The 10 most recommended education and learning franchises to open in 2021 compressed

1. www.thefranchiseuniverse.com Deepening its Roots in the Education Franchise Industry Noble Profession Empowering Students Worldwide by Extending Brand Educational Model The 10 Most Recommended and Franchises to Open in 2021 Education Learning 2021 Volume-10 Issue-01 Ajay Sunkara President/Co-Founder Hana Adas Vice President

2. The children of today will lead the future. Every child views the world differently, and it is genuinely necessary to nurture their thinking, which can change the world for good. However, to bring this long-term fruition, it is essential to lay a solid educational foundation. For years, the traditional learning method was at the forefront of teaching; however, the robust rise of education franchises in the educational space is challenging traditional methods by innovative, interactive, and inclusive learning for every child. The teaching methods of the education franchises are much more effective and appealing than the traditional method, which is why most of the parents are leaning towards it for the better development of their child. What makes education franchises a preferred choice is their quick adaptation and innovative curriculum that scales from arts, math, science, robotics, and many more. These franchises follow interactive methods of teaching that help the child to understand the subject of their liking at a deeper level and unlock their full potential. We live in a time where conceptual ideas are turned into reality with various innovative approaches, and education franchises do the heavy work of strengthening the roots of the next generation. These franchises are creating the difference-makers of tomorrow by providing flexible education, which is much needed in the unprecedented time. Explore this edition of "The 10 Most Recommended Education and Learning Franchises to Open in 2021" and come across the franchises that have proven themselves to be the best of best. From facing challenges to overcoming them with a compassionate approach, providing innovative solutions with thought-out strategies, these educational franchises are planting the seeds of the tomorrow and are looking after them with extensive care for proper academic growth. Dive into the plethora of such inspiring educational journeys of the franchises that impact the educational space and gain insights about the industry through the CxO standpoints of the leading experts. While flipping through the pages, make sure to go through the articles written by our in-house editorial team. Let us begin! Nurturing the Leaders of Tomorrow FROM THE EDITOR’S DESK Aditya Gaikar

3. Editor-in-Chief Hitesh Dhamani Managing Editor Aditya Gaikar Art & Design Director Matt Jenkins Associate Designer Kartik B. Sales Head Kshitij S Marketing Manager Nathan Rust Technical Head Aditya K. Research Analyst Todd Stewart SME-SMO Executive Amol Wadekar Project Manager Marry D'Souza Business Development Manager Anup B. Sales Executive Sagar D. Database Management Stella Andrew www.facebook.com/TheFranchiseUniverse/ www.linkedin.com/the-franchise-universe/ www.linkedin.com/the-franchise-universe/ www.instagram.com/thefranchiseuniverse/ editor@thefranchiseuniverse.com October, 2021 Copyright © 2021 The Franchise Universe, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Franchise Universe. Reprint rights remain solely with The Franchise Universe.

4. Bestbrains COVER STORY 08 22 Noble Profession ARTICLE

5. Areteem Intelligence Planet 18 Goldﬁsh Swim School 30 Banana Moon Day Nursery 26 Hi-Five Sports Franchising 36 Nexplore Enrichment 40 C O N T E N T S

6. Brief Company Name Drew McWilliams President Ivybrook Academy ivybrookacademy.com Ivybrook Academy provides a progressive approach to early childhood education. Ms. Kelly Ren Executive Director Dr. Keving Wang Ph.D, Academic Director Areteem Intelligence Planet intelligenceplanet.org Areteem Intelligence Planet offers after school math and hands- on STEAM programs for students from elementary school to high school. Hi-Five Sports Franchising hifivesports.com Ryan Tuchman CEO Hi-Five provides the highest quality youth sports programming with the utmost convenience for parents. Drama Kids International dramakidsfranchise.com Faith Clark President Drama Kids is a perfect low-cost, home-based top franchise business for sale providing you with the unique opportunity to work with kids. Sarah Cressall Founder Managing Director The Creation Station thecreationstation.co.uk The Creation Station is passionate about helping children, parents and organisations inspire imaginations and nurture creativity. Nexplore nexploreusa.com Dori Larea Founder Nexplore is dedicated to fostering a love of learning in children through hands-on experiences designed to nurture and strengthen their innate curiosity. Best Brains bestbrains.com Ajay Sunkara President & Co-founder Hana Adas Vice President Best Brains is an enrichment program designed to enhance your child's overall academic development. Banana Moon Day Nursery Limited bananamoonfranchise.com Josh Smallwood Head of Franchise Business Development Mark Bates Managing Director Banana Moon Day nursery Franchise is setting the standards in childcare with the emphasis of seeing everything from a parent's point of view. Techie Factory techiefactory.com John Moyer Co-Founder and VP Franchise Development Techie Factory is missioned to ignite excitement, engage and prepare our kids for a technology driven world by learning real world skills in a fun, hands on environment. Goldfish Swim School goldfishfranchise.com Goldfish Swim School is a tropical, family-friendly environment that teaches kids crucial, life-saving and life- changing skills. Chris McCuiston CEO and Co-founder Featured Person

7. Ajay Sunkara President/Co-Founder Hana Adas Vice President

8. Deepening its Roots in the Education Franchise Industry AT , BEST BRAINS WE BELIEVE ACCESS TO EDUCATION IS A HUMAN RIGHT ‘‘ ‘‘ Cover Story

