![Введение в IBM ® Rational ® Focal Point ™ для управления портфелем проектов Сергей Тупчиенко, консультант IBM Rational [email_address] PPM05 © 2009 IBM Corporation](https://image.slidesharecdn.com/ppm05v1-1rus-090618091635-phpapp02/85/IBM-Rational-Focal-Point-1-320.jpg)
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Semelhante a Введение в IBM Rational Focal Point
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Введение в IBM Rational Focal Point
- 1. Введение в IBM ® Rational ® Focal Point ™ для управления портфелем проектов Сергей Тупчиенко, консультант IBM Rational [email_address] PPM05 © 2009 IBM Corporation
- 3. Главные причины неудач проектов 32% 31% 30% 30% 22% 20% 17% 17% 15% 4% Превышение сроков Стоимость Качество Не соотв. нуждам заказчиков Неудачный маркетинг Не точное позиционирование Плохая дистрибуция Проблемы с доступностью Регулирующие ограничения Другое Source: AMR Research, 2006 Зона ответственности менеджера проекта
- 4. Как управление портфелем проектов отвечает нуждам заказчиков Около 50% всего времени проекта тратится на ранних стадиях 25% всех проектов – это победители 80% полученных результатов никогда не используются Нехватка общения между бизнесом и разработкой Нет ясной связи между стратегией и разработкой Поддерживает ранние фазы когда анализ особенно важен Помогает выявить и сфокусироваться на победителях Помогает понять какие функции действительно требует бизнес Обеспечивает взаимодействие в рамках всей организации Интегрирует потребности бизнеса с проектами и разработкой Сложно координировать технологич планирование проекта Поддерживает координацию вместе с System Architect
- 7. От хаоса к порядку Концентрация информации для достижения успеха Repository Заказчики Менеджеры проектов Отдел продаж Маркетинг Разработчики
- 10. Процесс управления портфелем проектов Предложение Назначение Соответствие Приоритезация Выполнние Оценка результата Отложенные предложения Релевантное предложение проекта Отклоненные Предложение соответствует бизнесу, стратегии и архитектуре предприятия Финансовое подтверждение для включения в портфель Есть возможность выполнить ? Отложенные проекты Периодический обзор Предложение извлекается из бизнеса/ИТ/ и др. источников
- 28. ... и добиться таких же успехов: Время планирования релизов сократилось с трех недель до 4-5 часов Управляя продукцией, сократил время выхода на 50 %. На ранних стадиях проектов время принятия решений сократилось на 80% Focal Point способствовал объединению людей с разными мнениями, повысив эффективность процесса принятия решений и достижения консенсуса Сократили проектные затраты на 50 % и обеспечили прибыльность проектов на 80 %
- 30. © Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
Notas do Editor
- Author Notes: This is the standard session track template for IBM Rational Software Conference 2009 Additional IBM presentation resource links available on W3: Rational Core Messaging Slides https://w3-03.ibm.com/software/marketing/markwh01.nsf/AllObjects/rt_mtb_cms/$file/RationalBrand_CoreSlides.ppt?OpenElement Rational Image Library https://w3-03.ibm.com/software/marketing/markwh01.nsf/AllObjects/rt_rsil/$file/Rational_Image+Library.ppt?OpenElement PowerPoint Best Practices Presentation https://w3-03.ibm.com/software/marketing/markwh01.nsf/AllObjects/rt_mtb_rpbp/$file/PowerPoint_BestPractices.ppt?OpenElement
- These are the challenges that FOCAL POINT can help to solve.
- Analysts AMR Research have surveyed manufacturers and in their latest survey found that these were the top reasons why new product introductions fail. Those highlighted in red are all challenges for the product manager – getting the right product to the right market at the right time at the right price….and beating the competition. So how can we address these issues and increase the success of our products?
