Work Samples LaTanya Williams

1. Sponsorship Opportunities
Our Collaborative Partners

2. The F.I.R.M. OverviewAtlanta, Georgia was once known as the “Music Mecca” and a hub for true talent, record labels and the greatest talent in music industry.
However, a steady decline continues to occur while creating scarce education-based music programs, limited artist opportunities and
waning viable artistic commodities in our community. Industry veteran, Kevin Shine immediately took note of Atlanta’s environment
and the state of the music industry as a whole. He started The F.I.R.M. (The Foundation for Innovative Resource Management) with a
goal to establish a community of opportunity.
Kevin Shine is a proven music industry executive with 15 years of experience in various capacities, including both A&R and
management. Kevin moved from Chicago and recognized a need in Atlanta’s music community and abroad. While creating opportunities
for his highly anticipated songwriting team, Galaxy, he developed strong alliances with many industry executives and artists. His desire
was to consolidate these resources and create an atmosphere of community and opportunity. In doing so, Kevin began to execute events
through his company, The F.I.R .M., and has since received outstanding reviews and inquiries about expanding the company nationally.
Highlights include:
– Stellar performances by KeKe Wyatt, SILK, TK & Cash (DTP) and more.
– Participation from executives such as Wayne Williams (JIVE), Orlando McGee (JIVE), Ray Daniels (Universal/Motown), Debra
Antney (Mizay Ent), Keith Kennedy (TJ's DJ's), JR (Konvict), T ROC (Roc Harder), Tank (Formerly Interscope) and more.
– Exclusive songwriter, publishing, legal, artist and producer panels which included from J-Que (The Clutch), Rock City, Kendrick
Dean, Justice League, Cappriccieo Scates, Dedra Davis, Kendall Mintor and Chris Henderson.
– Sponsor participation from Red Bull, The Artmore Hotel, 404 Lounge, Birmingham Records, Over Da Edge, Camouflage
Management, Arromet Records, SESAC, ASCAP, Blaze Artist Management, and MEISA.
– Successful programs such as ASCAP Presents Writing Sessions, Record Breakers, and Live Radio.
– Community partnership with Gerry Van Mansfield of Empty Vessel, a non-profit organization that supports music and
community programs.
– Over 1000 participants, 7 locations, 11 events, 4 showcases, 10 panels, and over 20 performances- all executed in 5 DAYS!
Co-branding opportunities are critical for brands that understand the importance of establishing relationships among the music
community and match The F.I.R.M.’s passion for music and education. The F.I.R.M. will give brands an opportunity to gain loyalty
among customers who consistently invest in the development of their talent, personal development and long term success.
As a potential partner of The F.I.R.M., there is a tremendous opportunity to assist in a standard of excellence that is executed and
exposed to top music companies and executives. Associated organizations/companies will be able to maximize company
product/service branding and increase revenue, by gaining direct exposure to a core demographic.

3. The F.I.R.M.’s mission is to provide new programs and initiatives to help raise the quality of music and music
education. In less than a year, Kevin has been able to accomplish the successful implementation of several key
events in Atlanta which include; Writing Sessions: Live in the Studio with ASCAP, Record Breakers, The
Premiere A&R Showcase, Live Radio and The F.I.R.M. Music Fest. Each event has been marked with successful
Executive participation, community support and creative opportunity.
The Premiere A& R Showcase", which provides a two-fold opportunity for local artists to showcase their talent
and gives record company executives first dibs on the next big star. The success of the first two showcases has
resulted in a 5-city tour deal with Live Nation and The House of Blues that will launch Fall of 2009.
The Premiere A&R Showcase began in February 2009 and was responsible for advancing the careers of 6 up and
coming artists. Over 1000 artist submitted their material. Artists included Goldy (Motown/Universal) and TK &
Cash (DTP).
"Writing Sessions: Live in the Studio”, held in conjunction with ASCAP's Tremayne Anchrum (Director of
Creative Urban Affairs) is a private producer/songwriter mixer. The event allows independent artists, producers
and songwriters to get an educational experience as well allowing them to benefit from a private networking
environment. Writing Sessions began in January 2009 and has grown from 50 plus participants to over 400.
"Live Radio”, an educational forum for artists and songwriters to expose their music and receive feedback . This
preliminary tool will develop artists and writers from the ground floor. All musicians will have the opportunity to
receive critiques on their recorded material.
The F.I.R.M. Music 2009, a grassroots 5 day music conference with over 1000 participants, 11 events, 3
showcases, powerful executive panelists and community participation.
Record Breakers made it’s debut just a month before the F.I.R.M. Music fest, giving producers and songwriters
and opportunity to expose their music in a competitive environment.
Highlighted guests include: Wayne Williams-Jive Records, Kim Smith- Rowdy Records (Dallas Austin), T Mah-
Konvict Records, Serge- Atlantic Records, Dub G- UGK Records, Cappreccieo Scates – SESAC, Askia Fountain
- Compound (Ne-yo), Kawan “KP” Prather- Def Jam Records, Mike Jackson- EMI Music Publishing, Ray
Daniels- Universal/ Motown Records, Lamont Norris- Universal/Motown, Brian Miller- Artist Factory,
Torrence Scott- J Pat Records (Usher), Kna nook- Collipark Music, Sal- Disturbing Tha Peace, Khao Cates -
Producer (R. Kelly, T.I., Ruben Studdard, Lil G, Snoop, Ludacris, Pharrell), Nitti Beats- Producer (Yung Joc,
Young Dro, T.I., Plies, Juvenile, Jermaine Dupri), No ID- G.O.O.D. Music (Kanye, Jay Z, Common, Usher,
Jermaine Dupri, Alicia Keys), and TJ Chapman- TJ DJs.
F.I.R.M. Programs

