The 10 Best Franchises to Open in 2021 brings you some franchise leaders in their respective industries having an extensive presence across their regions
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The 10 Best Franchises to Open in 2021.pdf
1. BEST OPTION
RESTORATION
A Trusted Franchise At the Forefront of the Restoration Industry
www.thefranchiseuniverse.com
THE 10 BEST FRANCHISES TO OPEN IN 2021
Nick-Anthony
Zamucen
Founder and
President
Volume 06
Issue 01
2021
Franchising World
Making Tangible
Difference in The
Business World Through
Franchising
2.
3. FRANCHISE OF THE YEAR
Shepherding People and Property Back to the Places and People They Love
18
Mike Hopkins Sr.
Sr. Chief Opera ng Officer
Paul Davis Restora on, Inc
INTRODUCING:
4. Planning to start up a new venture! It sounds like
an interesting idea but can be a risky affair. Let’s
consider that you have a path-breaking idea.
You started working on that idea by carrying out
thorough research. You built up best-in-class products
or services. You set up the whole business at the right
time and even surpassed the competition. You
advertised your offerings at the right places. You did
everything that was required to turn that idea into a
business. It even did well for the first year, but now in
the second year, it is struggling to survive.
The fact is that all these efforts may be enough for that
business to keep running for that particular year but,
may not be enough to keep it running for the next 2 or
5 years. The research from the Bureau of Labour
Statistics backs up the above statement. It indicates
that approximately 20% of new businesses fail during
the first two years of being open, and 45% during the
first five years. Whereas, only 25% of new businesses make it to 15 years or more.
It is challenging for many people to start up a new venture from the scratch and keep it running. But, this
shouldn’t hold you back from your dream of entrepreneurship. This is where franchising comes into play.
The idea of owning an existing, proven business model looks more secured and promising, as it already had
earned prominence in its respective market. Franchising has been considered as a smart way of doing a
business, as its failure rate is lower than it is for mom-and-pop businesses. The challenge can be to choose one
that best meets your interests and other requirements.
The Franchise Universe has enlisted “The 10 Best Franchises to Open in 2021” for you to make a choice. With
an extensive presence across their regions, these franchises have made their way to be known as leaders in
their respective industries.
Delve into the edition to learn more about the best franchises in different industries. You will also come across
CXO standpoints from industry experts, and articles written by our in-house editorial team.
Let’s start reading!
Franchising:
A Smart Way of Doing a Business
FROM THE EDITOR’S DESK
Hitesh Dhamani
8. Roy Almog, CEO
3% Realty, offers consumers 100% Real Estate
Agent Services and 100% REALTOR.com
exposure at a fair and reasonable rate of
commission.
3% Realty Inc.
3PercentRealtyUS.com
Nick-Anthony Zamucen Founder and President
B.O.R. Restoration works to help you recover and
build your home after disaster strikes. It is
committed to helping those in need after a disaster.
Best Option Restoration (B.O.R.)
borestoration.com
Robert Bruski, CEO
Ctrl V is the world’s first virtual reality arcade. It
offers a fun, safe environment for its customers to
experience some of the best virtual reality content.
Ctrl V
ctrlv.ca
Anton Skarlatov, Co-Founder and CEO
Fantastic Services is a multi-service franchise
providing 100+ services, including cleaning,
handyman, pest control, gardening, and removals.
Fantastic Services
fantasticservices.com
Michael Miller, President and CEO
David Miller, Executive Chairman
Brightway Insurance is a national
property/casualty insurance distribution company.
Brightway Insurance
brightway.com
9. Nick Lopez, Founder
Lime Painting, LLC is a high end custom
residential and commercial interior and exterior
painting and contracting company
LIME Painting
LLC limepainting.com
Mike Hopkins, Chief Operating Officer
Paul Davis is a franchise organization that provides
services to cleanup and repair damage to
residential and commercial properties.
Paul Davis Restoration Inc.
pauldavis.com
Marc Goodin, CEO
Storage Authority offers a 100% satisfaction
guarantee and the reassurance that we’ll do right
by every self-storage experience.
Storage Authority LLC
storageauthority.com
Scott Hislop, President and Owner
Transworld Business Advisors is the world leader
in the marketing and sales of businesses, mergers
and acquisitions, and franchises.
Transworld Business Advisors
tworld.com
Lee Braun, CEO & Co-founder
Perspire Sauna Studio is the premier infrared sauna
franchise, combining the centuries-old practice of
heat therapy with modern science and technology.
Perspire Sauna Studio
perspiresaunastudio.com
14. I
t is evident that any catastrophic incident or
accidents that occur, be it from mother nature
or due to our own mistakes, cannot be stopped
by us. The damage it leaves behind is devastating
and costs to restore them are staggering. This is
where restoration companies come into the
picture. A leader in the restoration industry, Best
Option Restoration (BOR) is committed to helping
those in need after a disaster. The experienced
team at BOR has the knowledge and equipment
necessary to make sure that it leaves every home
as it was before the incident or what it calls "pre-
loss" condition.
From mold and sewage remediation to fire damage
restoration, or debris removal, the certified
technicians of BOR combine courtesy with
professionalism to make their customer’s property
look and feel like home again.
The ingenious mind behind BOR is Nick-Anthony
Zamucen. A proven leader, Nick-Anthony Zamucen
has really changed the game when it comes to the
service franchise industry. BOR is his fourth
franchised organization.
With an extensive franchise presence across the
country, BOR has made its way to be known as a
trusted national leader in the disaster restoration
industry. Let’s shed some more light on the journey
of BOR and why it is the best option to be consider
for franchising, through an interview between Nick
and The Franchise Universe.
Below are the highlights of the interview:
What led to the inception of Best Option
Restoration?
Best Option Restoration, what we like to call BOR,
started from seeing another brand I created, Bio-
Nick-Anthony Zamucen
Founder and President
Best Op on Restora on
15. One the most recognizable crime and trauma scene
franchise in the world, seeing their need to have
help with jobs. Here’s what I mean, Bio-One
franchisees would do a job, which normally entails
pulling carpet, perhaps baseboards, maybe drywall
etc. and then they would call a restoration
company to come do the repairs. I got tired of
making other companies money, basically I got
tired of pushing the work down the street, so I
decided to start a new brand, which today is Best
Option Restoration. BOR and Bio-One work
together hand-in-hand on jobs to make sure their
clients are completely satisfied. Both companies
feed each other work, so where there’s a BOR, a
Bio-One isn’t too far away.
Describe the company and its extensive disaster
restoration and cleanup services which address
all the needs of your customers.
BOR handles all the traditional water, mold, fire,
content cleaning services. While teaming up with
Bio-One, who handles bio and hoarding, there’s
really no situation we’ve come across we can’t
handle.
‘‘
‘‘
They may say they
don’t know us now,
but they won’t be
saying that very
much longer.
16. What makes Best Option Restoration a
preferred franchise option over other
competitor franchises?
BOR franchisees aren’t just trained to be another
man in a van with a fan. Our franchisees are
thermal technology experts. We use heat to dry
structures faster and more efficiently than our
competitors. What takes our competitors seven to
ten days to dry, we dry in three. We use better
technology and we do it from day one. It’s not an
afterthought or a “I should have tried that” like our
competitors say. We are truly experts in our fields.
In addition, we are the only franchised company in
our space who will bill, negotiate and collect
invoices for our franchisees. We have a collections
team which all they do is collect our franchisees
invoices from insurance companies. This saves our
franchises time and money so they can do what’s
important, give outstanding customer service to
our clients.
