The Franchise Company is a specialist franchise consultancy firm affiliated to The British Franchise Association. Our Consultants have a broad, varied and successful track record in franchising - as professional advisers, as franchisors and as franchisees.

1. The Franchise Company
Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455
London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018
www.franchisecompany.co.uk
ABOUT THE FRANCHISE COMPANY
The Franchise Company is a specialist franchise consultancy firm affiliated to The British
Franchise Association. Our Consultants have a broad, varied and successful track record in
franchising - as professional advisers, as franchisors and as franchisees.
The business was formed in 1991 and joined
the British Franchise Association in 1993. It
has since helped many businesses of all
shapes and sizes – including various
household-name franchisors – to successfully
enter the franchising arena and/or become
better franchisors.
Our philosophy is based on ethical and best-practice
franchising for businesses whose culture and
management personnel are suited to franchising and with
whom we feel we can build successful ongoing working
relationships.
What We Do
Irrespective of your current situation or experience of franchising, we can help and advise
you with all aspects of franchise development as required.
Our services are customised to each client’s individual requirements, current situation and
objectives. For instance, you might be new to franchising and before we start constructing
a franchise package we’d need to examine the full commercial implications of franchising
compared to your other strategic options.
On the other hand, if you’re already franchising
you might only need our help with some
specific aspect of it, such as recruiting new
franchisees or improving the performance of
your existing ones.
Broadly, our range of services covers:
• Franchise feasibility studies (for
prospective franchisors)
• Franchise package development (for
prospective franchisors)
• Developing business plans and financial
models
• Producing franchise agreements
• Producing operations manuals
• Franchisee profiling
• Developing franchisee training and support
programmes
• Trade mark registration
• Franchisee recruitment
• Franchise re-sales
• Franchise territory analysis
• Setting up and running pilot operations
• International franchising
• Importing overseas franchises into the UK
• Improving franchise network
performance
• Developing and implementing social
media policies and strategies

2. The Franchise Company
Head Office: Regency House | 51 Coniscliffe Road | Darlington | DL3 7EH | Tel: +44 (0)1325 251455
London Office: Communications House | 26 York St.| London | W1U 6PZ | Tel. +44 (0)207 000 1018
www.franchisecompany.co.uk
ABOUT THE FRANCHISE COMPANY (Cont…)
How We Work
We’re essentially specialised consultant-advisors, but we can also roll our sleeves up and
provide expert, hands-on manpower if necessary. We can ‘tell’ and we can ‘do’ - whatever you
need until you’re self-sufficient. In certain cases we’re also prepared to consider investing our
time and expertise in exchange for a stake-holding in your franchise company, but that’s some
way down the line at this point.
As consultants we charge for our time on a conventional day-rate basis. This would be
based on a consultancy proposal prepared before we start work which would set out an
agreed programme of work, objectives and outcomes, time frames and costs.
How to Proceed
Clearly your business, circumstances and motivation are unique, so we can’t be too generic
here. Irrespective of your circumstances however, we would broadly expect the process for
moving forward to look something like this:
1. Initial meeting: we discuss your requirements, current situation, business
model, track record, objectives, and so on.
2. Project proposal: we prepare a written
proposal setting out our understanding of
your business and requirements, our
recommended work schedule, time frames
and costs. We would provide our
credentials, client references and case
studies at this point if you require them.
3. Proposal accepted and consultancy
agreement signed.
4. Commencement of work: work commences
as per the project proposal.
5. Review meetings: we hold review meetings as
appropriate to monitor and appraise progress to
ensure the project is on track.
6. Preparation of reports: we prepare written reports as appropriate setting
out our findings and recommendations.
Visit our website at www.franchisecompany.co.uk to find out more or call us on
one of the numbers below for an exploratory discussion or to arrange an initial
meeting.