4. Marketing Tactics
Marketing Strategy
The FIRM will reach its marketing goals by utilizing powerful strategies during streamlined revolving campaigns, including
securing resources to support its mission statement, organizing successful public and private events and serving as an
innovative educational tool and advocate for all talent. The FIRM will create appropriate perceptions across multiple
channels, including, print — direct mail, flyers, brochures, and postcards, TV or radio spots, newspaper or magazine ads,
online and more.
Other tactics will include:
Relationships with local College & Universities Partnerships with organizations such as MESIA, NARAS
Alliances with ASCAP and SESAC Submitting press releases to media wires and vital entertainment blogs
Broadcasting You Tube videos to reach masses Implementing a direct street team for flyer distribution
Print Media-Local, Regional and National Electronic Media-Local, Regional and National
Monthly Newsletters Word of Mouth
Contact database management system F.I.R.M. Website, Search Engine Optimization
Myspace Facebook
Twitter Linked In
Face to Face Meetings Marketing & Promotions partnerships
NARAS Non Profit & Community Events
The Market
The F.I.R.M.’s contributions will affect worldwide standards. The company’s services are appropriate for a wide age range
and demographic. There are no known organizations in Atlanta that focus on education and development without supporting
specific private interests. The FIRM, however, caters to the large audience of unaffiliated entertainment professionals in
Atlanta and beyond.

5. Marketing, Marketing, Marketing…
Other benefits include...
• Access to Executives who influence
music industry trends.
•Association with a trusted, reputable
brand that’s noted among many of
today’s successful major music
projects.
•Access to our database of over
20,000 music executives and
entrepreneurs , who invest in music
related products and services.
•Extended access to over 400,000
marketing and promotional affiliates
of The F.I.R.M.
•Inclusion in media press releases,
press conferences, print material and
all other opportunities for media
exposure.
•Full access to market research within
an established niche market.
•Consistent exposure to thousands of
participants NATIONALLY.
As a sponsor of The The F.I.R.M., Members of the target group tend to live in suburban or urban
areas. The demographic includes males and females; aged thirteen to forty-five; with a household
income range between $30,000–$100,000. Many invest a substantial amount of their income on
development and entertainment related interests. While they watch television several hours per
week their viewing tends to be more than average. Audience members tend to listen to radio
stations while they commute in their cars and at work—tuning into broad variety of formats.
According to the NPD, “the music industry now has to redouble efforts to intercept and engage
these listeners, so they can create revenue through upselling music, videos, concert tickets, and
related merchandise.”
The FIRM will engage consumers, increase quality and present opportunities for partners to
market their services and products.
Each sponsorship package is designed to create an interest and demand in branding your company
and allowing your business and brand to interact face-to-face with this emerging and existing
audience.
In today’s business environment, there are may opportunities and avenues for your support and
sponsorship. The F.I.R.M. is ideal for sponsorship participation because it affords your brand
direct contact to the consumer. Their potential brand loyalty greatly influences their peer groups
buying patterns and behaviors. We provide you the sponsor with an extremely unique opportunity
to directly impact what the next generation is doing, buying wearing and using.

