This document discusses Edinburgh Council's use of social media to connect with residents. It provides statistics on social media and mobile phone usage in the UK. It then introduces some of Edinburgh Council's social media accounts and how they are used to provide information to residents, report issues, and promote events. Specific examples are given of how the @Edintravel Twitter account provides real-time travel updates and crowdsources information. The document also discusses how social media can help reduce complaints by addressing issues quickly and humanizing council services through accounts like @DianaEdinburgh. It concludes with some other social media projects undertaken by the council.

1. Social Media
A new way of connecting with our residents

2. Introductions
Graham Budd
South West N’hood Twitter & Facebook
@TheBuddster
Satvinder Kaur
West N’hood Twitter
@saty_kaur

3. New technology

4. New technology

5. Quiz!!!

6. Quiz!!!
How many people in the UK own a mobile phone?

7. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK

8. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK
27% of adults own a smartphone

9. Quiz!!!
How many people in the UK own a mobile phone?
92% of adults in the UK
27% of adults own a smartphone
47% of teenagers own a smartphone

10. Why Use Social Media?

11. Why Use Social Media?

12. Social Media Today
Today 50% of UK adults use it at home
330, 000+ active Facebook users in
Edinburgh
6.5% of Edinburgh-ers use Twitter
5% cycle to work
Less than 10% read the Evening News

13. Edinburgh Council’s
Social Media
@Edinburgh_CC - 15, 500+ followers
Edinburgh Council Facebook - 1, 500+ fans
@Edintravel - 9, 000+ followers
@southwest_team - 500 followers
South West Facebook - 200+ fans
@west_team - 500+ followers

14. Edinburgh Council’s
Social Media
Consulting our residents
Reporting issues with services
Promoting events and service changes

15. Providing and sourcing
information in real time

16. Edintravel
Launched in May 2010
“to provide accurate and relevant
information on traffic delays and to
pre-publicise major roadworks”
Currently followed by over 9,000 people
Crowd-sourcing using #edintravel

17. July 4th 2012
“Road completely flooded under the railway bridge at Holyrood.
#edintravel”

18. Example
54 people re-tweeted it to their followers
More than 33, 700 people
Including Lothian Buses, STV &
Evening News
50 new people began following the account

19. Stopping complaints before they happen:
Mr Grumpy vs Mr Happy

20. “My advice: Don't pay
Edinburgh Council tax
online; payment failed and
got a penalty charge”

21. “Kudos to City of Edinburgh
Council for sorting out the
issue I tweeted about
yesterday within 24 hours”

22. Making our services more
visible & humanising them

24. Meet Diana

25. A little personality

26. A little personality

27. A little personality

28. A little personality

29. Accidental Success

30. Accidental Success
11,759 people reached by #edinwarden

31. Accidental Success
11,759 people reached by #edinwarden
STV posted 2 articles

32. Accidental Success
11,759 people reached by #edinwarden
STV posted 2 articles
22 new followers

33. Accidental Success
11,759 people reached by #edinwarden
STV posted 2 articles
22 new followers
19 clicks on our links

34. Accidental Success
11,759 people reached by #edinwarden
STV posted 2 articles
22 new followers
19 clicks on our links
Cllr Burns blog

35. Other Projects
Citywide campaign to promote Spring Cleans
(#edinclean)
Followed the Olympic Torch live through
Edinburgh
Live Q&A sessions with the Leader of the
Council and various Police Inspectors
Twitter24 - 24hrs of interacting with Council
services and facilities

36. Thanks for listening
Questions/Discussion