3. WHY SEO?
• Other competitors have better content than the user
one.
• Improper keywords usage
• Poor link building practices
• The webpage load time is slow
• The website does not having better user experience
• The website is de-indexed by mistake
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4. WHAT IS SEO?
• SEO is also known as organic search or organic listings.
• SEO is the practice of increasing the quality and quantity of
traffic of the website through the organic search engine results.
• And also link building is a very important role that plays on a
website’s priority, based on which Google understand the
credibility of the content.
• In SEO most important ranking factors are:
• Engaging and relevant content
• Suitable tittle tag
• Header tags and Meta description
• Responsive design and site speed 4
6. • Crawling is a process performed by search engine robots and
they can scan and copy the entire content of the website and
store it in search engine’s index.
• Basically it means Google find out certain keywords related
websites.
• If the website is not in the search engine’s index user can not
find the relevant website.
• When the query is typed by the user in search engine to find
out about it, the most relevant website will appear according to
the user location, language, and user experience etc.
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8. ON-PAGE SEO
• On page SEO is the process of optimizing elements on user
website itself.
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9. Keyword Research
• This is the practice where the user select primary and
secondary keywords around which meta tags and content will
be based on.
• The primary component for keyword researching:
• Search volume
• Competition
• Relevancy
• Tool for the keyword research is Google keyword planner.
• When user search on digital marketing, then based on search
volume and competition the primary keyword will be what is
digital marketing. If the user start ranking high for this
keyword, it will get more traffic to the webpage. 9
10. Title tag
• It is a header title element displays on SERPs
• This is summarizes the website’s content
• Title tag influences click through rates
• Google search engines displays the first 50-60 characters of
the title tag
URL Structure
• SEO-friendly URLs help to understand about the webpage
• Avoid poor URL structures and it is a big issue in SEO which
may result in low ranking 10
11. Meta Description
• It is a small description that summarize the content of the
webpage
• Displays on the search engine page results
• This also influences click-through rates
• While title tag have small description, a meta description gives
to user more understanding of what your webpage is offering
Header tag
• HTML Tags used to identify headings and sub headings of the
content and it is hierarchy from H1 to H6
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12. Internal Link
• It is a hyperlink that goes from one page to another different pages
of the website
• It allows the users to navigate the website and also these links are
useful to spread the link equity
Sitemaps
• Hierarchy list of a website and it is useful to understand the structure
of a website for the users and search engines
• There are two types of sitemaps
• HTML sitemap: design for humans
• XML sitemaps: designs for crawlers
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13. OFF-PAGE SEO
• Off page optimization is the process of linking / promoting the
website using link building. It improving website’s recognition,
credibility, trustworthiness and authority.
13
14. • Benefits of off page:
• High domain authority
• Increase in traffic
• Increase in page rank
• Better credibility
• Increase in brand awareness
Link Building
• It is online navigation of hyperlink from others to our website and in
this way we can drive referral traffic and increase the authority of the
website.
• Strategies of link building:
• High quality content creation
• Off-site engagement
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17. Short tail keywords Long tail keywords
Keywords are not specific Keywords are very specific
Consisting less than 3 words Consisting more than 3 words
Having high search volume and high
competition
Having relatively low search volume and
competition
Since these keyword are broad match,
they don’t convert very well
This brings quality traffic leading to
higher conversion rate
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19. Search volume
• Search volume is the average monthly searches made for a
particular word or phrase
• Targeting of keyword of high search volume will help to bring
more traffic to the website
• This also have seasonality factor for seasonal trending
keywords
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20. COMPETITION / DIFFICULTY
• In keyword research it is the one of most important metrics
• Higher the competition harder it is to rank #1 on Google SERP
• Low competition and high search volume keywords are the
ideal combination to prefer
• Difficulty of keyword ranges are:
• 0-29 easy
• 30-49 medium
• Above 50 hard
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21. RELEVANCY
• it drives quality traffic to the website
• It refers to the concept of how relevant keywords are to each
page of our website
• Always prefer keywords to our content
• Suppose someone has a beginner content on SEO, prefer to use
relevant keywords, instead of focusing on irrelevant keywords
with high search volume
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22. COMMERCIAL INTENT
• These keywords are more specific and often result in high
conversion rate
• As a example , commercial intent keywords like “buy bag” has
low search volume, but it shows that the person is ready to
makes a purchase
• Some of the commercial keywords are:
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