Why Does My Porsche Cayenne's Exhaust Sound So Loud
ConnectedDrive launch 07.2014 - products and features - BB Meeting 13.01.2014_backup.v6.pptx
1. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 1
Sheer
Driving Pleasure
BMW ConnectedDrive.
Roll out SOP 07/2014.
Sheer
Driving Pleasure
BMW
ConnectedDrive
Midrand
December 2013
2. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 2
BMW ConnectedDrive Roll-out in 07/2014.
OUT with the OLD & IN with the NEW.
Current optional
services until
07/14
Connected Drive
Structure until
05/13
Customer’s phone
works as a modem
3. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 3
BMW ConnectedDrive Realignment.
Realignment structure.
Connected Drive
Structure from
06/13
Options availability:
Shown options available for
ZA market*
*except current generation X1 and
Z4
4. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 4
BMW ConnectedDrive Realignment.
Realignment structure for Driver Assistance as of
12/13.
•Rear View Camera
•Park Assist
•Surround View
•Park distance Control
•Active cruise control with STOP & GO
•Active Protection
•Driver Assist
•Driver Assist plus
•Lane Change Warning
•Head-Up Display
•Night Vision
•High-Beam Assist
Options availability:
Shown options available for
ZA market
5. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 5
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AC – Intelligent E-Call.
Details Model availability:
all models standard excl: Z4 &
X1
Option:
SA 6AC
Launch:
07/2014
Fast help at a glance.
• Automatic emergency call in case of an accident
• Manual emergency call via SOS button, e.g. to help others
• Advanced eCall: transmission of injury level for driver/co-driver to the BMW Call Center (based on a complex algorithm
analysing different sensor data)
• High reliability through use of integrated telephony unit
• Transmitted data: Chassis number (VIN), exact location (via GPS), type of collision (e.g. side-impact, multiple impacts,
...), status of the airbags and seat belts (front)
Market availability:
SOP 07/2014
PEACE OF MIND
INTELLEGENT E-CALL
6. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 6
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AE – TeleServices.
Anticipatory vehicle service.
• With BMW Teleservices your BMW constantly monitors all of your vehicle's service-data from fluid levels to brake pads. If
the need for a service is identified, the car's data is transferred directly to BMW
• Transfer of information about the vehicle condition which previously could not be obtained until the vehicle was
tested in a workshop. Data transfer is based on encrypted IP protocols
• BMW TeleServices comprises the following services - Automatic BMW Teleservice Call
- Manual BMW Teleservice Call
- BMW Teleservice diagnosis and BMW Teleservice help
- BMW Teleservice report
- BMW Teleservice BatteryGuard
- BMW Teleservice Update
Market availability:
SOP 07/2014
Model availability:
all models standard
Details Launch:
07/2013
Option:
SA 6AE
Model availability:
all models standard excl: Z4 &
X1
SERVICE UPDATES SENT RIGHT
TO YOUR CAR
TELESERVICES
7. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 7
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AK – ConnectedDrive Services.
Market availability:
SOP 07/2014
Details Option:
SA 6AK
Model availability:
MKL+,GKL+ and BMW i
standard
All other models optional*
*except current generation X1 and Z4
Comprehensive services within the ConnectedDrive Service package.
• ConnectedDrive Services combines different services and functionalities:
‐ BMW Online is an in-car, online portal that offers news, weather forecasts, online-search, office functions and
further applications – from right behind the wheel
‐ BMW Apps gives you access to functions such as Facebook, Twitter, Wiki Local, news, web radio and calendar
‐ My Info / Send to Car
‐ Weather in Navigation map
‐ Prerequisite for additional services RTTI, Internet, Concierge Services and Remote Services
BMW ONLINE & APPS
CONNECTED DRIVE SERVICES
8. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 8
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AM – RTTI.
Details Option:
SA 6AM
(only with 609 or
606)
Market availability:
SOP 07/2014
Model availability:
GKL+ and BMW i standard
All other models optional*
*except current generation X1 and Z4
Get to your destination even faster.
• RTTI informs in real-time about the current traffic situation on the most traveled roads (besides highways and federal
roads also extended coverage of urban main and secondary roads (residential areas are excluded)
• Detailed interpretation and presentation of the current situation on the road based on different data sources (among
others tracking of mobile radio data, GPS-fleets, Extended Floating Car Data [=vehicle-detected information] and data
from induction loops)
• Faster and more comprehensive data transmission via mobile radio
Launch:
07/2014
ALWAYS BE THERE ON TIME
REAL TIME TRAFFIC INFORMATION
9. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 9
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AR – Internet.