9. Education, in one's life, holds as much importance as breathing air. We all know that the learning process never stops, it’s a lifelong process. However, the resources that children have for learning have changed over the decades. Traditional schools are still a viable education option, though in recent years parents have increasingly shifted to favoring supplemental education from independent learning centers as a vital after school activity. Learning centers are designed to enhance children's overall academic development, including interactive learning and child-focused teaching. One of the most exciting factors of these learning centers is how they stay relevant and provide a high standard for education across all their locations. Consistent quality and a trusted brand are the foundation of a successful franchise, which is why the learning center format makes such an appealing option to invest in. Education franchises have exploded in popularity with no signs of slowing. With a widening ﬁeld of options, parents can pick and choose the right franchise for their child, one that provides 1-on-1 attention, a proven curriculum, and owners who are genuinely invested in their students and families. We at The Franchise Universe set out to seek such franchises that elevated education principles and came across Best Brains Learning Centers. Best Brains describes themselves as the premier US-based learning program designed for every child who wants to be their best. We caught up with the company’s President and Co-founder, Ajay Sunkara, and Vice President, Hana Adas, to know more about Best Brains and how the company has grown to over 130 learning centers in the US, Canada, and beyond! The "Best Brains" Behind the Concept The goal of Best Brains is to bring higher quality and value to the supplemental education market than previously available. Over the past ten years, they have created a valuable product for their franchisees, teachers, clients, and – most importantly – for their students.

10. Every Best Brains location offers Math and English for students ages 3-14, Abacus and General Knowledge for students ages 7-14, and Coding for students ages 5-14. They have developed many additional programs throughout the years, including Public Speaking, Creative Writing, ACT/SAT Prep, and Summer Camp. All Best Brains programs are designed to help children become more knowledgeable by increasing their understanding of concepts, to perform better in school, and have more confidence in their academic ability. Best Brains has a high standard for staffing. All of their Math and English teachers are state or provincial board certified. The franchisee hires instructors who have experience teaching or working in the subjects they're hired to teach, which provides quality instruction and valuable feedback for parents from trained professionals. A Growing Brand with Community Loyalty Best Brains' strongest asset over the past ten years has been positive word of mouth. Over one-third of BEST BRAINS ONLINE BRINGS THE LEARNING CENTER INTO YOUR HOME. ‘‘ ‘‘

11. its current students are from referrals. Numerous Best Brains' franchisees started as parents themselves who transitioned into the franchising model, growing the brand in key territories like Texas, California, and Washington, DC. Due to COVID-19, the franchise pivoted towards online education, reaching more people than ever before. This includes a complete visual overhaul of its websites, increased presence and brand awareness on social media like Facebook, Yelp, and Google My Business, and new avenues of customer acquisition such as monthly webinars and creative advertising. Best Brains maintains a bimonthly blog which provides quality information to current and prospective parents. As educators who pride themselves on their qualiﬁcations, they want to be seen as thought leaders in the education industry who provide valuable knowledge and support in all areas of a child's life, not just academics. Adapting to Abrupt Changes Best Brains responded swiftly to the COVID-19 pandemic. They quickly created new protocols and communicated with all franchisees to get them on board. They also provided instructions for securing small business loans and coached owners how to speak with parents, property managers, and other vendors during this unprecedented time. These owners pivoted from 100% in-person classes to 100% virtual classes in most cases within a week. Parents appreciated how quickly Best Brains adapted to online courses. They still received the face-to-face instruction they were used to, except over the computer. The franchise also reduced the maximum student-to-teacher ratio of its Math and English classes from 5:1 to 3:1 so that teachers

12. could focus and students weren't overwhelmed with classmates on screen and in their headsets. During their 2020 End-of-Year survey, parents also reported that their children participated more in online school and understood concepts better. This was a huge validation for the Best Brains method, since the majority of public school students have fallen behind due to the COVID slide. Improving the Old, Embracing the New We live in the 21st century, and it is a must to raise children to be 21st century learners. Embracing and utilizing technology is a huge part of that. Best Brains values pen and paper (and crayon!) learning, but they have been adapting their curriculum for digital distribution alongside physical media. Best Brains also spent a great deal of time and resources during 2020 to create a Coding program that has become the first new core program added to the company since its founding. During the 2021 rollout period, every center is to start offering Coding programs for students, both in the center and online. Best Brains has designed these courses to be fun, engaging, and valuable for its students' academic improvement. Their Coding program teaches logic, cause and effect, and perseverance – skills that can be applied to any area of life. A Resource of Knowledge and Support From the start, it was Best Brains' mission to connect certified teachers with students who needed 1-on-1 attention to succeed both inside and outside the classroom. Their students endeavor to be their best in their communities every day. Some students have organized volunteer efforts, or in the case of a couple of Best Brains students, founded a company called Recycle My Battery. Best Brains students inspire the company to be their best, too! In Q4, the franchise has plans to embrace the season of giving by debuting its new non-profit venture, Best Brains Kids Alliance. This organization will help its students plan, fund, and raise awareness for charitable causes in their community and provide scholarship opportunities to children in need. Beyond corporate efforts, the brand’s owner-operators are in their centers every day, building relationships and participating in local