Give a detailed description of your influence
over the company and the industry.
This is my fourth franchised organization. I’m not a
newbie trying to figure out what makes a franchise
happy, mad, successful etc. I’ve placed hundreds if
not thousands of successful franchises in my years
of experience. A new brand to me is not a new
company who is trying to figure out the space. A
new brand to me is another brand of my successful
franchised portfolio which grows by the month. To
be with me is to be on the winning team. I win,
that’s what I do and I can prove it with my years of
success. Winning is a formula, and it normally starts
by putting the right people in place and adding
more value than anyone could possibly expect. Do
more for others than they could ever imagine, and
you’ll always win.
Describe the need for evolution of technology to
be prepared for times like that of a global
pandemic. How is Best Option Restoration
averting the impact that the pandemic has
caused?
BOR isn’t an economy driven business, so a
pandemic, a faulty stock market, an election, none
of these things affect a water pipe bursting in
someone’s house. These things are going to
happen, so BOR franchisees are always ready to go
to work and help others.
‘‘
‘‘
“All of our
competitors are on
my list. For their sake,
I hope they’re paying
close attention.”
17. How do you sustain in the current
unpredictable markets and hectic competition?
I thrive on winning, so my brain is always looking
for ways to add value to my franchisees, so they in
turn can exceed expectations to their clients. I don’t
lay back on my laurels and think that I can’t be
beat…anyone can be. There are two fundamental
ways of growing a business…marketing and
innovation. My franchisees are out marketing their
business on an everyday basis. I am constantly
looking for ways to innovate, disrupt or add on
additional revenue streams, so we always stay on
top.
Describe in detail about the work culture and
the values that drive the company.
My office is very relaxed. I don’t micromanage, I
hire the talent and let them do their job. We don’t
ask for vacation time, we find out who’s going and
for how long. We’re not children, we don’t need our
hands held. We all know what needs to get done on
a monthly basis to run a successful company and
we work when we need to. We play the rest of the
time. I believe in a family atmosphere. Does it bite
me in the butt sometimes? Of course, but my staff
will take a bullet for me and I will do the same.
What is your vision for the company? And what
would be the best roadmap for getting there?
We’re going to get big. BOR is really going to be a
major player in the game. We’re going to give those
ugly yellow trucks and disgusting avocado green
ones a run for their money. I’m coming after
everyone. They’re all my targets. They may say they
don’t know us now, but they won’t be saying that
very much longer. They’re all on my list. For their
sake, I hope they’re paying close attention. I’m
going to eat their lunch.
Some Satisfied Franchisees
“I never thought I would be able win in an industry
this competitive, but I win every day.” —Kyle C. BOR
of Cherry Creek
“Never having any experience with insurance
companies or really restoration, I’m making more
money than I thought was ever possible. I love Nick
and my BOR franchise.” -Mike M. BOR of Thornton
“I was nervous to leave my six-figure job for a startup
franchise. Nick and the management team at BOR are
truly phenomenal. Not a single regret and I’m making
more now than I ever have.” -Jason F. BOR of N.
Vegas
18.
19.
20. 18 | June 2021
Mike Hopkins Sr.
Sr. Chief Opera ng Officer
Paul Davis Restora on, Inc
21. www.thefranchiseuniverse.com 19
|
‘Shepherding People and Property Back to the Places and People They Love’
aul Davis Team Members Care About One
PAnother and Results, Making the Franchisor a
Top 10 Franchise to Open in 2021
Most everyone lives by a few guiding principles that
influence how they conduct their daily lives.
Parents, grandparents, coaches, mentors – virtually
anyone – set an example or said something that
struck a chord. In the case of Paul Woodall Davis,
two guiding principles were the bedrock for him
founding a company in the 1960s that became Paul
Davis Restoration, one of North America’s most
trusted brands in the insurance restoration
industry with 325 independently owned franchises
in the United States and Canada.
For more than 55 years, Paul Davis has restored
residential and commercial properties damaged by
fire, water, storms, mold and other disasters and
has offered cleaning services for biohazards such
as COVID-19. Paul Davis is a one-stop disaster
mitigation and restoration company. It is the
insurance industry’s restoration expert and
recognized as one of The Best Franchises to Open
in 2021.
“At Paul Davis, our vision is to ‘provide extraordinary
care while serving people in their time of need,’” said
Mike Hopkins, Sr. Chief Operating Officer with Paul
Davis. “This occurs 24 hours a day, seven days a week
and all year-round. It’s a responsibility and it is the
centerpiece of our company. Our inspirational founder
set us firmly on this course.”
Said Hopkins: “At Paul Davis, when homes and
businesses are damaged, we provide meaningful
action that shepherds people and property back to the
places and lives they love.”
Davis founded Paul W. Davis Contracting in 1966. It
was also during this time that insurance restoration
contracting was a “niche market.” Property
insurance adjusters were looking for ways to settle
claims and Davis saw this fragmented niche for
what it is today: a multi-billion-dollar, stand-alone
industry.
The company began franchising in 1970. That’s
when Davis began teaching and is credited with
building a system that benefited early franchisees
and carries forward even today. In 1997, the
company was acquired by FirstService Brands, the
leading North American brand in the category of
property services, which it delivers through its
extensive franchise networks.
As a result of its company-wide commitment to
excellence, Paul Davis has become the insurance
industry’s restoration expert and a trusted source
before, during or following an event. Paul Davis
offers multiple services through one point of
contact, including working with clients to streamline
the catastrophe response process, ensuring even
the largest of projects are addressed expeditiously,
thus minimizing business interruption. In addition,
pre-loss planning programs can be created with
Paul Davis teams to reduce loss frequency and
severity. Paul Davis specializes in work with
property management, REIT, multi-family,
hospitality, healthcare and manufacturing sectors
by partnering with insurance carriers.
“Our training and launch teams are the best in the
industry. Our state-of-the-art training facility is visited
by peers and the media. We have developed marketing
strategies and tactics that our franchisees implement
to increase brand awareness and market share,”
Hopkins said. “Through the hard work of our skilled
The 10 Best Franchises to Open in 2021
22. 20 | June 2021
franchisees, Paul Davis has the respect of the top
insurance providers. And because of our ‘best in class’
delivery, we have quality relationships with those
providers and that equates to more jobs for our
franchisees.”
As a result of the powerful systems and support, a
highly respected brand, and larger-than-industry-
average businesses, franchisees experience the
benefit of becoming a Paul Davis franchisee both
now, and when they decide it is time to sell. Paul
Davis offices are nearly four times the size of
competitors, allowing franchisees to handle any
need.
Hopkins has been involved with FirstService Brands
– parent company of Paul Davis – for almost 30
years in a number of roles including franchisee,
franchisor, business consultant and coach. As a
CertaPro Painters franchise owner, Hopkins’ office
became one of the top producing franchises during
his 14-year tenure. He was recruited to join the
team at Paul Davis in 2015.
“I’m very passionate about serving people in their time
of need and doing it alongside great people who
deliver best-in-class results. I have a strong belief in
respecting the individual, delivering what we promise,
having pride in what we do, and practicing continuous
improvement – the focus is always to be people
centered. I stand by a mantra: ‘What gets celebrated,
gets accelerated.’ With this, results matter and are
celebrated. When there is an issue, because of the
respect for one another, it gets discussed and solved. I
expect all team members to live the vision, mission
and values and to deliver on the brand promise and I
am to be held to those same Paul Davis standards.”
