Cavs Snuggie Night

The Release Cavs Snuggie Night presented by KeyBank

www.cavs.com On March 5th, the Cavaliers and KeyBank are asking fans attending the Detroit Pistons game to get to their seats early to help break the Guinness World Record for the "largest gathering of people wearing fleece blankets.

http://www.nba.com/cavaliers/news/snuggie_100223.html

Cavs Insider Email http://app.insider.cavs.net/e/es.aspx?s=1317&e=9463&elq=f8313d11a9844cceb0bdc7a64967afbf

Email to season ticket holders http://app.insider.cavs.net/e/es.aspx?s=1317&e=9699&elq=63c3e33f79f3415e8584e9e39d94ab74

Countdown: http://www.nba.com/cavaliers/video/2010/03/09/snuggie2100309-1250867/index.html Award: http://www.nba.com/cavaliers/video/2010/03/09/snuggie1100309-1250868/index.html … presented by KeyBank.

http://content.usatoday.com/topics/quote/Organizations/Sports+Leagues/NBA/Cleveland+Cavaliers/0c056lperj4nE/08xrcDOgRM6HV/1 The Cavs 'XL' season keeps getting bigger and bigger with this attempt to set a Guinness World Record ... Partnering with KeyBank and Snuggie blankets to create an event where our fans are an integral part of the success to give Cleveland the bragging rights of a Guinness World Record makes it a community team effort that is all the more fun.

http://www.wkyc.com/news/news_article.aspx?storyid=131757 … in conjunction with KeyBank.

http://www.glamour.com/fashion/blogs/slaves-to-fashion/2010/03/snuggie-will-break-a-guinness.html Too far from Cleveland to cuddle up with LeBron? Don't fret, dolls! Fans who sign up for a Key Bank card after the game can score a Cavs Snuggie of their own, and can tune in to ESPN tomorrow night at 7pm to catch the cozy action live.

http://news.google.com/news/search?um=1&cf=all&ned=us&hl=en&q=cavs+snuggie&cf=all&scoring=d&start=0 Picked Up by Fox Affiliates http://www.myfoxorlando.com/dpps/sports/dpgoh-cavaliers-to-set-snuggie-world-record-fc-20100301_6333356 Partnering with KeyBank and Snuggie blankets

http://cavmen.com/2010/03/06/snuggie-night-for-cavs-a-hit/ … one of the corporate sponsors, Key Bank… When Cavs rookie, Daniel Green, was about to walk onto the court sans Snuggie, the King stopped him and sent him back to the locker room to make his entrance appropriately Snuggie-fied.

http://www.newsnet5.com/dpp/news/local_news/cavs%E2%80%99-hope-to-break-snuggie-record-friday .

http://larrybrownsports.com/basketball/anderson-varejao-sports-the-cleveland-cavaliers-snuggie/13986 Anderson Varejao is quite the character as we’ve come to find out. No surprise he was out in front leading the Cavs in their effort to set a Guinness World Record for “ largest gathering of people wearing fleece blankets ” aka snuggies .

http://www.aolnews.com/weird-news/article/cleveland-cavaliers-shoot-for-new-record-for-most-snuggies/19373651 The team's Web site also includes a live countdown clock showing the days, hours and minutes remaining until the "world record breaking event," accompanied by an image of a supremely relaxed, Snuggie-garbed Anderson Varejao, a Cavs star power forward.

http://www.tv.com/cleveland-cavaliers-try-to-set-snuggie-record/webnews/46285.html# Key shares spotlight with Jack Bauer!

http://www.clevescene.com/64-and-counting/archives/2010/02/ … .Cavaliers and KeyBank are asking fans attending….

http://www.clevescene.com/64-and-counting/archives/2010/03/01/good-luck-finding-reasonably-priced-tickets-for-cavs-snuggie-game Good Luck Finding Reasonably Priced Tickets for Cavs Snuggie Game If secondary market ticket pricing is any indication, lots and lots of people really, really want the Cavs Snuggie that will be given out at Friday's game against the Pistons. A weekend affair against lowly Detroit is suddenly commanding dollars normally reserved for marquee match-ups or playoff games, and all for a piece of novelty fleece.

