4CNW Talent: Discovery Event for Creatives took place in Sligo on 30th January 2013. The event provided the opportunity for creative professionals to find out more about 4CNW Talent. 4CNW Talent invites businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Scottish creative professionals with expertise interested in this opportunity will be invited to submit an online application by 12noon on Friday 8 March 2013. To be eligible creatives must: be a professional creative working in the creative industries; have a business address in North West Ireland; and, be able to demonstrate a track record on delivering projects in partnership.

1. 4CNW TALENT

3. 4CNW TALENT
Ireland North West
4CNW Creatives Discovery Session
Aoife Flynn

4. 4CNW TALENT
Agenda
14.00 Welcome and Overview – Aoife Flynn
14.15 Background to Creative State –Mary McAuliffe
14.45 Case study – Micheál ÓDomhnaill - Live Trad
15.00 How to Apply
15.10 Q &A

5. 4CNW TALENT
4CNW
“Creative Challenge Celtic Crescent North
West”
What does that mean for you?

6. What is 4CNW TALENT?
1. A fund to enable businesses to commission
the services of a creative professional
2. A programme of support and brokerage
to make the process easy
3. An opportunity to be listed in the 4CNW
Creative Directory…and howtogrow.eu

7. 4CNW TALENT
The Fund
4CNW will provide a talent voucher valued
between
€1,000 - €5,000 which will act as 50% funding of the
cost of the project delivery.
This will create an overall commissioning pot of
€2,000 - €10,000 which will be used to commission
the services of an recommended creative
professional.

8. 4CNW TALENT
Types of Businesses & Challenges
• Eligible Businesses from the North West – Agri-food, Life Science, Technology &
Tourism - will apply to be beneficiaries of the talent voucher
• Businesses will use this voucher, plus their own funds, to commission the services of
a creative professional who can offer new areas of expertise to help solve a particular
business challenge.
• Eligible Challenge: new or improved product, process, service, business model or
customer interface
• Scaled Challenge: able to be completed within the 3 month timeframe and within the
allowed budget
• Solvable Challenge: able to be completed utilising the existing creative skills available

9. 4CNW TALENT
The Creative Directory
• To apply for the programme, Creative Professionals apply to
be listed on the 4CNW Creative Directory
• Only 4CNW Directory Creatives are eligible for partnering with
a voucher recipient
• An Expert panel will recommend which eligible creatives are
the best service providers for the shortlisted challenges
• 3 matched creatives will meet, and pitch, to each voucher
recipient/business challenge
• The voucher recipient will ultimately select the creative best fit
for their project challenge
• Outside of the voucher programme, the Directory will be used
to promote and develop creative industries from the region
from June 2013

10. 4CNW TALENT
Eligibility Criteria
• Have a business address in Ireland North West (Sligo,
Mayo, Donegal, Leitrim, Roscommon), Scotland or Northern
Ireland
• Be able to demonstrate a track record in your field
• there is a link to upload a portfolio/showreel with your
application
• Be able to deliver a project between mid-May and mid-August
2013.

11. 4CNW TALENT
M ary McAuliffe,
Programme Director
The Creative State North West

12. 4CNW TALENT
Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office

13. Working Together
4CNW Business Support Programme
Cross Sector Collaboration - Regional Vision - Concrete Action

14. 4CNW TALENT

15. 4CNW TALENT
HOW DOES IT WORK?
4CNW Business Innovation
THE PROCESS:
– Registration
– Matchmaking
– Collaboration

16. 4CNW TALENT
Examples
Creative Services
Industry Challenges Web Designer
Film Maker
Photographer
Agri-food
- Add value to product range Jeweller
Fashion Designer
Life Sciences Graphic Design
- New market need
Ceramicist
Technology Blacksmith
- New raw materials
Writer
Tourism Musician
- Increase competitiveness/ sales
Theatre Company

17. 4CNW TALENT
Impacts
• 4CNW will drive new linkages between the creative
sector and 4 key industry sectors
• Demonstrate the role of creative industries in the
wider eco system of innovation
• Provide a new model for measuring CI’s impact as a
catalyst for economic growth. Furthermore, it is
expected that 150 jobs will be safeguarded.