While Paul Davis was founded and still thrives
today based on old-fashioned values, it is an
industry pacesetter when it comes to using
technology to constantly evolve its business
practices, especially in the wake of the pandemic.
“Technology has moved forward quickly in our
industry for the purpose of better supporting our
carrier partners and affected customers,” Hopkins
said. “We are leaders in this space as we were moving
forward with adoption of tools that allowed us to
Our 55-year
heritage is one
of innovation,
resourcefulness,
empathy, and
outstanding
customer
service.
‘‘
‘‘
23. www.thefranchiseuniverse.com 21
|
communicate with those affected by a loss at their
business or home. The use of technology also allowed
us to have less physical contact with people in
businesses and homes, creating a safer project during
the pandemic while still remining personal.”
“Our offices fared well during the pandemic because
we are essential. Issues arising from broken pipes,
fires, storms, or mold continue to happen regardless
of world health issues. We also have teams uniquely
prepared to clean and treat businesses and homes
from COVID contamination because we are properly
trained and careful to do so with the utmost care. Our
teams deal with dangerous pathogens on a daily basis
and made only slight adjustments to safe chemicals
used in order to treat against the virus.”
And while some industries were hit hard by the
pandemic, Paul Davis proved a stalwart because of
both its business model and its people, Hopkins
said.
“Many people know that Paul Davis is recession
resistant and now they know that we are also
pandemic resistant,” Hopkins said. “We have
experienced growth in our number of offices like never
before. We also added 21 new franchise locations in
this year of pandemic and cutbacks. We are seeing
great success with our offices as we carefully qualify,
vet, then train, launch and support our franchisees to
become indispensable to their communities both in
the service they provide and also as the employer of
choice.”
The decades have only proven that there is a
formula for success at Paul Davis, one that was
instilled in 1966 and still carries the company
forward some 55 years later.
“Our team of great people delivers best-in-class
service,” Hopkins said. “This is because great people
know the score and want to serve on a winning team.
Our team cares about one another and results. The
culture Mr. Paul Davis instilled is alive and well today.
We never stop looking for ways to give back and
exceed expectations.”
About Paul Davis Restoration
For more than 55 years, Paul Davis Restoration, Inc. has restored residential and
commercial properties damaged by fire, water, mold, storms and disasters. Paul Davis
is a one-stop shop for disaster damage and restoration and has 325 independently
owned franchises in the United States and Canada. The professionals at Paul Davis are
certified in emergency restoration, reconstruction and remodeling. For more
information, visit the company website at www.pauldavis.com.
24. 22 | June 2021
The 10 Best Franchises to Open in 2021
Michael Miller
President and CEO
Brightway Insurance
David Miller
Executive Chairman
Brightway Insurance
25. www.thefranchiseuniverse.com 23
|
A Market Expert in Insurance Solutions
here are several ways to shop for insurance,
Tand most consumers would prefer to spend
their time doing something else. Understand-
ing coverages can be complicated and stressful,
and selecting the wrong coverage can leave con-
sumers devastated in the event of an uncovered
loss.
Insurance doesn’t have to be difficult or stressful,
though. Brightway Insurance is a national prop-
erty/casualty insurance distribution company that
sells through local insurance experts who leave no
stone unturned when advising their customers.
With access to more insurance companies,
Brightway Agents are able to build a package of
policies customized to meet every customer’s
unique needs. What’s more, customers need only
one telephone number to reach Brightway’s award-
winning Customer Service Center.
Michael Miller, Brightway President and CEO,
who co-founded the company with his brother,
David Miller, Executive Chairman, sheds some
light on the importance of selecting the right
insurance policy and how the company is helping
consumers choose the right package of policies,
through an interview conducted with The Franchise
Universe.
Following are highlights from the interview:
Give us a brief overview of Brightway Insurance,
and its journey since inception.
After running an independent insurance agency in
Jacksonville, Florida, for five years, my brother,
David, and I looked at what the insurance market
offered consumers and asked the question, “What
should be?” We determined that consumers would
benefit from having a local agent who could
provide expert counsel and choice from many
different insurance brands and products.
We also determined that Agents could sell more
policies if a dedicated Customer Service team
handled customer service needs, so we invented
the “You sell, we service” business model and
began franchising in 2008. Since then, the business
has evolved to provide holistic business support to
franchisees, and we have grown to more than 300
locations in 25 states in the U.S. supporting the
insurance needs of more than 300,000 customers
coast-to-coast.
As a business leader, what is your opinion on
the impact of the current pandemic on the
Insurance and franchise industry?
We are a recession-proof business, so while many
other businesses suffered during the pandemic, we
were able to grow and prosper. In fact, the average
pre-tax operating profit for the top 25% of
Brightway Agencies open for at least five years
grew by more than 25% in 2020, and these top 25%
26. 24 | June 2021
Brightway Agencies averaged over $1 million in
revenue in 2020.*
Insurance is an essential product that everyone
needs regardless of economic conditions. Like
many businesses, the pandemic certainly changed
the way we work. Many of us who previously
worked in the office every day are now working
remotely on a full-time or part-time basis.
Because of the technology we had in place when
the pandemic sent everyone to their homes, we
were able to quickly adapt and have the more than
900 people in our system working remotely in a
matter of four days. It was a remarkable feat, and
we’re so proud of the work of our people for
adapting quickly while continuing to serve our
Agents and customers.
As we grew more efficient and comfortable with
operating in a virtual environment, we saw new
ways and opportunities to connect. We moved our
Day of Discovery in-person event for franchise
candidates to a completely virtual experience,
transitioned training for new hires and new
franchisees to a virtual format and introduced new
franchise models and opportunities to start a
franchise from home.
Being flexible and open to new ways of doing
business helped us grow during the recession.
What is your opinion on the necessity for
businesses to align their offerings with newer
technological developments, especially when it
comes to Digital Transformation?
As more and more consumers come to rely on
technology to meet their everyday needs, it makes
sense that businesses adapt to provide not only
what customers already expect, but more
importantly that we work aggressively to lean
forward and get ahead of them so we can exceed
their expectations.
In 2020, we introduced a new powerful, easy-to-use
program that provides franchisees with a graphical
display of their business results and lets them filter
for specific information.
We also continue to provide our franchisees with
Predictive Index, a world-class candidate
assessment tool that we’ve benchmarked with the
best Producers in the Brightway system to help
franchisees select the best candidates for hire.
One of the technology advancements we’re
currently developing for our agents is a new online
intake form to make quoting and selling policies
easier.
David and I built our company around our vision
for what should be, and because of the successful
model along with a great team and fantastic
business partners in our franchisees, we’ve built a
company that far exceeds the expectations we had
in 2008 when we started.
Please list the popular services that make your
company standout from the competition.
For consumers, we offer more choice of insurance
Brightway provides
everything you need
to grow your Agency
as fast as possible,
including award-
winning a er-the-
sale service.
27. www.thefranchiseuniverse.com 25
|
brands than most independent agencies and
expert counsel from local agents supported by a
national brand.
Brightway franchisees sell Home, Flood, Condo,
Renters, Personal Articles, Auto, Umbrella,
Motorcycle, Boat, RV, Life and Business insurance.
For franchisees, we provide a holistic business
platform that empowers them to build a successful
business regardless of whether they have
insurance experience. We have a team of more
than 400 professionals dedicated to providing
expertise and support in areas including Customer
Service, Accounting, Marketing, Distribution,
Business Analytics, Technology, Carrier
Appointments, Licensing, Training, Hiring and
Retaining personnel. Our signature after-the-sale
service empowers franchisees to focus on their
customers and growing their business and their
sales teams.