13. events alongside their families. Supportive and individualized attention is one of the most important aspects of the Best Brains experience and is something that families don't always get from traditional learning. Preparing the Next Generation Best Brains wants their students to be successful inside and outside of the classroom. They have recently redesigned their ACT/SAT Test Prep course for 7th to 9th graders to help them with high school level end-of-year exams and prepare for college entrance exams. Their Public Speaking courses, Be Your Best with Best Brains. ‘‘ ‘‘ available for 2nd through 8th graders, teach valuable skills necessary for post-secondary education endeavors like college, vocational school, and careers. Why Best Brains? “There is nothing more rewarding than making a difference in a child's life,” explains Mrs. Adas. Franchising with Best Brains is designed in all aspects to attract and foster a community of respect, knowledge, and aspiration. The low cost of entry means that new owner-operators start their business strong, with the resources they need to invest money where it counts: quality staff, community involvement, and local awareness. Best Brains maintains a network of franchisees who work together to strengthen the brand, uplift their students, and show their communities what it means to be their best. To be successful in the education franchising business, you have to rely on the talents of experts. That's why Best Brains puts certified teachers in their classrooms and their curriculum development teams.

14. A Best Brains entrepreneur succeeds through supporting their students and parents by being visible, engaged, and accountable. Mr. Sunkara, describing the ideal franchising applicant says, "You don't need a background in teaching to operate a successful center, though there are many advantages for those that do.” "What you need is that sense of purpose, the empathy with your students, the belief that you can and will make a positive impact for every child who comes to your center,” Mrs. Adas continues. Mr. Sunkara agrees, adding, "When our students succeed, we succeed. If you feel the same way, there's a place for you at Best Brains,” Looking Ahead to the Future Best Brains is celebrating in 2021, as it marks the completion of 10 years in the business. The franchise is focusing on its goal to expand to 200 centers by the end of 2022. They will bring the brand to more states around the U.S and more provinces in Canada. The franchise is also expanding its availability of Summer Camp and Public Speaking for 2022. Its online presence is also increasing, making it easier than ever to connect a franchisee to the customer and a franchisor to the franchisee. It is an exciting time for Best Brains! They have been working on many projects that will debut in the next year. They are also looking for talented, passionate, and business-minded individuals who can grow their brand over the next ten years!

15. Areteem Intelligence Planet A Wise Investment in the Future th as early as 4 grade and continue their progress all th the way to 12 grade. The programs are also designed for a wide variety of student needs, including additional assistance outside of the classroom, advanced and in-depth learning, futuristic learning like AI, Robotics, and more. The programs are offered to students through year- round online and onsite programs. Moreover, students can also enroll in advanced seasonal programs like summer and winter intensive modules. The institute also offers a local learning center, the ‘Areteem Intelligence Planet’ to bring out the best of local talent through a combination of e-learning and hybrid learning methods. A Wise Investment Areteem Institute, with its futuristic learning program, is ideally placed to take on next- generation learning challenges across the US. The institute is also partnering with new stakeholders with continuous learning programs at local learning centers. Through this partnership, the franchisor supports its franchisees at every step of the setup, including assistance in finding the right location, S TEAM (Science, Technology, Engineering, the Arts, and Math) education is often credited for the tremendous progress of humanity. It is often revered among philosophers and educators alike as a path to enlightenment towards promising innovation. It became a key foundation for success for innovators like Marie Curie, Benjamin Franklin, Leonardo Da Vinci, and many more. Today, STEAM is regarded as an essential component of 21st- century education. Undoubtedly, STEAM education is changing the face of the education system throughout the world. Thus, investing in this field of education for the franchise would be a wise decision. According to Pew Research Centre, the individuals with a STEM degree earned on average $77,400 in 2019, compared to $46,900 for individuals from non-STEM occupations in the United States. An institute that promises to make this lifelong investment in the future of STEAM education in the United States is Areteem Institute, and the franchise offered is Areteem Intelligence Planet. Areteem aims to cultivate the same vision that has inspired young minds for ages. The institute aims to introduce STEAM learning in a fun and intriguing manner to young minds to take on global innovation challenges like Artificial Intelligence (AI), robotics, 3D design, and more. Its core courses in math, science, computer programming, engineering, and others are designed to make children lifelong learners in STEM. Students can be enrolled in these programs The 10 Most Recommended Education and Learning Franchises to Open in 2021 18 | October 2021

16. Dr. Keving Wang Ph.D, Academic Director Areteem Institute Ms. Kelly Ren Executive Director Areteem Institute www.thefranchiseuniverse.com 19 |

17. business licensing, procuring equipment, reaching local families through advertising, finding advanced teaching material, and more. With its years of experience in conversing with American families and students, the institute also brings a fresh perspective to on-going franchise operations. For example, the institute is adapting at offering advanced online technology, learning modules, and expert teaching staff to provide a head-start to the franchise. Furthermore, the institute also continues to focus on developing new courses to meet the growing curiosity of students, in line with the expectations of parents. Its expertise in the subject matter has enabled Areteem Insitute to hold national accolades in academic programs, along with the life-long support of families and students it serves. A Unique Vision As innovations become key, conventional education with a limited focus on a particular discipline is quickly becoming aged. For example, in order to innovate in the field of Artificial Intelligence, students are required to pursue a wide range of skills, including tech, math, writing skills, and more. The Areteem Institute promises to fulfill the void created by conventional education with rigorous training. The programs combine varied skillsets like story-telling, video game design, writing, and math into an inter-disciplinary learning stream. This th stream has advanced students as little as 4 graders to the height of modern skill development. For example, students at an Areteem Intelligence Planet class first write down about a journey with their family, then they are instructed to use the storyline and develop a video game that recreates this journey, and eventually, adding the component of math application in the advancing mechanism in the video games. Students are engaged to solve math problems in collaboration with their peers. The math problems are essential to overcoming major obstacles and challenging students to come with creative and fun ways to learn and transpire a “Learn and accomplish.” 20 | October 2021

