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Carol’s Save a Life Birthday Party

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Carol Doane
Carol Doane

Carol hosted a birthday party at the Southwest Washington Blood Program. Party goers donated blood. Everybody got cake.

Diversão e humorSaúde e medicina
1 de 16
Carol’s Save a Life Birthday Party Donate Blood Save a Life
Campaign Overview ,[object Object],[object Object],[object Object],[object Object]
Event concept unfolds ,[object Object],Sean Debutts is the real life person behind @SWBlood and the Social Media Coordinator for the Puget Sound Blood Center. “ Would you be interested in organizing a blood drive at the Vancouver Donor Center? You only need a few donors!” he encouraged.
How about a party? ,[object Object],[object Object]
Assign Tasks ,[object Object],[object Object]
Strategy ,[object Object],A post event follow-up was planned to honor the participants and make sure those who didn’t attend would sense it as a loss. It would be fun!
Posts appeared on three different blogs: ,[object Object],[object Object],[object Object]
Event Pages were created on various sites : ,[object Object],[object Object],[object Object],[object Object],[object Object],Email went out to friends
Prior and ‘as it happens’ location, comments and pictures published ,[object Object],[object Object],[object Object],[object Object]
After event marketing appeared as blog posts and links ,[object Object],[object Object],[object Object],[object Object],[object Object]
The cost ,[object Object],Immediate results ,[object Object]
Social Media Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inspired! ,[object Object]
Non-Social Media Participants ,[object Object],[object Object],[object Object]
Personal brand ,[object Object],[object Object]
Woot! What a birthday party ,[object Object],[object Object],[object Object]

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