Another important part of our model and a chief
differentiator of Brightway as a franchise
opportunity is our franchisees’ ability to earn
residual income as policies renew year after year.
Very simply, a Brightway franchisee earns
insurance commission every single time a policy
renews.
How do you turn Insurance solutions into a
franchise with Brightway’s easier, faster, and
more cost-effective services?
We understand how to operate a successful
insurance agency and have built a model to
support people who want to leverage this to build
their own Brightway enterprise. We use our size to
get the best price for products for our franchisees,
such as office equipment and technology, and pass
that savings on to our franchisees. Unlike a lot of
franchise companies, we don’t profit off the
materials our franchisees need to run their
business.
As a matter of fact, we operate using a Win, Win,
3
Win (Win ) mandate, meaning everything we do
must be a win for our franchisees, a win for our
customers and a win for the company. Brightway's
success is defined in only one way: By the success
of our partners.
As an established leader, what would be your
advice to the budding entrepreneurs aspiring to
venture into Insurance Industry?
Insurance is a recession-proof business, and the
best part is you earn residual income when a policy
renews. We work hard to maintain industry leading
retention rates because everyone in the business
benefits when our customers renew their policies.
So, if you have a knack for sales, whether it be in
insurance or another industry, Brightway provides
the support of a national brand to help you achieve
success as a Brightway franchise owner. And we
are an aligned business partner; we only grow
when our franchisees grow.
How do you envision on sustaining your
company’s competency in a cutthroat and
volatile world of business? Where do you see
your company in the next five years?
We focus on building the best system possible for
our franchisees because when they are successful,
we’re successful.
We’re working to leverage technology to the fullest
to offer a better customer experience, providing
customers with service when, where and how they
want it. We’re also working to provide a better sales
experience for our Agents. Our goal is to help them
sell, so we focus on systems and processes that will
help them do that more easily and with more
efficiency.
As a family owned business, we aim to help
everyone associated with the business reach their
potential.
*This representation is based on performance during
the 2019 and 2020 calendar years, and can be found
in Table 3 of Item 19 of Brightway Insurance Inc.’s
Franchise Disclosure Document issued April 20, 2021,
which includes 2020 results for the 56 franchisees
open and operating for at least five years as of
December 31, 2020. The average Pre-Tax Operating
Profit for the Top 25% Brightway Locations increased
from $425,577 in 2019 to $535,027 in 2020. Of the 14
Top 25% Brightway Locations presented in Table 3, 6
(42%) exceeded the Top 25% Average Pre-Tax
Operating Profit. Your individual results may differ.
There is no assurance that you will earn as much.
28.
29.
30. 28 | June 2021
Making TANGIBLE
Difference In The
BUSINESS WORLD Through
FRANCHISING
Everyone may not make a successful mark by
establishing their own business with
transforming their own unique idea into
reality. But franchising is one such business that
provides business opportunities to everyone; it
provides at least something for everyone. For hard-
working, globally-minded entrepreneurs,
franchising business is the most advantageous
business opportunity. It provides business
opportunities to franchisors as well as franchisees
at national as well as international levels in a huge
variety of sectors. Franchisors can expand their
business by delegating their business to those
franchisees who are interested in their business
ideas. Franchisees can invest in the business of
their choice of franchisors and can avail themselves
of the opportunity to own a business. Franchisors
can accelerate their business by delegating their
brand value to franchisees who wish to invest in
their business.
Having most creative idea comes under the
intellectual property of a person. Transforming that
idea into reality and successful business
demonstrates the innovative ability in the business
leader. Growth is one of the most important
business goals of any organization. Many
organizations would like to adopt the franchising
concept with the intention of business expansion. A
franchise should be able to create its brand by
delivering an excellent experience of its services to
clients. After being established as a brand then
naturally more franchisees can be attracted to the
business model of the franchise.
A franchise can give franchisees authorized access
to its business model, processes, brand, intellectual
property, and rights. With the availability of rights
and authorized access, franchisees can function
under the authorized brands and expand the
business of the parent franchising company. As
intellectual property of a person has its own brand
value, franchisees, who are ready to invest and
abide by the norms of franchisors, can have access
to this brand value.
As they say great fruit comes from a great tree,
similarly, franchisees can benefit themselves by
choosing a franchisor that offers truly something of
significance to the world. Parent organizations can
expand their business by delegating their brand
and rights to multiple franchisees. Franchisees in
return can accept rules and regulations of the
franchise and pay certain fees to avail the
authorized access of business of the franchise.
Agreeing on win-win terms can be beneficial for the
franchisor and all franchisees.
For a franchisor, the extension of its brand or
business model is more of a growth strategy than
just expansion. This creation of a franchise system
is advantageous to the franchisor as it increases its
reputation and reduces the franchisor’s capital
investment and liability risk. The franchising system
offers a win-win platform for both franchisors as
well as its franchisees.
Science is organized knowledge and business
wisdom means having organized business along
31. www.thefranchiseuniverse.com 29
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with the strategic as well as a contingency plan. The
more organized is the franchise system more it will
be capable of attracting more franchisees to its
business model. With mutual trust and
collaboration, franchising can be a medium of
success for both franchisees and franchisors. The
mutual benefit of both can happen if the quality of
services remains intact and thereby it will help
more in enhancing the brand value of the
franchisor.
With a franchising system, franchisors can expand
their business rapidly across multiple countries
using the resources and capital of their franchisees
while minimizing their own risk. Having the
strategic as well as a contingency plan in its place
allows franchising businesses to thrive even in the
most challenging times as well. And it is mutually
beneficial to franchisors as well as all the
associated franchisees.
Entrepreneurship may not be everyone’s cup of tea
but franchising certainly can be availed by anyone
and one can derive maximum benefit from
franchising business. For those who want to be
entrepreneurs starting their own company can be
difficult. In that case, instead of an independent
business start-up, many aspiring entrepreneurs can
make a choice of a successful brand by accepting
franchising organizations and can increase their
chances of success. They can also have a sense of
ownership and support for an already successful
brand. There are different categories of franchises.
Aspiring entrepreneurs get the ready-made
business formula to start their business from the
franchise. It is okay to play a second-
fiddle to someone who has the
greatest potential in their business
idea. It requires franchisees to
have humility in them to play
under the franchisors who
have more proven credibility.
Successful franchisors can
offer training and support
to train franchisees in
running the business
model successfully. With
this training and
support, they can create
capable leaders who can successfully run the
business model anywhere in the world they would
like. Franchise systems should be capable of
offering best-in-class training, one-on-one
customized support, and helping hand to
franchisees in all phases of their business. A
franchise should guide all franchisees step by step
in helping them become a happy and successful
franchise partner.
Aspiring entrepreneurs can choose the field of their
likes and accept franchising from a renowned
brand. Therefore, this franchising concept can also
be beneficial for many youths of the world.
Through the franchising concept, a franchisor can
build a global presence in less time and can
establish the status of the global brand by creating
a network of franchisees worldwide. The ongoing
support of franchisors at every stage of business
can lead franchisees to gain a high return on
investment with low-cost investment.
The franchising industry offers great opportunities
for success to both franchisors and franchisees all
over the world. Successful leaders are not just
leaders in themselves but they also like to create
more potential leaders. The franchisors with such a
spirit can make a tangible difference in the
business world by benefitting many franchisees
and all the clients from all over the world.