- The early phases are often neglected in all development processes, although app 50% or more of the total time are spent here. This is where Focal Point excels and can help to reduce lead time and also increase the market value of the products or systems that are developed. It saves so much time and effort to do things right from start. Tehcnology projects are those projects that deliver underlying or shared technology to the actual development projects. It is vital and often challanging to coordinate these projects with the product projects. By using Focal Point these projects can be coordinated on a requriements basis or on project basis. According to different studies only between 25% – 35% of technology projects are commercial successes. That is, to actually have a positive contribution to the companies or organisations. Focal Point enables the customers to better prioritise amongst the features or requriements within the projects, to focus on the best parts, or to prioritise on a portfolio level, that can be either the product or project portfolio. 80% of product features are never used. For example MS Word or any DVD player. By using Focal Point both to collect actual market/customer requirments and also to have the relevant stakeholders to prioritise amongst them, our customers can focus on the important features. We often see the marketing and product managers work in a separate ”silo” than the development team. This is often because of historical reasons, but even more often due to processes and tools. Focal Point will support the collaboration between all stakeholders. By using Focal Point for release and portfolio planning, our customers can easliy align the corporate strategy with the release and portfolio planning.
- How do you manage product management data today? What information do you need to manage – market data, competitive analysis, feature requests? Where do these come from? What formats are they in? [You could ask for show of hands on use of Excel, Word, email, etc. to illustrate the point that its coming from all over the place in different formats] Isn’t it hard to collate all this information and ensure you, and your product management and development teams all have a common view of what is going to be built and how those decisions were made? Wouldn’t it be easier if you had a single central repository for all your product management data where all the stakeholders could collaborate ensuring that there is a common, up to date view of that data? Wouldn’t that give you faster access to the information you need to make the right decisions about what products and features to build? Wouldn’t you like to get away from the chaos of emails and spreadsheet gymnastics? Well let me give you an overview of how FOCAL POINT can centralize your product management data.
- But what about all those spreadsheets you already have today? Well FOCAL POINT’s spreadsheet import takes care of that. You can map the columns in a spreadsheet to the database attributes in FOCAL POINT to give you a quick start in centralizing your product management data.
- By centralizing project portfolio information in Telelogic FOCAL POINT you can escape from the chaos of coping with multiple different formats and media, by enabling business units to submit project requests, and project managers to submit project status information, through a simple, configurable web form. Data can also be imported from spreadsheets and automatically parsed from emails to the FOCAL POINT server. Using FOCAL POINT role-based views and filters you can easily organize information and produce overviews that enable you to quickly interrogate the database to provide up to date information on the status of new project requests and in-flight projects.
- To monitor your product planning and development process in real-time, FOCAL POINT provides a personalized dashboard capability. Each user role can have their own ‘home page’ – For a team member this can be a ‘to-do’ list (requirements to review if you are a product manager, requirements to implement if you are a developer) and for managers it can be a complete product or product portfolio status overview. This enables you to identify and fix any problems in your planning and development process earlier and improves predictability of when you will be ready to release, and takes away the need for time-consuming status reports and progress meetings.
- [While animation building] You probably have tens or hundred’s of feature requests from which to select the requirements to implement. On what criteria do you make those decisions? Organizations are usually looking to select those requirements that deliver the maximum value to their customers and the business in relation to the time and resources to implement them [click]. But this isn't simple – there are also many influencing factors like [click] competition, [click] market research, [click] requests from existing customers you want to keep happy and [click] technology advances that you think you should take advantage of. With all these factors to consider its hard to see the ‘wood for the trees’ and select the right requirements. But what if you had a way to more easily prioritize requirements according to various criteria and visualize the results in a way that makes the best requirements stand out. What if you could easily see which requirements delivered the most value, [click] [click] [click] in relation to the time and resources estimated to implement them. [Click] This prioritization and visualization capability would enable you to select the things you should do out of all the things you could do and on the basis that you will maximize value to your customers in relation to the cost of development. And rather than, as is often the case, having a decision making process based on the customer or salesperson who is shouting loudest at the product manager, you have a more effective and structured basis on which decisions are made, and even if it doesn’t remove the shouting – at least you have a way to justify why the decision were made.