18. change in attitude towards learning. The inter- disciplinary learning program at Areteem Institute remains a cornerstone of the institute’s offering, along with challenging conventional programs like engineering, maths, design, and more. A Capable Leadership Kevin Wang, Ph.D. the Academic Director, and Kelly Ren, Executive Director of Areteem Institute believe the US education needs a radically new vision to solve its challenges to meet the needs of the ever changing technology driven world. Both of them have witnessed many first-hand challenges associated with the US education system. On the one hand, the costs of higher education continue to go up, with little promise of gaining meaningful employment. On the other hand, many US college students are often left without real guidance to enter the US college system – resulting in a lack of direction and failure to capture their true potential. This has not only resulted in the surmounting debt for college students but also a failure to provide educational support at early ages to develop the intellect of the US student population. Kevin Wang believes Areteem Institute promises to bring real change to the US education system. He notes, “Young minds in the country are confused about their career paths. A career counseling with healthy curiosity, intellectual development can help students reach their complete potential, and prepare young students for success in career and life.” Kevin Wang and Kelly Ren also have tremendous experience in shaping the young to prepare for the future. Areteem Institute, in its 20 years of establishment, has sparked a passion for science in thousands of students. Today, the students at Areteem Institute take on major challenges, including attending American Math Competitions (AMC), MathCounts, STEM festival, Science and Engineering Fair, and more. Kevin and Kelly have both studied at one of the top institutes in the country, and their leadership is key to driving vision at Areteem Institute. While Kevin did his Ph.D in Mathematics from Penn State University, Kelly went to the same school for her master's in electrical engineering. Kevin, with his experience in leading the first Chinese team to the International Math Olympiad, continues to inspire and motivate thousands of young minds to take up the same challenge. Kelly, with her professional experience as a design engineer at IBM, inspires students to pursue some of the best careers in the industry, like gaming design, 3D design, and more. Kelly Ren remains extremely upbeat about the prospects of Areteem Institute. She notes, “As long as our partners value education, as caring business people, Areteem offers a top-notch professional team to support. Why worry about the future?” Only time will tell if Areteem Insitute expands its wings to become a top STEAM education provider in the country. However, its teaching prowess and its support for its partners make it one of the wisest investments in the business today. www.thefranchiseuniverse.com 21 |

19. Education is one of the most powerful forces to create a change in the world. To make a conscious change in the world, there cannot be any better option than educating the people in the world. Nothing makes a good awakening in the students as good as the education. Having good educational institutes is the need of every place in the world. Having good access to quality education at all places is one of the most important United Nations Sustainable Development Goals. Quality Education is the key driver of change and growth everywhere. Having an education model based on the foundation of strong values and competence in the students will be successful in the long run. Franchises need to ensure the quality education model to be worthy of extending their educational model to other educational institutes. Franchises that own the good educational model hold the ability to make a tremendous diﬀerence in the world by doing most in the world with the power of education. Such franchises get the opportunity to educate students from all over the world by delegating their franchising model to the aspiring educational institutes in the world. This way they can make the future of the maximum number of students. It makes more sense for franchises to extend their good educational model to the aspiring educational institutes in the world. The ability of franchisors to drive good results by creating strong educational institutes attracts a large number of franchises from all over the world to adopt their educational model. Franchises need to ensure good infrastructure and advanced educational facilities in their original educational model. They need to create their brand value by creating students having high competence and strong character. They need to inculcate the culture of talent and temperament in the students. Along with giving focus on the talent, it is also essential for franchises to ensure that the students have a good temperament. Life is not just black and white. There are many shades of grey. Franchises need to go beyond black and white thinking and be capable of thinking outside the box or thinking like there is no box. Franchisors also need to cultivate such attitude in the students to ensure that they will not just be academically successful but they will also succeed in the game of life. Students should be trained in such a way that they should be capable of transforming even challenges into opportunities for something higher. We become successful in life by what we get, and we become happy by what we give. Such a spirit of accomplishing something worthwhile in life and utilizing it for higher purposes is needed to cultivate right from childhood. The educational institutes, franchises and franchisees that promote such a culture of sharing mood in the students create a healthy consciousness in the students. Such consciousness helps them to be successful in life. Franchises should also ensure that their franchisees have quality teachers in their own educational institutes. Teachers play the most important role in the lives of students. Teachers should have empathetic abilities to train students to prepare them well for the journey of life. The spirit of inquisitiveness and curiosity should be inculcated in the students right from childhood, and franchisors and franchisees should prioritize EMPOWERING STUDENTS WORLDWIDE BY EXTENDING BRAND EDUCATIONAL MODEL EMPOWERING STUDENTS WORLDWIDE BY EXTENDING BRAND EDUCATIONAL MODEL 22 | October 2021