http://globoesporte.globo.com/Esportes/Noticias/Basquete/0,,MUL1512424-15060,00.html

http://www.nytimes.com/2010/03/06/sports/basketball/06nba.html

http://www.cleveland.com/cavs/index.ssf/2010/03/cavs_fans_snuggle_up_to_world.html

http://www.marketwatch.com/story/cleveland-cavaliers-fans-set-guinness-world-record-at-cavs-snuggietm-night-presented-by-keybank-2010-03-08?reflink=MW_news_stmp … presented by KeyBank…

http://media.brisbanetimes.com.au/outer-net/weird-week/snuggie-world-record-smashed-1200055.html?&exc_from=pplay Brisbane Australia: They are very daggy but a huge crowd in the US have set a Guinness world record for the largest gathering of people wearing Snuggies.

http://sportsillustrated.cnn.com/ March 09

http://sportsillustrated.cnn.com/extramustard/?eref=sihp March 09

http://sportsillustrated.cnn.com/2010/extramustard/hotclicks/03/08/poker-tournament-robbed-on-live-tv/index.html?eref=sihp

http://sports.espn.go.com/nba/news/story?id=4970443 KingGeorge53....all you have to do for a free Cavs Snuggie is go to a Key Bank and buy a gift card! $25 or more. I think it is a Mastercard Gift Card that you can use anywhere!

http://nbcsports.msnbc.com/id/35734160/ns/sports-nba/

http://banking.einnews.com/article.php?nid=22524

http://www.city.cleveland.oh.us/CityofCleveland/Home/media-gallery/slideshow?id=369

http://www.kxnet.com/custom404.asp?404;http://www.kxnet.com/t/dance/533041.asp

http://www.jimrome.com/take/cavs-fans-set-snuggie-record/12375

The Blogs Cavs Snuggie Night presented by KeyBank

http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Cavaliers-to-attempt-Snuggie-wearin-world-recor?urn=nba,220580 He does look remarkebly comfortable . No other NBA player could pull off wearing a giant snuggie. Well maybe Nate Robinson cuz you know he's pocket sized and all.

http://sports.yahoo.com/nba/blog/ball_dont_lie/post/You-did-it-Cleveland-A-new-world-record-?urn=nba,226286

http://joeposnanski.com/JoeBlog/2010/02/26/snuggies-on-parade/ Next Friday, the Cavaliers are trying to set a Guinness Book record by having the “largest gathering of people wearing fleece blankets.” This, of course, is one of the dumbest things I’ve ever heard of in my entire life. It’s stupid on so many different levels that it’s hard to pick just one But, I have to admit, despite that, I love this stunt. I love it because it’s so … purposeless . See, this isn’t a stunt to sell tickets — the Cavaliers sell out every game. This isn’t a stunt to get attention — I mean, seriously, the Cavaliers have LeBron James and Shaq. This isn’t a stunt to appear cool — is there anything less cool than wearing Snuggies after even the kitschy chic has worn off. No, this is … well, it just is just something to do on a cold winter night in Cleveland. Something to do because you CAN And all that’s fine. Make fun. The way I see it, next Friday seems as good a night as any for Clevelanders to come to a basketball game wearing Snuggies . And if they’re going to do that, they might as well set a record.

http://www.rapidcityjournal.com/news/article_2b0b63e4-2ae4-11df-9a43-001cc4c03286.html Snuggie madness For me, Snuggies rank right up there with umbrella hats, electric socks and cargo pants. Sure, they can be functional, but the half life of their run on the "still marginally fashionable" list seem to make them an uncertain prospect for any prospective buyer. Of course, one could argue that they generally won't be seen in public, only around the house. But that wasn't the case for fans attending Friday's game between the Cavaliers and Detroit Pistons, who set a Guinness world record for the largest gathering of people wearing Snuggies. The sellout crowd wore the fleece blankets for five minutes.

