gender balance" can offer companies today! Understand WHY women mean business is essential for any company that wants to attract, retain and promote the best talent and HOW women mean business will help drive business growth by better connecting with the huge purchasing power and economic clout of women worldwide. Avivah Wittenberg-Cox will share her extensive experience in working with CEOs, executive committees and managers across the globe to build gender bilingual organisations. Drawing on her direct experience with hundreds of senior teams in companies across the globe, Avivah Wittenberg-Cox will also explain why so many current approaches to gender have not worked and why we need new solutions. http://www.thegrowthfaculty.com.au/events/why-and-how-women-mean-business-avivah-wittenberg-cox/

1. THE GROWTH FACULTY proudly presents a world
authority on leadership, gender and diversity
Avivah Wittenberg-Cox LIVE in Sydney and Melbourne
AVIVAH
WITTENBERG
-COX
THE ECONOMICS OF
GENDER BALANCED
LEADERSHIP FIRST TIME
IN AUSTRALIA
A Step by Step Guide to profitinG from
Gender bAlAnced buSineSS
BOOK NOW!
AViVAH WittenberG-coX
outcomeS:
— Understand the emergence of our next Economic MELBOURNE
17 may 2011
Revolution
—
— Discover why better gender balance makes good SYDNEY
business and economic sense 19 may 2011
— Gain insights into best practices and lessons
learned from global companies
— Learn how to implement constructive, non-divisive
gender balancing strategies
— Generate concrete, actionable ideas that can help
you drive change in your company and avoid costly
mistakes
TWO SEMINARS ONLY.
— Develop a gender balance program that delivers
BOOK EARLY TO AVOID
results DISAPPOINTMENT
“Forget India and China and the internet: Economic Growth is generated by Women.”
THE ECONOMIST
REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

2. even as companies have begun to understand the WHy of better gender
balance and its role in creating more innovation and better business
performance, they are still struggling with HoW to make it happen.
HALF-DAY THE ECONOMICS OF GENDER BALANCED
SEMINAR
09:00 – 12:30
LEADERSHIP
Gender balance and diversity within Australian organisations is high on the agenda
with the federal government’s new proposal to introduce a gender reporting regime for
companies with more than 100 employees. A discussion around WHY and HOW women
mean business is essential for any company that wants to attract, retain and promote the
best talent, or to drive business growth by better connecting with the huge purchasing
power and economic clout of women worldwide. Are you ready?
PART I: WHY WOMEN MEAN BUSINESS
— A strategic understanding of the economic and business imperatives of gender
— An overview of what different companies and countries are doing
— Interactive exercise: SWOT Analysis on Creating Better Gender Balance
PART II: HOW WOMEN MEAN BUSINESS
Pragmatic suggestions, structured around four simple steps:
— AUDIT – Measure what you have done until now and where has it gotten you
— AWARENESS – Get managers to buy-in and understand why their business would
benefit and what they have to do
— ALIGN – Adapt the policies, processes and culture that make up the corporate DNA
— SUSTAIN – Track improvements, maintain momentum, celebrate success