20. this. The spirit of inquisitiveness help students to learn everything logically, analytically, and rationally. It is very important for franchisors and franchisees to ensure that the teachers with amazing counseling abilities are part of their educational institutions. Franchisors and franchisees together have a lot of roles to play in the lives of young minds, and they will be able to tap the power of demographic dividend in the world if they promote quality education all over places. They can promote the concept of inclusivity, harmony, and sustenance. They can create educational institutes that promote the culture of balancing aggression and dominance in students. Creating such educational institutes is the success of the franchisors and franchisees in the educational industries. By combing their strengths and capabilities, education franchises have the potential to make a revolutionary contribution in any ﬁeld by their power of togetherness. There are plenty of opportunities in the world to be successful; all we need is the right perspective and the right information to be successful in the world. www.thefranchiseuniverse.com 23 | Noble Profession

21. The 10 Most Recommended Education and Learning Franchises to Open in 2021 Josh Smallwood Head of Franchise Business Development Banana Moon Day Nursery Limited Mark Bates Managing Director Banana Moon Day Nursery Limited 26 | October 2021

22. Banana Moon Day Nursery Providing an Enriching Experience to Children as well as Parents There can be no keener revelation of a society's conscience than the way in which its children are treated. Children deserve utmost care and attention as they are helpless babies. Providing sufficient care to the children is absolutely essential so that they don't grow as adults with insensitive behavior and insecure mentality. It is of utmost significance so that they become gentle and responsible citizens in the future. Thus, childcare centers play an essential role in the healthcare and development of children and ease the task of parents in many ways. However, finding a high-quality childcare center that provides a safe, stimulating environment and allows your child to thrive becomes a daunting task. At The Franchise Universe, we came across one such high-quality childcare center named Banana Moon Day Nursery. Banana Moon Day Nursery is setting the standards in childcare by seeing everything from a parent's point of view. It creates a caring and loving environment for children. We caught up with Josh Smallwood, the Head of Franchise Business Development at Banana Moon, to know more about the nursery and how it is empowering its franchisees with its proven business model. How it was Born? Banana Moon Day Nursery was incorporated in 2006 when its Managing Director Mark Bates was unable to find childcare for his daughter that fit the high standard that he demanded as a parent. The problem was that there were no really high-quality nurseries that focused on both the children and parents. Rather than expanding his search, Mark and his father Mike Bates decided that they would set up a nursery suited to their requirements, and Banana Moon was born. Since then, they never looked back and kept on growing. What remained at the forefront of the Banana Moon brand as it grew was its belief in always putting the children first, along with the intention of developing a successful business model. They then took the decision to franchise their business model in 2010. Important Parameters of a Business Model Banana Moon Day Nursery's unique business model is proven to provide children and parents with a fantastic experience and promises a successful business to the franchisees. It offers its franchisees: Ÿ Extensive support from the head office team Ÿ Comprehensive franchise package Ÿ High-quality support and service Ensuring Complete Assistance to Franchisees Moreover, Banana Moon provides a comprehensive franchise package that ensures that its franchisees are fully trained to run a daycare provision. It also provides franchisees with access to its quality assurance team, who have a wide www.thefranchiseuniverse.com 27 |

23. Banana Moon Day Nursery's unique business model is proven to provide children and parents with an amazing experience and promises a successful business to the franchisees. ‘‘ ‘‘ variety of experience working in the nursery sector. This quality assurance team can advise franchisees on how to achieve the top Ofsted grading of Outstanding. Banana Moon also provides business reviews with its franchisees to ensure that they are not overspending in certain areas and many resources to assist with HR, marketing, and procurement. Providing Franchisees with Support and Direction Josh opines that the childcare industry is a large and rapidly expanding industrial sector, and by joining Banana Moon's brand, a franchisee can own a profitable long-term business. The founders of Banana Moon Day Nursery believe that the fastest route to business success is franchising. Banana Moon provides franchisees with the support and direction they need to operate their own Banana Moon Day Nursery successfully, affording them the best opportunity for success. It knows what to expect from a new owner and offers the highest level of support. ‘‘ 28 | October 2021

24. Having Uniformity Between All Franchisees When it comes to work culture, the leadership team at Banana Moon strives to provide a fun working environment that actively seeks to reward its staff for achieving high results and high Ofsted grades. The team has regular reviews of the company's documents and policies and will go out as a team on a regular basis. It also encourages all of its staff to come to the company's annual Midnight Moon Event, which is its awards ceremony for its franchisees. Everyone at Banana Moon strives for a common goal; to have uniformity between all of its franchisees. Providing Latest Nursery Technology to Franchisees Besides, Banana Moon strives to make everything as easy for its franchisees as possible by using technology to help them design and create their own marketing campaigns that comply with it. It also provides its franchisees with the latest nursery technology, from a cutting-edge digital management system and parent app to a 10-point touch interactive table. Growing Franchise Network in a Controlled Manner Banana Moon Day Nursery is looking to grow its franchise network in a controlled manner to ensure that the uniformity and quality do not suffer as a result of rapid growth. It is also looking to continually develop its own curriculum to ensure that it is a market leader and sets it aside from the rest of the competition. To do this, Banana Moon Day Nursery is implementing a marketing strategy to target the right caliber of the franchisee as well as employing experts in curriculum design to review its current offering and improve it. www.thefranchiseuniverse.com 29 |