Franchising World
32. 30 | June 2021
Robert M. Bruski
CEO and Co-Founder
Ctrl V – Virtual Reality Arcade
33. www.thefranchiseuniverse.com 31
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Bringing a Futuristic Virtual Reality Dreamscape
We all have witnessed the wonders that
Virtual Reality technology has brought in
our life. It allows you to transport into a
variety of new worlds and mirror your movements
perfectly into an alternate reality. Not only this, but
it also offers an amazing platform for virtual
training, meetings, education, therapy,
entertainment, and more. In terms of gaming, the
immenseness that VR provides offers a level that
hasn’t been seen until now. It offers a new way to
play together with your family and friends.
Ctrl V sees itself at the forefront of this paradigm
shift - being the world’s first virtual reality arcade.
Ctrl V’s large selection of games and experiences
ensures it has something for everyone. It is the
ideal venue to host your next birthday party, team
building event, corporate event, or just a simple
night out with your friends.
The Franchise Universe caught up with Robert
Bruski, CEO and Co-Founder of Ctrl V to unveil the
idea behind the approach that helped to drive the
organization.
Below are the highlights of the interview:
Give us a brief overview of Ctrl V Inc., and its
journey since inception.
Ctrl V is a virtual reality arcade. Boom! What is that
you may ask? Well, it is exactly what it sounds like;
an arcade specializing in immersive entertainment.
Customers of all kinds visit one of our locations,
pay by the hour, and enjoy an “all-you-can-eat”
buffet of virtual reality content, or as we like to say,
“happiness in the form of virtual reality.” Opening
its doors in 2016, Ctrl V was the first virtual reality
arcade of its kind in North America. Not only that,
but at the time of writing this, it is the largest VR
franchise in the world with locations all over the
place and many more coming. Ctrl V’s journey
dates all the way back to 2016.
In early 2016 at CES in Las Vegas, the virtual reality
industry had just announced that VR had reached
the state of consumer viability and was going to be
released in May of that year. A trio of
entrepreneurs knew that this was going to be the
next generation of location-based entertainment.
And so, they began on a journey that was going to
be a rollercoaster ride over the next 5 years.
Being a consumer-focused product, there wasn’t
really any large manufacturer that was interested in
the applications of VR for commercial use. The
team behind Ctrl V saw an opportunity and did
what any entrepreneur does – got to work. After
having procured an excessive amount of consumer
research and product testing it was time to see if
they could get the most important part of the mix –
the virtual reality hardware and software. After
facing a lot of double and ridicule from the
industry, eventually one of the large manufacturers
was gracious enough to provide commercial
licenses for 16 HMDs. Over the course of 2 months
the team secured real estate, equipment, built out
the pilot facility, and began marketing with hopes
that this enormous risk would pan out as research.
One of the first customers that Ctrl V had served,
arrived in Waterloo and started inquiring about
franchising the concept. Though the team knew a
little bit about franchising, it definitely wasn’t their
The 10 Best Franchises to Open in 2021
34. 32 | June 2021
forte. But it was evident that franchising could be
an efficient way to achieve a goal of bringing
immersive entertainment to the masses, and that it
could provide an opportunity for other enthusiasts
to become entrepreneurs. So, as most
entrepreneurs would do – they got to work.
Setting up a franchise system was no easy task. Not
only were there policies and procedures to create,
but the brand needed to be developed, training
systems created, support networks deployed, and a
variety of other nuances to franchising that a lot of
emerging franchisors don’t know or overlook were
impeding. But luckily, this first franchise was a
perfect fit for the team and culture and was patient
enough to endure throughout the growing pains. In
October 2016 agreements were signed and the first
franchised Ctrl V location opened in Guelph,
Ontario in March of 2017.
Since then, Ctrl V has grown across a number of
provinces in Canada, as well as states in the USA,
and even an international location in Costa Rica.
Ctrl V’s culture is one of community involvement,
fun, and entrepreneurship. Being on the cusp of a
break-out technology, it is the responsibility of the
entire team to bring to life what is dreamt of,
through virtual reality. When reality isn’t enough…
Ctrl V is contributing to making the impossible,
possible.
Describe your VR services/solutions that make
Ctrl V Inc. standout from the competition
We offer the highest number of VR stations
•
possible to ensure our customers can
experience VR together.
We offer access to premium VR technology and
•
content at the most affordable prices on the
planet.
Our VR specialists are experts in all of the
•
content available and pride themselves in
providing unparalleled customer service.
Our customers control their experience, at their
•
own pace. We allow customers to switch in and
out of any content throughout their session,
entirely at their discretion.
We offer the largest VR stations dedicated to a
•
single customer, minimizing intrusions from the
real world as much as possible.
We maximize the value to our customers by
•
ensuring the sessions begin and end on
schedule with the fewest interruptions possible.
We fully sanitize all hardware between every
•
session ensuring our customers have access to
the freshest VR equipment available.
All content in our library is thoroughly tested
•
and vetted to ensure we provide our customers
with the highest quality content.
All content in our library is legally licensed
•
directly from the content developer, which helps
support and build the VR community.
Our content library is continuously growing and
•
offers a diverse range of experiences, ensuring
everyone will find the perfect escape.
If there is an
opportunity, we
will take it.
‘
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‘
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What is your opinion on the necessity for
businesses to align their offerings with newer
technological developments?
It is very important for all businesses to be aware
of, and familiar with new technology of course. As
the world progresses and technology drives
forward, it is only prudent to, at the very least, be
aware of new technology and how it is shaping the
world around us. If for no other reason, at least an
individual or business grows in awareness and
knowledge.
However, for a business to specifically align itself
with newer technological developments simply
because it is expected or is status quo, is not very
prudent at all. It is really dependent on the
business. For Ctrl V, for example, technological
advancement is critical. As we aim to bring
immersive technology to the masses, we expect
that the definition of “immersive technology” will
change going forward. And so, we must be
malleable enough to grow alongside it. But we
must also be prudent enough to understand that
all technological advancement isn’t good, isn’t
complete, or isn’t in the right direction.
How are your comprehensive VR solutions
helping in advancing businesses?
There are so many applications for VR but, alas,
similar to other technologies, virtual reality requires
quite a substantial nudge from the general public
to encourage adoption. And this is what Ctrl V aims
to do.
From a hardware standpoint, not only do we offer
top of the line equipment to our customers, but we
are also open to collaboration with other
businesses. Connecting with the Autisms Society to
provide low sensory experiences for people with
autism, engaging with first responders to provide a
place to train and also recover from PTSD, are
amongst some of the opportunities that we provide
to help advance other businesses.
From a standpoint of software, with the massive
throughput of customers that Ctrl V has, we have
become an excellent testing ground for new
businesses to trial software, engage in testing, and
even pilot experiences.
The team at Ctrl V does whatever we can to
contribute to the great VR industry as a whole.
Anything from consulting on arcade deployments,
to the development of content to streamline
customer integration, is something we’ve been
involved in. Contributing to the VR community as
well as the franchising community has always been
something that the team has been passionate
about.
How do you envision on sustaining your
company’s competency in today’s digitally
disruptive world of business? Where do you see
your company in the next five years?
One of the things that I’m the proudest of within
the Ctrl V ecosystem is our team. This goes beyond
our corporate team and extends to our valuable
franchise partners. Everyone treats Ctrl V as more
than just a place to go to work. Everyone is an
owner or thinks like an owner. They are passionate
about the brand, the industry, the customers, and
the business. As a result, everyone is always
involved in every aspect of the industry. We are
innovating together. We are learning about the
industry together. We are coming up with new
ideas and keeping the business disruptive together.