http://www.thestreet.com/story/10698039/1/cleveland-cavaliers-fans-set-guinness-world-record-at-cavs-snuggietm-night-presented-by-keybank.html

http://www.trendhunter.com/trends/cleveland-cavaliers-break-world-record This was definitely a great promotion, as I would love to take part in breaking a world record and take home a free snuggie. That’s way better in comparison to paying for an overpriced hot dog and giant foam finger

http://www.winnipegfreepress.com/opinion/columnists/hey----even-dogs-have-to-keep-up-with-pop-culture-86812102.html A stunned sporting world looked on as fans -- except for one (bad word) spoilsport wearing a Celtics jersey and another guy who brought his own Detroit Pistons Snuggie -- struggled into their "blankets with arms" for five minutes as the scoreboard clock ticked down to the record, which was confirmed by an adjudicator from Guinness.

http://www.popcrunch.com/cleveland-cavaliers-snuggie-guinness-world-record/ Snuggie creator Scott Boilen, who says he’s tickled that the Cavs’ are incorporating the popular body blankets into this world record event.

http://flisted.com/94149/snuggie-night-breaks-records-during-cavs-game/ For what can only be described as a stroke of complete genius, the Cleveland Cavaliers (and their amazing PR staff) decided to hold their very own Snuggie Night at The Q Arena . While many probably would think that the celebration of all things fleece would be a dismal failure, it was quite the opposite. More than 20,000 Cavs (and Snuggie) fans showed up, decked out in free Cavs blankets with sleeves that were handed out at the game. While not everyone donned their Snuggie when prompted to, enough people threw on their fleece to make the even “largest gathering of people wearing fleece blankets in one place.”

http://blog.neco.com/2010/03/09/cavs-have-fun-with-guinness-snuggie-record/ It’s a fun PR stunt, and got lots of pickup. To me, it shows a couple of things. One, that the Cavs, who have done a few other fun promotions in the past, aren’t depending on just having Lebron James on their team to sell tickets. These events help the team connect with the community and fan base, something they might really need if James ends up signing elsewhere at the end of the season. Two, it shows that, marketed properly, if it seems to fill a perceived need, just about anything can be sold to the public and become a phenomenon.

http://www.clubhousecancer.com/2010/03/snuggie-night-with-the-cavaliers.html This is the absolute pinnacle of some sports marketing guy’s career. It doesn’t get any bigger than when a promotion you put together sets a Guinness Book record for something. In this case it’s a world record for the ‘Largest Gathering of People Wearing Fleece Blankets’. I like the guy who brought his own Pistons Snuggie. He’ll look great buried in it.

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ESPN: http://espn.go.com/blog/sportscenter/post/_/id/33556/the-cleveland-cavs-join-the-snuggie-madness-in-the-name-of-guinness-world-recordry As ridiculous as the whole scenario sounds (and by ridiculous we mean "kind of cool and we’re sorta jealous we don’t live in Cleveland so we can help make world Snuggie history")

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http://thatfan.com/2010/02/20/saturday-pm-links-megan-fox-lindsey-vonn-cavs-fans-wearing-snuggies-and-more/ Shared headline with Megan Fox!