25. Chris and Jenny McCuiston Co-founders Goldﬁsh Swim School 30 | October 2021

26. Delivering an Unmatched "Golden Experience" for Kids and their Families Beyond being a valuable life skill, swimming is also about creating fun memories, building confidence and developing fitness skills. Undoubtedly, swimming is a perfect sport to learn, especially for kids. But swimming becomes even more exciting for children when it is learned in a fun, safe and stimulating environment. This is exactly the experience Goldfish Swim School provides for parents and their children. Recognized as the premier learn-to-swim franchise concept, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water, using play-based learning in a fun and safe environment. Growing From Small Business into a Large Franchise Network Born and raised in Birmingham, Michigan, high school sweethearts and co-founders, Chris and Jenny McCuiston, chose their small city to open a swim school and have since watched it grow into a national franchise system. Started in 2006, Goldfish Swim School has grown from one school to a franchised network spanning more than 120 schools across North America. Each school’s #1 focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water. Tragically, drowning remains the number one cause of unintentional injury-related death among children ages 1-4. Every day, at least three children in the United States fall victim to the dangers associated with water-related accidents, leaving millions of families questioning what they could have done to prevent the unthinkable. Goldfish Swim School is more than a business. It is a water safety advocate providing education to families in an inviting and safe place where kids overcome their fears, learn to swim, and respect the water – all while having fun. Goldfish Swim School aims to bring greater awareness to water safety and the importance of swim lessons, as they have the ability to help reduce the risk of childhood drownings by 88%. While it is and always will be its core mission to teach water safety, the Goldfish team truly ends up playing a critical role in the whole development of children – in the pool and in life. Ensuring Franchisees See Extraordinary Results Goldfish Swim School continues to prove itself as a top-rated and the most established swim school in the franchise space. Its ability to go above and beyond with every detail to create a GOLDEN Experience! is unmatched by the competition. The 10 Most Recommended Education and Learning Franchises to Open in 2021 www.thefranchiseuniverse.com 31 |

27. Goldfish’s core values extend from its members to franchisees, and its Franchise Office Support team is also committed to going Above and Beyond to ensure its franchisees see Extraordinary Results. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish. Goldfish Swim School’s franchisees can count on its unique one-on-one support from regional representatives in three key areas: Marketing, Curriculum and Franchise Business Consulting. Consultants in these roles are well-versed in their areas of expertise and are always available to assist franchisees. Goldfish Swim School’s swim lesson programming is also second-to-none. The brand recognizes the need for quality, fun swim instruction. It has spent ® years developing The Science of SwimPlay to produce successful students, and this proven process translates to success for its franchisees. Being Innovative and Adaptable in Unprecedented Times The COVID-19 pandemic dramatically impacted Goldfish Swim School as it had to close all its schools across North America temporarily, but what was even more dramatically impressive was the way in which it innovated and adapted to best support its franchisees and members during that time. Goldfish Swim School acted swiftly to provide top- tier support to its franchisees. The Franchise Support Team immediately jumped into action and developed an interactive COVID Support Site to offer vital information such as legal insight, financial resources, downloadable marketing templates, operational guidance, reopening support, etc. Core pillars of Goldfish Swim School’s consumer communication strategy during the pandemic centered on empathizing with members, educating them on changes and creating new ways to interact with their communities, ultimately assuring the stability of all schools. Furthermore, Goldfish joined forces with a network of swimming partners to work as an Aquatics Coalition through USA Swimming to lobby for the safe reopening of purposeful, instructional aquatics. With strategic adaptations, the Goldfish franchise network was able to offset the impact of COVID-19. Goldfish Swim School emerged Safer and Stronger Together ™ as its enrolment numbers now exceed that of pre-COVID – teaching more than 150,000 children each week to be safer in and around the water. CEO Chris McCuiston mentions that the pandemic has brought forth an entrepreneurship boom – and that, paired with the strong cultural demand for quality swim lessons, is fueling Goldfish Swim School’s growth. Our small class sizes (4:1 student to teacher ratio) provides the perfect amount of attention for children ages 4 months to 12 years old. ‘‘ ‘‘ 32 | October 2021

28. Goldfish Swim School is experiencing a strong 2021, having recently signed agreements to develop in Arizona, Florida, Georgia, New York, Texas, and Virginia, in addition to opening 10 new schools year-to-date. Using Values as Guiding Light for Business Decisions Positive work culture is critical to ensuring the success and future growth of the business. For Goldfish Swim School, this means rallying around its core values and using them as a guiding light for all business decisions. As a visionary leader, Chris aims to prioritize organizational clarity and ensure franchisor- franchisee alignment on core values and the overall mission and vision of the company. As a result, Goldfish Swim School has built a culture of transparency that has created a strong sense of accountability among team members. Being open and honest has allowed Goldfish Swim School to build a team-centric culture where its people are inspired, valued and encouraged to produce high- quality work to help grow the brand. Making Swimming Accessible to All Children As a purpose-driven business with a life-saving mission, Goldfish Swim School feels corporate social responsibility is an essential part of its brand DNA. It is committed to community giveback through its ‘Float It Forward’ fundraising campaign. As an official partner of the USA Swimming Foundation, the philanthropic arm of USA Swimming, it launched the campaign to aid in its commitment to raise $1 million for the USA Swimming Foundation. The Foundation supports swim lesson providers with resources, materials and grant funding to allow the opportunity for every child across the country to learn to swim. Collectively, its schools and Franchise team have raised more than $230,000 to date. Delivering Golden Experience to its Members and Guests In conclusion, Chris asserts, “While tech and innovation reign supreme for pandemic pivots, we must not lose sight of human connection, emotion and empathy as it relates to the customer experience. The business environment has changed, and the way you service your customers must be elevated. It is critical to go above and beyond with every detail to take care of your members and guests. We know it guides our GOLDEN Experience! which drives our members to continuously choose Goldfish, so we will continue to prioritize and invest in customer service. From a franchise development perspective, we’ve built an incredible infrastructure for growth and are poised for long-term success.” www.thefranchiseuniverse.com 33 |