3. LIVE IN AUSTRALIA
AVIVAH
WITTENBERG
-COX
ABOUT AVIVAH WITTENBERG-COX
Avivah Wittenberg-Cox, CEO of the leading gender consultancy – 20-first, and a
world authority on leadership, gender and business.
Avivah has had articles and interviews published in publications such as the DISCOVER MORE ABOUT
International Herald Tribune, Harvard Business Review and the Financial AVIVAH WITTENBERG-COX:
Times. In 2007, ELLE Magazine recognised her as one of the Top 40 Women thegrowthfaculty.com.au
Leading Change.
Avivah Wittenberg-Cox will share her extensive experience in working with
CEOs, executive committees and managers across the globe to build gender
‘bilingual’ organisations. She will also explain why so many current approaches
to gender balance have not worked and why we need new solutions.
Avivah is the author of: HoW Women mean business,
A Step by Step Guide to profiting from Gender balanced
business and WHy Women mean business: understanding
the emergence of our next economic revolution.
DEVELOPING A GENDER BALANCE PROGRAM HALF-DAY
INTENSIVE
THAT DELIVERS RESULTS WORKSHOP
The session agenda will be set by participants’ interactive co-creation, and adapted
real time to the experiences and issues they are facing. Participants will be invited to 13:30 – 17:00
submit a short summary of their own situations, questions and challenges in advance of (pre-requiSite: you
the session. Three situations will be selected that reflect the key issues we routinely see muSt Attend tHe
in companies and serve as a basis for review and discussion. This hands-on consulting morninG SeminAr)
session will give all participants a clear idea of the major implementation phases, the
errors to avoid, and the key factors of success.
OUTLINE
Guidance and suggestion on three real case studies drawn from participants.
Topics for discussion may include:
— What is going on? Gender differences and their consequences
> What are the key differences between genders that affect business?
> How to manage these differences ‘bilingually’?
> How to encourage / coach managers to become more “gender bilingual”?
— Planning gender balance initiatives – Where do we go? How do we get there?
> Understanding the current situation – Where are we starting from? Where have we been?
> Accountability and leadership – Who will get us there? How will we measure progress?
> Communication and buy-in – How do we get everyone to join the journey?
— In addition, coaching on key launch issues, such as:
> How to get the subject on the senior team’s agenda
> Identifying and managing the sceptics
> Formulating key messages
> Pacing implementation and roll-out across geographies, levels and functions
REGISTER ONLINE www.thegrowthfaculty.com.au | OR CALL 1300 721 778

4. WORKSHOP FACTS
WHO SHOULD ATTEND?
DATE: MELBOURNE: 17 may 2011 melbourne convention centre HALF DAY SEMINAR: Targeted to business leaders and
SYDNEY: 19 may 2011 Sydney convention centre executives, this dynamic session will focus on the
TIME: 09:00 – 12:30 the economics of Gender balanced leadership economic opportunities better gender balance can
(Half day Seminar) offer companies today.
13:30 – 17:00 developing a Gender balance program that delivers
results (Half day intensive Workshop limited to 25 people) INTENSIVE WORKSHOP: Targeted to senior managers
includes morning seminar, networking lunch, morning and who are (or should be) accountable for their company’s
afternoon refreshments. gender balance program. Taking advantage of a small
................................................................................................................... group format, the session will be highly interactive,
reGiSter before reGiSter After
and tailored to the participants experiences, issues and
08 April 2011 08 April 2011
questions. Limited to 25 participants.
non member rAte $695 inc GSt $795 inc GSt
tHe GroWtH fAculty member rAte* $595 inc GSt $695 inc GSt
Group rAte (6 or more) $550 inc GSt $650 inc GSt
AFTERNOON INTENSIVE WORKSHOP
(limited to 25 delegates and includes morning seminar)
WorKSHop rAte $1500 inc GSt
*members save $100 per person. to become a member and join the Growth
faculty community, go to thegrowthfaculty.com.au. it’s free to join!
*REGISTER TODAY | www.thegrowthfaculty.com.au | 1300 721 778 (business connect members are automatically members of the Growth faculty.
All we did was change our name).
brouGHt to you by: AVIVAH
WITTENBERG
THE GROWTH FACULTY -COX
(formerly Business Connect)
“Avivah is the global authority on gender balance. If you want to understand
the benefits women will bring to your business today and how you can create a
workplace that women thrive in for the future, then you must hear firsthand what GLOBAL BUSINESS LEARNING
Avivah has managed to achieve in multinational organisations around the world.
You will walk away with an entirely new perspective on the role we all play in
finding and keeping the best women on our teams.”
JEN DALITz, the Sheeo, sphinxx and Australia’s thought leader on gender balance
“Right now in Australia we need new thinking around the how-to do genuine,
sustainable, broad gender diversity in workplaces and businesses. It seems to
us that Avivah is possibly the world’s leading ‘do-er’ right now – she seems to be
able to articulate what we all think around the community and societal barriers to
change, and come up with strategies to effect the change.”
NAREEN YOUNG, ceo, diversity council Australia
platinum Sponsor: bronze Sponsor event partner: Alliance partners:
pr partner: education partner:
www.thegrowthfaculty.com.au