18. 4CNW TALENT
4CNW: Business Support
Programme Summary

19. 4CNW TALENT
Find out more, visit our website
www.creativestatenorthwest.com
Mary Mc Auliffe, Programme Director
The Creative State North West
THANK YOU

20. 4CNW TALENT
4CNW Case Study
Micheál ÓDomhnaill
Live Trad

21. 4CNW TALENT
Creative Application Details
• Eligibility Criteria
• How to Apply
• Frequently Asked Questions (FAQs)

22. 4CNW TALENT
Eligibility Criteria
• Have a business address in Ireland North West, Scotland or
Northern Ireland
• Sligo, Mayo, Donegal, Leitrim, Roscommon
• Be able to demonstrate a track record in your field
• there are opportunities to upload a portfolio/showreel with your
application, and to list prior clients
• Be able to deliver a project between mid-May and mid-August 2013.

23. 4CNW TALENT
Section One – Company Details
• Business Name, Business Address, County, Email, Tel. Number,
Contact Job Title, Contact Name
• Note public email address for Directory
• Year you commenced trading
• Number of employees or self employed
• Website & Facebook address where applicable

24. 4CNW TALENT
Section Two – Key Section
• Check your creative sector(s) from a list
• Describe your Primary business activity (15 words)
• Provide a description of your business which will ultimately
appear in the Creative Directory – key promotional piece (140 words)
• What skills/service can you provide? (70 words)
• List two collaborative projects that you have been involved in at
regional, national or international level that illustrate your core skillset
• List any relevant awards / publications (70 words)
• Attach a portfolio – pdf, vimeo, youtube or weblink only
Note: Downloadable sample form to work on prior to submission

25. 4CNW TALENT
Section Three – Your Clients
• List 2-5 previous clients including their company name and their
website
– This will appear on the public directory, so ensure you have their prior
permission to list them

26. 4CNW TALENT
Section Four – Mapping
Info from this page will not be made publically available and
will not affect your application
• Company / Organisation type
• Membership of Clusters / networks
• Your VAT Status
• Turnover / Income at year end 2012

27. 4CNW TALENT
Frequently Asked Questions (FAQ)
• Read FAQ online before you complete the application
form
• Download the sample form from the last FAQ
• email info@creativestatenorthwest.com if there are any
further questions you would like answered

28. 4CNW TALENT
Frequently Asked Questions (FAQ)
• What are the creative industries?
• What support is available?
• Are there examples of 4CNW talent voucher project collaborations I can
review?
• How will I receive the voucher funding?
• Who is the contract for collaboration between?
• Intellectual property rights issues?

29. 4CNW TALENT
Frequently Asked Questions (FAQ)
What kind of web design, marketing, printed materials or
video production activities are eligible?
Projects must aim at radical improvements such as:
– Opening up a new market for the business
– Altering the way the business distributes its products
– Providing a new way of interacting with customers

30. 4CNW TALENT
Timeframe 2013
– Register your challenge online – 18th February closing date
– NW Challenges ranked by Regional Panel – 5th March
– Independent Expert Panel (all regions) – 22nd March
– Independent Expert Panel (all regions) – 22nd March
– Shortlisted challenges notified – 3rd - 5th April
– Matchmaking Process – 3rd April – 3rd May
– Business-Creative introductions – 29th April – 3rd May
– Match Made Networking Event – 20th June
– Projects completed – 6th September

31. 4CNW TALENT
Summary
• All details on www.creativestatenorthwest.com under
Apply > Information for Creatives
• Broker helpdesk at info@creativestatenorthwest.com
• Application deadline is 8th March 2013
• Apply online only : www.creativestatenorthwest.com/apply
Questions….?

32. 4CNW TALENT
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