29. 36 | October 2021

30. Hi-Five Sports Franchising Gifting Children with an Unparalleled Youth Sports Experience ndeniably, sports are one of the greatest Uthings ever been created. It emerged as a powerful exercise that makes us feel good about ourselves, both physically and mentally. When it comes to kids, sports significantly contribute to the enhancement of their mental and physical development. Sports is more than just physical fitness; it teaches children a variety of skills and helps them learn to express themselves and discover their true selves. It enables them to have fun, boost their confidence and self-esteem, make new friends, be a team player, and the list goes on. However, children are becoming more inclined towards technological devices for their entertainment and, thus, disconnect from physical activities. Today, it is more important than ever for children to be physically active and disconnected from technology. Experiences and skills gained through sports are often forgotten or ignored, and a generation of children are missing out on life lessons that would be instrumental to their personal growth. Hi-Five Sports Franchising is addressing this dilemma through its novel approach. Hi-Five was formed with a mission to enrich the lives of children through team sports in a fun and non-intimidating manner. It does this through its own “kid sized” Hi-Five Sports Zone facilities and programs at local parks and third-party facilities. The company emphasizes fun and entertainment that provides families with an unparalleled youth sports experience. The 10 Most Recommended Education and Learning Franchises to Open in 2021 www.thefranchiseuniverse.com 37 |

31. Today, Hi-Five is the largest youth sports entertainment franchise network in the US! It is available in dozens of cities in numerous states throughout the US. We at The Franchise Universe got into conversation with Ryan Tuchman, the CEO of Hi-Five Sports Franchising, to know more about the company and what makes it best in the game. Below are the highlights of the interview: Describe your top-notch offerings that address the need of your customers. And what makes your franchise a preferred choice among your clientele over other competitors? Hi-Five Sports is your one-stop shop for youth sports entertainment and is a family-owned business. We offer both home-based models and our state-of-the-art youth sports facility options so franchise owners can experience the magic of our brand through either high or low capital amounts. Describe in detail the work culture and values that drive your franchise services. Hi-Five Sports operates its youth sports programming and work culture in the same way. Everything we do follows the core Hi-Five Values that can also be found on the walls of our Hi-Five Sports Zones throughout the US. Ÿ Family Ÿ Respect Ÿ Loyalty Ÿ Sportsmanship Ÿ Teamwork Ÿ Leadership In what ways have you or your franchise contributed to the community? Hi-Five Sports supports local charities and our franchise owners go out of their way to offer complimentary programs for underprivileged children. Locations also give back to local PTA organizations. Would you please shed the knowledge on your training programs that help you to expand your franchise? Our training is what we call the “secret sauce” so you will have to become a franchise to find that out 38 | October 2021

32. haha. We train our franchises the same way we have been training for over 30 years. It is a mix of onsite/oﬀsite and ongoing training because we believe you never stop learning. We can turn any owner into a local celebrity by training the “Hi-Five” way. As a well-known franchise in Youth Sports, what innovative technologies are you implementing to elevate your services to be more productive? We created a unique digital reward system that is focused around our lovable French bulldog mascot Murphy and our core Hi-Five values. We started franchising from our HQ in silicon-valley and use “Our mission is to make sports fun, battle the obesity epidemic and the lack of physical activity, and lastly, meet the needs of parents, schools, and our communities through our innovative take on youth sports.” that culture in all that we do. We use technology to diﬀerentiate ourselves from all the other brands out there and never stop learning and innovating. Our digital reward system is just one example. What are Hi-Five Sports’ future aspirations? What strategies are you undertaking to achieve those goals? Our mission has remained the same since we started franchising in late 2015. The goal is to become the number 1 household name in youth sports and take it to the next level which is sports with a focus on entertainment for the entire family. As an established franchise, what would your advice be to up-and-coming entrepreneurs aspiring to venture into the franchise industry? Do your homework. Know the industry and what it entails to become a franchisor. If your business is successful, be sure to test it across state lines where you have zero connections. That is what we did at Hi-Five. We were a household name in the Chicago Metro area and in 2011, tested our model in both CA and AZ. Once those new locations were successful, I knew it was time to expand and let other entrepreneurs with the same passion become part of the Hi-Five family through franchising. Ryan Tuchman CEO, Hi-Five Sports www.thefranchiseuniverse.com 39 |

