Takeaways, Ideas, Opportunities, and Action Steps for social media marketing in 2014-2015.

1. Social Digital Summit
Social Media Conference Notes
@ThatsNickQ

2. Top 3 Takeaways
• Share the vision… With everyone
• Trust and Transparency is Key to consumers
• Understand the consumer “path” to purchase
• Little experiences make the brand (branding)
• 60% of social viewing is on Mobile
– How are we reaching consumers when they are not in
front of a computer?

3. Ideas / Opportunities
• Re-Marketing to Twitter audience
– Run campaign, scorecard new follows in a list,
remarket to that list
• Find our Brand Advocates and use them to
share a message. I.E. Bloggers, Top
commenter's, most engaged fans
• Look into “Check Points” App
– Offers points to consumers for check-ins
• IFTT – Auto responders associated to
FourSquare check-ins
– Example: Check-in at Bristol Farms, Tweet about new
produce offerings

4. Action Steps
• Create Twitter Lists for
Media, Influencers, Known
customers
• Create various types of
content around our brand
mission; Meal plans, Work
out plans, Dictionary of
most frequent cooking
terms, ETC.
• Create Vision for Social
Media

5. Future Trends
• Mobile Ordering, Gifting, and Payment Applications
• Big push to be a Media Resource Center for a specific niche.
– Chargers.com < Home of Everything Chargers
• Transparency in Business / Supply Chain
• More smart data marketing

6. Future Trends
• Mobile Ordering, Gifting, and Payment Applications
• Big push to be a Media Resource Center for a specific niche.
– Chargers.com < Home of Everything Chargers
• Transparency in Business / Supply Chain
• More smart data marketing