Great people are all we need to stay competent in
the digitally disruptive world of business. This
naturally leads to the vision for Ctrl V for the next
five years.
36.
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38. 36 | June 2021
Perspire
Sauna Studio
Transforming Health and Wellness
with Inside-out Approach
Lee Braun
CEO and Co-Founder
Perspire Sauna Studio
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Aunique blend of modern science,
technology, and ancient healing practices,
Perspire Sauna Studio was formed with a
strong purpose to Ignite the Wellness Within™.
Perspire is the premier infrared sauna franchise
that combines the centuries-old practice of heat
therapy with science of infrared technology and
color light therapy. It offers fully customizable 40-
minute infrared sauna sessions combined with
built-in color light and high intensity red light
therapy.
With an intent to make infrared wellness accessible,
Perspire is expanding rapidly, opening locations in
communities and cities throughout the country.
One of the inceptive minds behind Perspire Sauna
Studio is its CEO, Lee Braun.
Being Part of People’s Health and Wellness
Journey
We started back in 2010 with neither myself nor my
business partner Ken Arsenian ever having owned
a business much less having experience in spas and
the wellness industry. I was 24 at the time and
wanted to start something of my own after a few
years in construction management. This was an
incredible opportunity for me to get involved with
considering I had wanted to be a physiology major
in college because the body fascinated me, but
fundamentally could not comprehend Chemistry.
Relocating from Michigan to California and taking
over a brand new sauna business only recently
started by Ken and his prior partner may have
seemed like a crazy idea at the time; but I felt up for
the challenge and trust me, there were many in the
beginning.
The main one being - nobody had ever heard of an
infrared sauna, or why they should use one. The
other one being the current name at the time,
Suitesweat because of the private sauna rooms.
Some people thought we were a candy and bakery
while others just did not understand the concept
we were promoting. When we changed the name to
Perspire Sauna Studio, it immediately resonated
with people and helped our communities
understand what we were about. Over time, we
have worked to finetune our message and
marketing and now with the wellness boom of the
past 3-4 years, we are growing and expanding
across the USA.
Now more than ever, people are craving internal
wellness - both mind and body. Last year when
people were being bombarded with change,
disease and societal unrest, they turned to Perspire
for help, even when it was scary at times to leave
the house. Perspire took great pride in knowing
that this was many people’s safe place.
The 10 Best Franchises to Open in 2021
40. 38 | June 2021
Perspire just celebrated its 11-year anniversary
from their first Perspire Sauna Studio opening in
Costa Mesa, CA studio in 2010. Even with the initial
4-5 years of struggling through the tough years, we
were able to keep going because deep down we
knew two truths about this experience; this is for
everyone, and this can be everywhere. The
continued compliments and positive feedback from
members, citing their improved health and general
well-being reaffirmed our belief in the power of the
business.
Looking back to the beginning when we were
excited to hit our initial goals of 25 people visiting
Perspire and now, we are getting ready to celebrate
our 1,000,000th visitor sometime this summer. To
be part of our members wellness journey inspires
our team on a continual basis.
Prioritizing Mental and Physical Well-being
The pandemic’s effect on the world has been
devastating, but if there is any silver lining it’s that
more and more people are prioritizing their mental
and physical well-being. There has been an
incredible jump in demand for wellness services
like infrared sauna use since Perspire re-opened
post lock-down back in May 2020. Wellness was
already a booming sector, but its growth has clearly
been propelled by the pandemic. More than ever,
people of different backgrounds and geographic
locations are trying out different wellness services
in order to feel better. Perspire is thrilled to see
more people becoming conscious of their own
health and wellbeing and now actively seeking to
manage and improve it.
Making Sense from a Franchise Standpoint
Perspire has used infrared sauna and light
technology as the cornerstone of its business since
2010. The business model is intentionally simple in
its daily operations and has never tried to be
everything to everybody. Perspire is mindful of how
and when to add new services and the focus is on
how these new services or new technology will fit in
with the infrared sauna experience for members.
With that in mind, in 2020, Perspire negotiated with
their manufacturer for a more exclusive and
custom infrared sauna model and made specific
improvements including adding in a high intensity
red light bar in the ceiling to further enhance the
wellness benefits of the experience.
Making IR Wellness Accessible and Scalable
Perspire is very excited to be leading the way in
making IR wellness accessible in communities all
over the country with 16 locations now open and
10 more opening by the end of the calendar year in
8 different states.
Operationally, Perspire is always keeping the health
and safety of its members and teams a top priority.
Our purpose is to Ignite the
Wellness Within™.
Through elevated infrared
sauna experiences, we help
every member leave feeling
better than when they
arrived.
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From the beginning, the layout and system were
designed to provide a modicum of privacy to all the
members, which turned out to be an asset in 2020
when the requirement for social distancing became
the norm in the business world.
Finding Most Creative and Efficient Ways to
Overcome Obstacles
The team behind Perspire is a group of people very
passionate about IR, each with their own personal
transformational story which fuels them in finding
the most creative and efficient ways to overcome
obstacles. It is important to always be willing to
listen, adapt, solve and pivot when necessary and
the entire Perspire team models that on every level.
Transforming People’s Health from the Inside-
out
Perspire Sauna Studio’s services are for everybody.
It works on a foundational level to transform
people’s health from the inside out. The main
scientifically researched benefits include as follows:
Ÿ Detoxing the Body
Ÿ Relaxing the mind
Ÿ Burning Calories
Ÿ Easing Pain
Ÿ Enhancing Immune System
Ÿ Clearing and Improving Skin
Ÿ Improving Sleep
People Leave Feeling Better than They Arrived
Perspire has intentionally chosen to grow slowly
and organically and will continue to be mindful of
such as it enters this new chapter of its brand
evolution. Integrity is one of its core values and will
forever be one of guiding principles, leading with
morality, honesty, compassion and authenticity
from Lee on through to every studio team member.
Perspire is always putting people over profit and
ensuring that everyone—whether that be an
internal team member, a vendor, its franchisees
and members—leave feeling better than when they
arrived. That’s the key vision and mission of
Perspire and its North Star.
Learn more by visiting
www.perspiresaunastudio.com
43. www.thefranchiseuniverse.com 41
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Changing Lives Through
Franchising
I
f you were to ask different PropertyGuys.com
franchise owners how being a franchisee has
impacted their lives, there would be a
deafening tone of positivity. Becoming a franchise
owner is about more than owning a business, it’s
about joining a community of like-minded
individuals that all have similar goals in common:
helping people navigate the difficult real-estate
market and helping to keep their hard-earned cash
in their pockets. Whether the franchise is in Canada
or is one of the company’s new international
locations in South Africa and Texas, franchisees
rejoice at the flexibility and the collaborative effort
that PropertyGuys.com offers.
Kawartha Lakes, ON franchisee, Kaitlyn Smith,
affirms her love for the business in explaining that
at one point, she used to say, “I have to get to
work,” but now cheerfully exclaims, “I want to get to
work!” Smith goes on to explain that she loves the
flexibility that being a franchise owner affords her
when she states, “I build my business around the
perimeter of my family, not my family around the
edges of my business.” The heart and soul of
PropertyGuys.com is the franchisee, and in turn,
the work-life balance of the franchisee is of utmost
importance. A happy franchisee inevitably leads to
excellent customer service, and in turn, creates
happy buyers and sellers.