33. ENRICHMENT Fostering the Joy of learning U ndoubtedly, a good education is a foundation for a better future. An educated mind has a logical, analytical, curious, rational, practical, and holistic approach towards everything. But, all this comes down to the way one learns. Learning becomes effective when it is engaging and joyful. When learning becomes fun, students are more willing to participate. With a mission to foster the Joy of Learning through enrichment opportunities so that each child may discover and explore a passion that drives him or her to excel, Nexplore was formed. Nexplore fosters a love of learning in all of its students through hands-on experiences designed to inspire and empower their natural curiosity. It is helping future generations find and pursue their passion for learning. At the Franchise Universe, we caught up with Dori Larea, the Founder of Nexplore, to know more about the company and what makes it the best choice for franchisees to start their business. Below are the highlights of the interview: What led to the inception of Nexplore? Nexplore was founded on the belief that each of us has a passion. A particular drive for learning. This desire to learn sparks a meaningful lifelong journey of discovery. Learning then becomes a goal rather than a means to an end. As a father of four sons, 3 of them are triplets. I realized from a young age, each of them developed a unique aptitude. One is a tech-savvy, the other is a natural performer, and the third is an incredible athlete as my oldest son. Personally, I am a chess player and love strategic gaming of any sort. I consider myself a fortunate man to be able to turn my hobby into entrepreneurship that benefits others. Describe the franchise and its education management model, which addresses all the needs of your customers. Nexplore is an enrichment service provider, one of the largest in the Nation for onsite and virtual enrichment-academic specialties. What makes us special is our diversified and rich portfolio. We offer over 20 STEAM, life skills & Fitness solutions designed for in school, after school and/or summer camp settings, which makes us kind of a "one stop The 10 Most Recommended Education and Learning Franchises to Open in 2021 40 | October 2021

34. Dori Larea Founder Nexplore USA www.thefranchiseuniverse.com 41 |

35. shop", all-inclusive solution for our partner schools. We offer a full service to our partner schools. From customizing programs to meeting their enrichment needs, preparing and shipping learning supplies and kits, providing experienced and professional facilitators to successfully lead the classes using structured and detailed lessons plan, we do it all. All that while offering an exquisite and uncompromised customer support. Our programs are currently offered at hundreds of schools and education centers across the states. We plan on developing cutting-edge programs to stay ahead of the curve. We believe Enrichment programs are fundamental for the development of children and are necessary to fill the gap between school life and real life. Our mission is to foster the joy of learning by helping children find their passion and excel. Nexplore is equipped to successfully engage and challenge students in an interactive manner and artfully minimize uncertainty even during these unprecedented times. Below are the reasons that make our programs your ideal choice: Ÿ The Deliverables: Most of our programs come with deliverable supply kits to enhance learning and engage the students. Ÿ On-site or Virtual: Nexplore is fluid and can easily transition from one mode to another. “Nexplore USA is committed to offering a diverse range of learning opportunities where students can explore their passions and strengthen core Life Skills needed to thrive in the 21st century.” 42 | October 2021

36. Ÿ LIVE Instructors: Whether schools choose a virtual or on-site program, our experienced instructors are teaching LIVE, with no prerecorded sessions. Describe in detail about the work culture and the values that drives Nexplore’s services. The Nexplore team is comprised of educators, innovators, and leaders who are passionate about enriching the lives of children by making learning fun and exciting! We recognize the importance of discovering the Joy of Learning which defines each of us uniquely and fosters positive, life-long learning habits - this is a way of life. A perspective that must start with each and every one of us before it trickles down to our schools and students. This explains why our customer service is second to none. We find pleasure in serving. As a well-known franchise in Education Management, what advanced technologies are you leveraging to make education services and franchises more productive and approachable? As a National provider that corporately serves over 300 schools across eight states, we had the challenge to find on the market a CRM that fits our growing needs. There was simply nothing out there designed for the specific needs of managing afterschool enrichments. Therefore, we have to sleeve up and develop our own IP. Nexplore now uses its own state of the art - one of a kind customer management software that enables us to effectively run our business and facilitate onboarding franchisees. Which is the best way to meet today’s and tomorrow's challenges, with your vision of achieving the joy of learning for the overall development of children? Be flexible and creative to fit your partner school developing needs. For example, Nexplore adapted fairly quick to offer virtual programs and set forth a hybrid model that allowed us to offer both onsite and virtual services with the ability to navigate with ease between the two. As a result, in a matter of months, we have tripled our virtual enrichment bookings and have gained new clients. Virtual and onsite learning has to be fun and engaging! Here at Nexplore, we asked ourselves how we can boost our virtual experience while staying true to our mission of “Fostering the joy of learning.” We have incorporated our four characteristics of playful learning into our virtual programs: Joyful, Actively Engaging, Socially Interactive and a Meaningful Experience. Our secret sauce, so to speak, is our unique learning supplies and hands-on consumable kits. We have created a new trend of virtual experience, which is HANDS ON. Our students are tenfold more engaged and interactive. The feedback is overwhelmingly positive. #1 priority is still the youth we serve. Yes, reality has changed, but priorities have not. Keeping youth safe while providing environments that foster growth and enrichment and allow for engagement will not waiver. What are Nexplore’s future aspirations? What strategies are you undertaking to achieve those goals? Our aspiration is to establish Nexplore as the largest enrichment service provider in the Nation while broadening our curriculum portfolio. With this goal in mind, we are continuously developing relationships with educational manufacturers on one end as well as with School systems on the other. Nexplore is looking for passionate and extraordinary franchisees who wish to share our journey and be part of our legacy. www.thefranchiseuniverse.com 43 |

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