A short pres for a staff training morning.

1. Social Media

2. Introductions
Graham Budd - SW Twitter & Facebook
Ciaran Murdoch - Planning Twitter
Jon McKay - Edintravel

3. New technology

4. New technology

5. Quiz!!!

6. Quiz!!!
How many people in the UK own a mobile phone?

7. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK

8. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK
27% of adults own a smartphone

9. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK
27% of adults own a smartphone
47% of teenagers own a smartphone

10. Social Media Today
Today 50% of UK adults use it at home
330, 000+ active Facebook users in Edinburgh
6.5% of Edinburgh-ers use Twitter
5% cycle to work

11. Edintravel
Launched in May 2010
“to provide accurate and relevant information
on traffic delays and to pre-publicise major
roadworks”
Currently followed by over 9,000 people
Crowd-sourcing using #edintravel

12. July 4th 2012

13. Example
54 people ret weeded it to their followers
More than 33, 700 people
Including Lothian Buses, STV & Evening News
50 new people began following the account

14. Stopping complaints before they happen:
Mr Grumpy vs Mr Happy

15. “My advice: Don't pay
Edinburgh Council tax
online; payment failed and
got a penalty charge”

16. “Kudos to City of Edinburgh
Council for sorting out the
issue I tweeted about
yesterday within 24 hours”

17. Making our services
more visible & humanising
them

19. Thanks for listening
Discussion