6. Your Company/Product Placement
The Objectives:
• Product Sampling
• To position your company/product as a leader in its
industry.
• To allow consumers to experience the product.
• To increase consumer awareness and product sales.
• To provide tangible consumer incentives for their
participation in the promotional experience.
The Strategies:
• To develop an interactive event that lures
consumers to the brand.
• To distribute complimentary materials to every
consumer present.
• To promote your brand and show value.
The Tactics:
• Promotions
• Party Marketing
• Product Placement
Gift Bags
Press Releases
Logo Placement
Product Themed Events
Prominent Signage at Venues
Local, Regional and National Exposure

7. Levels of Sponsorship
-Annual Campaign Participation-
The Entrepreneur -TITLE SPONSOR: $200,000 (EXCLUSIVE SPONSORSHIP) (12 Months)
• Rights to sample products at ALL events.
• Joint press release announcing title sponsorship to national press
• Logo on all promotional materials
• Logo included in all signage at ALL venues
• Logo/link on Websites
• Link on all promotional e-mail blasts
• Unlimited passes to ALL events
The Entertainer–Co-Sponsor: $50,000 (4 Available) (6 months)
• Rights to sample products at ALL events.
• Press release inclusion on all national campaigns
• Logo on all promotional materials
• Logo included in all signage at ALL venues
• Logo/link on Websites
• Link on all promotional e-mail blasts
• 10 passes to ALL events
The Executive $25,000 (In-Kind Materials Accepted)
• Rights to sample products at ALL events.
• Press release inclusion on all national campaigns
• Logo on all promotional materials
• Logo included in all signage at ALL venues
• Logo/link on Websites
• Link on all promotional e-mail blasts
• 5 passes to ALL events

8. Levels of Sponsorship
-Individual Event Participation-
The Entrepreneur -TITLE SPONSOR: $5,000 (EXCLUSIVE SPONSORSHIP) (1 Available)
• Rights to sample products at event
• Joint press release announcing title sponsorship
• Logo on all promotional materials
• Logo included in all signage at the venue
• Logo/link on Websites
• Link on all promotional e-mail blasts
• 10 passes to event
The Entertainer–Co-Sponsor: $2,000 (4 Available)
• Logo placement on Press releases
• Logo included in all signage at the venue
• Rights to sample products at event
• Logo attribution on select printed materials
• Logo/link on all promotional e-mail blasts
• 5 passes to event
The Executive $500 (In-Kind Materials Accepted)
• Logo included in all signage at the venue
• Logo/link on all promotional e-mail blasts
• Logo Placement on Press Releases
• 2 passes to event
* Individual event sponsor opportunities are subject to change and may include booth sponsorship, gift bag inclusion, lanyard
sponsorship, food sponsorship, and other opportunities as they are presented.

9. Legal Disclaimer
• Confidential and Proprietary Nature of Proposal.
This proposal is proprietary to The F.I.R.M. We reserve all rights in such proposals.
Accordingly, you as an individual and your company agree to protect the confidentiality of all
information contained in this document, except as may be required by any applicable law,
government order, or regulation, or by order or decree of any court of competent jurisdiction.
You as an individual and your company shall not, without prior written consent of the owners
of this proposal, publicly divulge, announce or in any manner disclose to any unrelated third
party, any information or matters revealed herein, or any of the specific terms and conditions
of this proposal, and each party shall do all such things as are reasonably necessary to prevent
any such information from becoming known to any party other than the parties to this
proposal. You as an individual and your company understand that there will be additional
details, including but not limited to legal and financial details, which will require further
negotiation and discussion between the parties. It is understood that The F.I.R.M. will not be
obligated to you or your company or any other entity until a written agreement approved by all
parties has been executed.

10. Legal Disclaimer
• Confidential and Proprietary Nature of Proposal.
This proposal is proprietary to The F.I.R.M. We reserve all rights in such proposals.
Accordingly, you as an individual and your company agree to protect the confidentiality of all
information contained in this document, except as may be required by any applicable law,
government order, or regulation, or by order or decree of any court of competent jurisdiction.
You as an individual and your company shall not, without prior written consent of the owners
of this proposal, publicly divulge, announce or in any manner disclose to any unrelated third
party, any information or matters revealed herein, or any of the specific terms and conditions
of this proposal, and each party shall do all such things as are reasonably necessary to prevent
any such information from becoming known to any party other than the parties to this
proposal. You as an individual and your company understand that there will be additional
details, including but not limited to legal and financial details, which will require further
negotiation and discussion between the parties. It is understood that The F.I.R.M. will not be
obligated to you or your company or any other entity until a written agreement approved by all
parties has been executed.