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Carrie-Urban-Kapraun/March-2010/What-Has-the-World-Come-To--KeyBank-and-Cleveland.aspx Fans can also watch the making of the Cavs Snuggie Night on YouTube or connect with Snuggie Night on the Facebook Fan page , which currently has 324 fans. The Facebook page has mostly positive comments and someone actually posted a picture of a snowman wearing a Snuggie. Personally, I just don’t understand the Snuggie phenomenon. I did consider buying one until I felt the material. It was the most synthetic, itchy and seemingly flammable blanket I have ever felt and that was the “premium” Snuggie. Also, whatever happened to the Slanket? Anyway, I have to admit that this promotion makes me smile and Snuggie Night seems to have struck a chord with fans. Well done KeyBank, Snuggie and Cavs

http://www.basketballforum.com/nba-forum/439842-cavs-lame-fun.html Hard to criticize a franchise trying to do something fun for the fans, even if you don't think it's all that fun. With the best record in the league and Lebron James on the court, it'd be very easy for marketing and promotions to just coast for the rest of the season, guaranteed a sell-out every game(what else is there to do in spring in Cleveland?). They're putting forth an effort for the fans, good for them.

http://media.www.umdstatesman.com/media/storage/paper1351/news/2010/03/10/Sports/The-Ordinary.Guys.Not.So.Final.Countdown-3888049.shtml Maybe the Timberwolves should take notes, because if Snuggies are getting handed out, I might actually consider going to a game.

Popfi: http://www.popfi.com/2010/02/25/world-record-snuggie-night/ Want to be part of a world record? Sure, we all do! That’s why you should head up to Cleveland, Ohio, on March 5. If you’re lucky enough to be one of the 20,562 fans crowding into KeyBank Arena, not only will you get to see the best basketball player in the world do his thing, you’ll also get a free Snuggie, a commemorative magnet, and a spot in the Guinness Book of World Records .

Cavs Marketing Dept. Needs to be Fired http://www.redsarmy.com/home/2010/02/cavs-marketing-dept-needs-to-be-fired.html Umm this is the Cavs PR people trying to do something fun (albeit corny) with the fans. Why you guys are turning it into a LeBron bashing thing is beyond me

http://fuckyeahcavs.tumblr.com/post/411714037/inglouriousbitch-anderson-varejao-is-in-a Take me to Brazil with you. We can wear Snuggies on the plane

http://gogameface.com/blog_detail.php?blogsid=1&postid=474 Podcast 39 minutes in

http://www.orlandopinstripedpost.com/2010/2/24/1324273/word-of-the-day-home In other news…lmbo at the Cavs. Just saw on Fear the Sword that they’re going for some Snuggie world record….how embarassing. Also, there is a little jem for all you Varejao haters. There is a pic of him in some lame Cavs snuggie laying on a couch. Good times…for us. I personally love the snuggie and would jump at the chance if/when the Magic markets one I used to make fun of the snuggie until I tried one out at a friend’s house when I stayed over for a weekend. Now I really want one. They’re awesome. I just love any chance to dislike the cavs more than I already do. If the magic did it I would be all over that. But bc it’s the cavs it’s hilarious. I would've died to have had one in Boston

http://thehoopdoctors.com/online2/2010/03/cavs-attempt-to-set-guinness-record-for-most-snuggies/comment-page-1/#comment-10992 Once the total count is made, each fan will be given a commemorative magnet that will acknowledge that they are indeed a record holder. Talk about some phenomenal swag!

http://www.talknerdytome.net/2010/03/leblanket-with-sleeves.html Talk Nerdy to Me

http://www.asylum.com/2010/03/08/cleveland-cavaliers-snuggie-night-the-q-guiness-book-danny-girton/ Keep reading for more about the most comfortable basketball game ever.