Each franchisee would agree that one of the best
parts about joining the PropertyGuys.com team is
that they are able to make a positive impact in their
own local neighborhoods. At the end of the day, it
is all about the homeowner, and franchisees take
great pride in the connections that they create with
each and every person that approaches them for
an alternative to traditional real estate.
Most franchisees end up coming from different
backgrounds in the corporate world. Some are
teachers, some are entrepreneurs, but Rick Davies’
training wasn’t done in dress shoes and jeans, but
instead, in combat boots and fatigues. Featured in
Franchise Canada magazine’s January/February
2019 Trends issue, Davies explains how his history
as a veteran in the Armed Forces helped him
become a successful PropertyGuys.com franchisee.
Davies explains that “you have to be flexible in the
military and as an entrepreneur.”
While most people operate within a standard nine-
to-five business day, PropertyGuys.com franchisees
understand that not every homeowner is on the
same schedule. The franchisee’s flexibility is not
only key to their work-life balance but is also key in
helping out private sellers when it’s convenient for
them. This kind of work ethic is found in all
franchisees.
Expert's Insights
44. 42 | June 2021
For instance, Red Deer and Central Alberta
franchisee, David Hicks, states that his day begins
before sunrise. Starting the day in reflection, he
then heads to the gym. There isn’t much time of the
day not spent thinking about how to better engage
people with his franchise. Hicks reflects that his
days are rarely ever the same and are anything but
dull. With an extensive background in gas and oil,
Hicks spent a lot of his earlier years away from
home.
This pushed Hicks toward ownership of his own
business. He enthuses that he now gets to be,
“home every night [and gets to] work from home a
lot.”
Hicks is prideful in his accomplishments during his
time as a franchisee with PropertyGuys.com,
elaborating on three major aspects about what
drives him to do a great job for the homeowners in
his area. The first of those being that he is aware
that he is offering a service that is genuinely good
for people. Alberta is an incredibly competitive
market, and with every private seller that Hicks and
his team aide, there are thousands of dollars in
commission being saved for homeowners in their
communities every single day.
Secondly, Hicks loves that he and his team are on
the leading edge of the industry. As the world is
constantly in motion, so is the real estate market,
and Hicks realized incredibly quickly how the
PropertyGuys.com model aligned with the market,
and more importantly, homeowners’ expectations
and desire to sell their properties on their own
terms.
Finally, the combination of his passion for
photography and real estate is a bonus. When he is
not listing houses, Hicks can be found shooting
photos of the Alberta wildlife and scenery. As an
avid hiker, he loves the flexibility that being a
franchise owner offers him; especially when he gets
called to do photoshoots for incredible houses. He
recounts the time that he was called upon to do a
listing for a house on the summit of a mountain.
His office can change by the day, something an
adventurer like Hicks adores.
Needless to say, becoming a PropertyGuys.com
franchisee is one of the most rewarding
endeavours that one can experience. With the
combination of having a flexible schedule and the
knowledge that you are genuinely helping people
save their hard-earned cash, what is there not to
love? Smith, Davies, and Hicks are only a few
examples of those that have happily jumped in with
both feet, and with new franchises popping up
monthly, the PropertyGuys.com family is only
getting larger.
About the Author
Ken LeBlanc is a Canadian entrepreneur,
franchisor, and real estate analyst born in Moncton,
New Brunswick. In 1998 LeBlanc co-founded
PropertyGuys.com. As President and CEO, LeBlanc
has overseen the company's growth from a single
Moncton location to an organization with over 120
franchises serving over 600 communities across
Canada and the USA.
45.
46. 44 | June 2021
Storage
Authority LLC
Making Self-Storage Easy for People
he storage industry is one of the fastest
Tgrowing business practices in the US, tallying
$39 billion market annually. If one is looking
for to break into this growing business niche, a
franchise can be a great option to start with.
Committed to Quality, Storage Authority LLC, is
the only nationally recognized franchising opportu-
nity for self-storage in the United States. It provides
a self-storage facility, merging good old fashion
services with the best technology to provide 100%
satisfaction guarantee and the reassurance to its
clients.
The company strives to make its franchise owners’
experience as seamless and easy as possible. It has
created a "turn-key" business model to provide the
high end "Ritz customer service" for very happy
customers to help franchise owners successfully
harness the potential of owning SELF STORAGE.
The Franchise Universe caught up with Marc
Goodin, the CEO of Storage Authority, to shed light
on the company’s franchise model, values, and its
commitment to support emerging business
leaders.
Below are the highlights of the interview:
What led to the inception of Storage Authority
LLC?
I was contacted by Scott House, a hotel franchise
expert, who wanted one on one assistance to build
his first self-storage. He had read all the books and
taken several classes but understood it take more
than that to build a multimillion dollar business. I
had retired 15 years early and done five years of
fishing and was ready to get back to work so I
agreed to help him. After a couple of weeks he said
self-storage would be a great franchise business for
self-storage owners given all the experience it takes
to develop and operate a self-storage. And soon
after we co-founded Storage Authority, the only
self-storage franchise in the US, things moved
along swiftly and Storage Authority quickly became
full time for both of us. But, since Scott did not own
a self-storage he could not afford to work for free
so he gave up his ownership and became a
franchisee instead. His 80,000 square feet facility
Storage Authority Mulberry, FL has been opened
for 2 years and is for sale for $14,100,000 and he is
expected to close soon for a several million dollar
profit. A true success story!
Give a brief overview of your background and
your role at Storage Authority LLC.
I am a civil engineer by trade and owned a civil
engineering company in CT. I designed residential
and commercial developments including many self-
storages for others. After noticing the self-storage
developers were the only developers not going
back to work after our meetings I designed, and
built 2 self-storages in 2007 & 2009 that I still own
and manage. More recently I built my first
international facility in Canada.
The 10 Best Franchises to Open in 2021
48. 46 | June 2021
As the CEO and as a team we are constantly
reviewing and improving our 3 major platforms
consisting of 1) Development, 2) Operations and 3)
Sales & Marketing. I enjoy finding innovating ways
of improving all three platforms to help our
franchisee make oversized profits. I love new
development and of course have years of expertise
and learning from the trenches so I spend a good
deal of time helping new franchisee during the
development phase. Franchisees owners are our
number one priority so my personal cell phone is
available to every franchise owner.
Describe the company and its Self-Storage
business model which address all the needs of
your customers.
Storage Authority helps busy professionals make
an extra 6 figure self-storage profit and retirement
nest egg, while they continue your career.
Specifically we:
1) Make self-storage MUCH, MUCH easier and
reduce the risks for our franchisees.
2) Help our Franchisees obtain oversized profits
and other benefits most people would never reach
on their own.
3) Help our franchisees to have a lifestyle and
growth business that allows them to retire early if
they choose to.
We do this by providing a personalized Road Map
for each franchise owner using our 3 Tier Platform
consisting various systems, Dynamic Ease Manuals
and one on one guidance for each platform. They
include:
New Development: The Storage Authority
•
Dynamic Ease Development Platform includes
planning, finding land, feasibility review, design,
obtain approvals and build or buy your self-
storage.
Operations: The Storage Authority Dynamic
•
Ease Operational Platform consist of a very
efficient high tech & high touch manager,
website & kiosk driven self-storage facility.
Sales, Marketing and Customer Service: The
•
Storage Authority Dynamic Ease Sales and
Marketing platform insures a premium Storage
Authority Brand for extra profits most owners
could never make on their own.
Describe in detail about the work culture and
the values that drive your Value-Added Services.
