Women in Digital Research - The Candidate
The Candidate announce the launch of their latest piece of research, ‘Women in Digital’, a study into the gender representation in today’s thriving digital industry. The report looks at how women are paving their way in the traditionally male-dominated industry, the extent of the male/female divide, whether salaries are gender neutral, and the state of flexible working and benefit policies. By looking at 150 digital businesses, they uncovered that there are nearly twice as many men currently working in the sector than women. The research also found there is a severe lack of females in management roles, with 156 per cent more men taking up these jobs. The situation is more severe at senior management level, with just 18 out of the 150 businesses involved in the research headed up by women. The Candidate found that ‘soft skill’ jobs tend to be favoured by women, with the top three roles being in marketing and social media (27%), public relations and communications (18%), and account management (14%). Whilst the more ‘technical’ roles such as search engine optimisation (SEO) and pay-per-click (PPC), were taken by men.
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Women in Digital Research - The Candidate
- 4. www.thecandidate.co.uk 4 Clearly, our digital ecosystem is thriving; there’s never been a better time to work in digital. So, despite this, why are we still struggling to attract the number of talented women we’d like into the industry? And when we do, why does retaining them remain such an issue? This prompted us to ask: • Are women finding their way as they should in what is seen as a traditionally male-dominated industry? • What is the current state of the male / female divide in digital? • Are salaries measuring up? • What about flexibility, benefits, and fair policies? • Is education really doing what it should to encourage young women to pursue a career in digital? We wanted to find the answers to these questions, as well as explore a number of key issues facing women in the digital sector throughout 2015 and beyond. To do this we commissioned a study that evaluated the representation of men and women, across 150 digital agencies in the North of England.
- 14. www.thecandidate.co.uk 14 We discovered, on average, men expected approximately 17% more than women across a variety of job roles. 43%