http://www.womanandgirl.com/cleveland-cavaliers-try-to-set-snuggie-record/

http://www.nbcnewyork.com/news/sports/The-Snuggie-Might-Help-the-Knicks-Get-LeBron-85339072.html http://outofbounds.nbcsports.com/2010/03/dumbest-world-record-ever.html.php Dumbest Record Ever. Response: Dumb? Yes. But you are writing about it. Besides, it is possibly the sweetest Snugie ever!!!! http://www.waitingfornextyear.com/?p=25180 I really don’t know what to make of that Snuggie event. Like Vince, I am intrigued at the thought of be a part of a Guiness World Record breaking event…on the other hand, I would almost rather not be a part, than be part for that. Regardless, that pic of Andy is hilarious. But are all of the Snuggies gonna be that big? I mean, that is big enough to cover Andy and then some! The Cavs Try To Set World's Dumbest Record - Jockism http://www.jockism.com/2010/02/25/the-cavs-try-to-set-worlds-dumbest-record/ Cavs To Set World Record For Sissiest World Record http://deadspin.com/5479770/cavs-to-set-world-record-for-sissiest-world-record Before I hear howls of protest from all of you Snuggie-loving hordes out there, let me say that I have nothing against the Snuggie. Heck, I think going for a world record in fleece is hilar- er, great. http://www.nowpublic.com/strange/cleveland-cavaliers-snuggie-night-aims-guinness-world-record-2582834.html The Cleveland Cavaliers and KeyBank have come up with one of the most clever PR concepts of all time as they try to get fans to help set a Snuggie ™ wearing Guinness World Record . On March 5, 2010 Cavaliers fans will get a chance to set a world record for the "largest gathering of people wearing fleece blankets.“ I was at the game on Friday. The Snuggies were a promotion with Keybank. I think it was a great idea considering ticket prices went up and over 20,000 fans were early for the game. It was supposed to be funny. Everyone had snuggies--- the players, Moondog, the cheerleaders, and everyone working at the game. At least they didn't give out coupons to file free tax returns like the Nets. The fans had a blast--- and when the Cavs were down by 21, we didn't throw our snuggies on the court. Are you on pins and needles waiting for satirists to create YouTube videos that mock your earnest marketing efforts? Probably not. But in a post at his blog, Seth Godin says there's actually a good reason to embrace jokes made at your expense: It means that people have not only noticed what you do, they've also taken the time to react.

Social Media Cavs Snuggie Night presented by KeyBank

http://twitter.com/#search?q=keybank%20snuggie Keybank snuggie Tweets

http://twitter.com/#search?q=keybank%20snuggie cavs snuggie Tweets

http://digg.com/basketball/Cavs_Attempt_To_Set_Guinness_Record_For_Most_Snuggies?t=31355789 Getting Social Bookmark Diggs!

http://www.facebook.com/Snuggie?v=app_2309869772

http://www.facebook.com/WEWS5?ref=search&sid=12308101.818053445..1#!/Cavs?ref=ss 163 Likes, 46 Comments 3.02.10 329 Likes, 84 comments 3.03.10

http://www.facebook.com/QuickenLoansArena?ref=search&sid=12308101.3862455149..1#!/photo.php?pid=4792982&id=69048043277 282 likes, 90 comments

http://www.facebook.com/search/?ref=search&q=cavs%20snuggie%20night&init=quick#!/profile.php?v=wall&ref=ss&id=100000163838617 My sweet husband knew I wanted to go to the Cavs game last night to be part of the snuggie record, but we didn't have a chance to go . So this morning he went to Key Bank and got me a Cavs snuggie by buying a visa card! Yeah http://www.facebook.com/search/?flt=1&q=cavs%20snuggie%20night&gl=1&lo=en_US&sid=12308101.1288229669..1#!/profile.php?id=100000255582395&ref=ss Picking up Snuggie for Luke and Elizabeth at Bank. Is America great, or what? Invent some totally cheesy p.o.s, run a few tv ads, a voila`, instant millionaire!