- Rather than having to wade through 100 page business case documents, Telelogic FOCAL POINT provides a simple, effective capability for evaluating projects against specified criteria. You can define the criteria – examples could be How a project contributes to a strategic objective – i.e. Which project delivers the most innovation? or Which project contributes the most to cost reductions? Which project is expected to deliver the most business value? Which project is higher / lower risk? Having evaluated and prioritized projects according to your defined criteria you can visualize the results to make trade-offs – for example Value vs Cost or Value vs Cost vs Risk or even on multiple criteria to see which project comes out on top, say when evaluated against all your strategic objectives.
- FOCAL POINT supports objective prioritization – explicitly quantifying it, like with a ranking. However many opinions about products and features are subjective – how can we factor those in and still use the information to make qualified decisions? Rather than going through the whole list of requirements and having to explicitly rank each one, FOCAL POINT supports subjective prioritization using a pairwise comparison approach. Given a particular criterion to evaluate them on, you are asked to relatively compare two requirements at a time – an easier amount of data for humans to manage and make decisions upon. You can ask different sets of stakeholders to prioritize this way and collate and visualize the results in order to make decisions about which requirements to implement in which priority order.
- Having captured and analyzed information about competitors, markets and customer needs, you need take decisions about what products and features to build. Using FOCAL POINT you can capture cost and benefit data and visualize it to easily see which feature requests or requirements offer the most benefit to your customers in relation to how much they will cost you to develop. As is usually the case, if you have a limited development budget and you cannot afford to meet all your customers’ requests, this visualization makes it easy to reduce the cost of development by deselecting those requirements that offer least benefit in relation to cost, with the effect of dramatically reducing the overall cost while maintaining a high level of customer value for the product release. So how do you assess the ‘benefit’ of a requirement? How many of you prioritize requirements on a scale like say 1 to 5? How easy is that to do? Do you feel confident in the results? Many of our customers now take an approach to prioritization where they survey internal stakeholders or even customers using one or more criteria.
- FOCAL POINT enables you to collate and analyze data on competitors and their products. You can compare competing products and visualize the results like in this radar chart where you can easily identify their strengths and weaknesses and identify the best strategy for beating them – whether that’s focusing on your existing strengths or developing new capabilities to leap frog them.
- You probably get market share data in from survey companies or analyst reports – you can capture this and visualize it in FOCAL POINT. Yes you could do this in a spreadsheet but in FOCAL POINT you can make it easily available for anyone who needs to view it and you can relate it to other product management data like what’s important to each market, what feature requests you received from the markets, in order to help you make decisions about what products will best meet the needs of your chosen target markets.
- With Telelogic FOCAL POINT you get real-time portfolio status overviews – you don’t need to create reports, you just simply go to the FOCAL POINT view that provides the information you want – its always up-to-date with the latest information in the repository. Automatically generated statistics enable you to see, for example, what % of the budget is being allocated to which types of project. Updated views can show you how your projects are performing against estimates and automatic email notifications can be sent to management if, for example, the actual cost of a project exceeds the estimated cost. Gannt charts provide an easy to interpret overview of projects and milestones and enable the PMO to monitor, and if required, level out peaks and troughs in resource utilization. Each user role can have its own dashboard as the first view seen when logging in. For example a project manager might only see information pertaining to the projects they own, but a PMO director would see higher level information about the complete portfolio. Having an up to date view of what’s going on drastically reduces time spent on reporting and means that the PMO can be much more pro-active in taking action when projects are going off track.
- Swedbank has been FP customers for many years, and are now expanding their usage within aquried companies. Their CIO once said that ”this was the first time he could actually see the accumulated ROI’s for the entire project portfolio, drilled down per market unit” This is not a referencable quote!!
- But don’t take my word for it – look at what some of our customers say. [Read Sony Ericsson quote]. Sony Ericsson wanted to leapfrog the market in smartphones and FOCAL POINT helped to them to make the right balance between adding more new features and getting out to market at the right time, and they were able to make those decisions faster. So how does FOCAL POINT help you improve your product management process?
- Optional IBM Rational “Questions” Breaker Slide
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