We provide a manager driven system where the
manager is the highest common denominator,
unlike the REITS who’s managers are the least
common denominator. This provides for
exceptional efficiencies and more rentals at higher
rates. Managers and owner are not only provided
operational training but also customer service,
49. www.thefranchiseuniverse.com 47
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sales and marketing training to run a premier
facility. To meet the demands of different customer
types we incorporate both high touch and high tech
to reach and connect with clients based upon their
wants, needs and preferences.
As a well-known company in the Self-Storage
Development, what advance technologies are
you leveraging to make your solutions more
productive and approachable?
We start by sharing several methods on how to find
land offline. We find over 50 percent of our land or
facility purchases offline. We use several apps from
google nearby, google maps, and others to look at a
property and the surrounding areas and the
competition. There are multiple apps to review the
size and rates of the competition and to determine
the population.
Once a facility is open we use a variety of high tech
and high touch options to provide our customers
with over the top service. These includes simple
thing like automatic payment options, online
rentals, kiosk rentals to more complicated CRM
programs and systems.
Taking into consideration, the current
pandemic, and its impact on global economies,
how are you driving Storage Authority to
sustain operations and ensuring safety of your
associates and employees at the same time?
Self-storage is having fantastic year and has not
seen any negative effects due to Covid. In fact more
people than ever are using self-storage. And
occupancies and rates are at all-time highs. As an
essential business we did not have to shut down
and have been open full time. We continue to use
contactless rentals and payments via our Kiosk,
online website rentals and of course over the
phone.
What are your company’s future aspirations?
What strategies are you undertaking to achieve
those goals?
Our goal is to continue to ensure Storage Authority
is a premium brand that provides our franchisees
industry leading profits now and in the future. Part
of that means we will need always be learning and
adopting new and innovative business practices.
While no business is passive or easy we strive to
simplify and use technology where every possible.
As an established business leader, what would
be your advice to the budding franchise leaders
aspiring to venture into the franchise industry?
While owning a franchise does provide a huge head
start and ongoing assistance, owning any business
is not simple. Make sure you fully understand the
work and are willing to make a commitment
required to owning your own business.
For more information on the Storage Authority
opportunity:
storageauthorityfranchise.com/opportunity1/
Storage Authority
helps busy
professionals build a
six figure income
while they continue
their careers.
“
“
50. 48 | June 2021
Sco Hislop
President and Owner
Transworld Business Advisors
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Bringing Buyers and Sellers Together
The process of business acquisition, selling,
and valuing can be a daunting task for
entrepreneurs and small business owners
who are appearing to buy, or sell a business. Such
processes require many aspects to look after such
as assets, growth, consumer demands and future
potential of business in the market and can only be
done by professionals who have deep insights of
the market. With a mission to assist business
leaders in business transition process, whether it is
buying a business/franchise or selling it,
Transworld Business Advisors is providing end to
end assistance and the professional services that
successfully bring buyers and seller together.
Due to its expertise in the market, Transworld
Business Advisors is known to be the world leader
in the marketing and sales of businesses, mergers
and acquisitions, and franchises. Its state-of-the-art
training facility has helped thousands of
entrepreneurs achieve their dream of business
ownership.
The Franchise Universe caught up with Scott
Hislop, the President and Owner of Transworld
Business Advisors of Minnesota, to shed light on
insights of complex process of business transition
and how the company’s professional advisors are
helping clients to exceed in it.
Below are the highlights of the interview:
Give us a brief overview of your position at
Transworld Business Advisors, and your journey
since inception.
As President and Owner of Transworld Business
Advisors of Minnesota, I assist business and
franchise owners to confidentially market and sell
their businesses. I bring 30 years of
Owner/Operator experience to my role, giving me a
unique perspective for business brokerage. As a
6th Generation Farmer, I understand the effort,
sacrifice, and dedication that goes into running a
successful business. I’m passionate about helping
other business owners accomplish their goals.
Those looking to buy or sell a business come to me
for my knowledge of financial information, how
businesses operate, and what makes them
successful. Every member of our team shares my
passion for assisting entrepreneurs accomplish
their goals and dreams by selling or a buying a
business.
As a business leader, what is your opinion on
the impact of the current pandemic on the Real
Estate Industry and the Mergers & Acquisitions
in general?
We have seen an increase in activity, but the
reasons for urgency on both the buy side and sell
side are different than they were pre-Covid. For
example, we are seeing a few distressed industry
segments i.e.: (Hospitality Industry, Convention
Industry) that warrants a discounted rate. We are
seeing many industry segments who have done
very well though the pandemic and are wanting to
sell because they cannot find enough employees to
run the business. On the Buy Side there are many
companies wanting to acquire another segment for
their business to make their company more
pandemic proof. Many individuals who work in
Corporate America are afraid of getting laid off and
are tired of answering to a board of directors are
looking to buy a business of their own.
What is your opinion on the necessity for
businesses to align their offerings with newer
technological developments, especially when it
comes to Franchise Sales?
I think business owners should always have a pulse
on new technological developments for their
industry segment. This can be too time consuming
and expensive if you are always the Innovator and
Early Adopter though and if you wait too long and
are consistently the Laggards you stand the risk of
being too uncompetitive and you will not be able to
stay in business. My observation is the business
The 10 Best Franchises to Open in 2021
52. 50 | June 2021
owners who are on the front end of the early
majority are the most successful.
Please list your strategies and services that
make you and your franchise standout from the
competition.
Therefore, I decided to get into this business as I
was frustrated with the competitions lack of these
items when I was trying to find a business to
purchase:
Ÿ Consistency and Uniformity among all company
listings
Ÿ Professionalism
Ÿ Creativity
Ÿ Tenacity
Ÿ Team Approach as opposed to each agent
working in their own silo
Ÿ Using Automation and Technology to provide a
better experience for the Buyer and Seller
What are your views on technological
companies for valuations, mergers, and
acquisitions to deliver the returns for investors?
We need to adapt and use new technology
whenever it is appropriate, but this is still a
We focus on three
core concepts:
business brokerage,
franchise
consulting and
franchise
development.
‘‘ ‘
‘
53. www.thefranchiseuniverse.com 51
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relationship business and there are so many
different nuances between every business that I
don’t see the M & A Industry being able use a Zillow
Like Platform very effectively.
In what ways do you or Transworld Business
Advisors contributed to the community?
Every Office and Advisor in the Transworld System
shares a passion to enhance every community
around the world. This is done with volunteer
efforts and financial contributions with many non-
profits and community organizations and
involvement in each local city.
If given a chance, what change would you bring
to help Business Brokerage, and Franchise
Consulting?
There seems to be a disconnect in our industry with
many (not all) CPA Firms on business valuation. We
have had many clients use their CPA Firm for
guidance on their current business value or value
on business they want to acquire that was simply
not accurate or in touch with the current market.
We need CPA’s, Attorneys, Financial Planner, Exit
Planners, Appraisers, Closing Agents and Business
Brokers. Everyone needs to stay in their lane of
expertise to best serve each client.
As an established business leader, what would
be your advice to the budding entrepreneurs
aspiring to venture into the Franchise Industry?
I would look for an existing franchise that is a going
concern as the time lag starting from scratch is
always longer and more expensive that you expect
it to be.
How do you envision on sustaining your
company’s competency in a cutthroat and
volatile world of business?
Knowing and staying true to your core
competencies such as Honesty, Integrity, Hard
Work and Creativity is never going to go out of
style.
Where do you see your franchise in the next five
years?
We are going to be the largest and highest quality
business brokerage firm in the Upper Mid-West.