Random Cavs Snuggie Night presented by KeyBank

http://www.partnershipactivation.com/headlines/2010/3/7/the-cavs-set-a-record-with-snuggie-night.html?lastPage=true#comment7712687 Are you looking to offer new premium giveaways for fans? Have you considered attempting to set a Guinness World Record at your venue? Sports organizations looking for ways to enhance their premium giveaway nights should take a moment to benchmark the Cleveland Cavaliers' recent Snuggie Night presented by KeyBank . The team took the Snuggie giveaway night to the next level by asking all fans with a ticket to arrive early to the game to partake in a Guinness World Record attempt. The offer was so enticing, tickets were rumored to be going for 10-times face value for the event. For the first five (5) minutes of the game, 20,000+ rabid Cavaliers fans wore their Snuggie, helping the team set an official record for most fleece blankets of one (1) colors worn in one (1) place: 20,562. While fans put on their cool premium giveaways, so did Cavaliers owner Dan Gilbert and the Cavs' dance team, who were given custom versions. Even the Cavaliers and Pistons players were given special, large-sized versions of the Snuggie premiums with their names and numbers monogrammed. What are the chances of setting your own official Guiness World Record? Unfortunately, just 3% of the 60,000 applications submitted on an annual basis are approved and executed. But they can always say no... Check out a video of the Cavs' Snuggie execution below! Well done, especially to KeyBank on their post-event execution featuring a microsite with pictures, videos, and a sweepstakes offer for fans who weren't able to attend!

From: Lancaster, Todd Sent: Wednesday, March 03, 2010 2:52 PM To: Christensen, Leslie; Dobbs, Karen Subject: Key/Cavs Snuggies on Dallas radio right now I’m listening to the local Ticket Sports Radio show right now and one of the hosts is originally from Cleveland and loves the Cavs. For his birthday the Cavs sent him one of the Key Snuggies and they talked about the whole Guiness promotion. So it’s even getting mention down here. They just twittered a photo of him in it. Todd http://img709.yfrog.com/i/61h.jpg/ http://twitter.com/bobanddan http://www.bobanddan.com/

First Snuggie Appears on eBay 3.05.10 at 11:20 AM You are bidding on (1) one brand new Cleveland Cavaliers Snuggie blanket. I will also include the commemorative magnet certificate that will acknowledge the Guinness World Record set on Friday, March 5, 2010. Item will be shipped within one business day upon receiving payment. Note: This listing does not include the couch shown in the picture.

GWR Breakers Cavs Snuggie Night presented by KeyBank

http://www.cleveland.com/cavs/index.ssf/2010/03/free-throw_miseries_has_antawn.html Snuggie record to fall: Looks like the Cavs' record for hosting the biggest gathering of people wearing fleece blankets is barely going to last a month. The Los Angeles Angels will attempt and likely break the Cavs' record of 17,758 fans in fleece set with much fanfare on March 5. The Angels will be giving away Hideki Matsui fleece blankets for their April 6 home game against the Minnesota Twins. They are hoping to get as many as 40,000 fans at once, which would smash the Cavs' fresh Guinness Book of World Records mark.

http://www.sportingnews.com/blog/the_sporting_blog/entry/view/59649/shanoffs_wuc_obama_bracket,_tebow_pro_day MLB Spring Training: Is it any coincidence that the day SN runs its Angels preview — and they will be in a fight with the Mariners this year for the AL West — that the team announced that they are going to try to break the world record for most people wearing Snuggies (OK, so they say "fleece blankets," probably for legal reasons), a record recently attained by the Cleveland Cavaliers and their fans? You can already see that the crowd-wearing-Snuggie thing is going to become a huge game of "Can-You-Top-This?", only ending when the Cowboys decide to cram 100,000+ people into Snuggies in their stadium. (That is: Until Tennessee Volunteers fans decide to amp it to 110K ... Do you see how this becomes an arms race — WITHOUT SLEEVES?!

http://hardballtalk.nbcsports.com/2010/03/the-angels-are-going-for-the-snuggie-record.html.php According to the release, the current record for the largest gathering of people wearing "fleece blankets" is 17,758 set by the Cleveland Cavaliers on March 5th. That, of course, was widely billed as the "Snuggie" record , named after those ridiculous wearable blankets. I suppose the keepers of the record books make them call it the "fleece blanket" record so that the Snuggie corporation doesn't get free advertising out of the deal. You know, like the beer company that is the namesake of the record book sanctioning the record.

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Cavs Snuggie Night