WWW in your BMW.
• High-resolution display, no additional devices necessary
• Internet usage via an integrated SIM card in the vehicle
• Usage while driving possible with Rear Seat Entertainment (on front control display only up to 7 km/h analogue TV-
function)
• Unlimited data transfer via integrated telephony unit (no video streaming)
• Convenient operation via iDrive-Controller, which works like a conventional PC-mouse
Details Option:
SA 6AR
Model availability:
GKL+ and BMW i standard
All other models optional*
*except current generation X1 and Z4
Launch:
07/2014
Market availability:
SOP 07/2014
YOU’LL ALWAYS HAVE
SOMETHING TO DO
INTERNET
10. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 10
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AP – Remote Services.
Teleguide your BMW - via Smartphone and the My BMW Remote App.
• Stay in touch with your BMW worldwide via your Smartphone
• Functions of the App: Remote door lock & unlock, Climate Control: control the auxiliary heating and cooling system
remotely, GoogleTM Local Search, Hornblow & Flash light, Vehicle finder (Displays the current position of the vehicle on a map
on the Smartphone in order to find a parked car within a radius of up to 1,5 kilometer)
• Functions may vary by model
Model availability:
GKL+ and BMW i standard
All other models optional*
*except current generation X1 and Z4
Details Option:
SA 6AP, with IOS
and Andriod
Market availability:
SOP 07/2014
Launch:
07/2014
CONTROL YOUR CAR FROM
YOUR PHONE
REMOTE SERVICES
11. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 11
BMW ConnectedDrive Roll-out in 07/2014.
Highlights of SA 6AN – Concierge Services.
Always helped – 24/7 and free of charge.
• Personal 24/7 concierge service
• Cost-free calling through pre-installed SIM-Card and telephony unit
• Location-based service, fast search of any points of interest (e.g. restaurants - including reviews, the nearest pharmacy,
ATMs, etc.)*
• Transfer addresses directly into the vehicle’s navigation system
• Additional services such as flight information, hotel reservations, cinema program, weather and traffic information*
Details Model availability:
GKL+ and BMW i standard
All other models optional**
*some content still to be confirmed
**except current generation X1 and Z4
Option:
SA 6AN
Market availability:
SOP 07/2014
Launch:
07/2014
HELPS YOU FIND THE
PERFECT SPOT.
Concierge Services.
12. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 12
07/13 11/13 03/14 07/14 11/14 03/15 07/15 11/15
Navi Prof - 609
Headunit NBT NBT NBT NBT NBT NBT NBT
Telematic Platform TCB TCB TCB TCB TCB TCB TCB
min. Telephone requirements
old CD Options available
New SA6AE TeleServices x x x x x x x
New SA6AC eCall x x x x x x x
New SA6AK CD Services x x x x x x x
New SA6AM RTTI x x x x x x x
New SA6AN Concierge Service x x x x x x x
New SA6AR Internet x x x x x x x
New SA6AP Remote Service x x x x x x x
Navi Business -606
Headunit EntryNav EntryNav EntryNav EntryNav EntryNav EntryNav
Telematic Platform TCB TCB TCB TCB TCB TCB
min. Telephone requirements
old CD Options available
New SA6AE TeleServices x x x x x x
New SA6AC eCall x x x x x x
New SA6AK CD Services x x x x x x
New SA6AM RTTI x x x x x x
New SA6AN Concierge Service x x x x x x
New SA6AR Internet** x** x** x** x** x**
New SA6AP Remote Service x x x x x x
Radio Prof (Standard)
-663
Headunit EntryConti EntryConti EntryMedia EntryMedia EntryMedia EntryMedia EntryMedia
Monitor yes yes yes yes yes yes yes
Telematic Platform ComBox ComBox TCB TCB TCB TCB TCB
min. Telephone requirements
old CD Options available
New SA6AE TeleServices x x x x x
New SA6AC eCall x x x x x
New SA6AK CD Services x x x x x
New SA6AM RTTI Not compatable
New SA6AN Concierge Service x x x x x
New SA6AR Internet** Not compatable
New SA6AP Remote Service x x x x x
BMW ConnectedDrive Realignment.
Head Unit matrix.
13. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 13
BMW ConnectedDrive Roll-out in 07/2014.
Offer structure with integrated SIM card.
TeleServices
Intelligent
Emergency
Calling
SA6AE
SA6AC
ConnectedDrive
Services
SA6AK
R4500 /
Apps lifetime
Online 3
years
Stitcher
Audible.coim
The Economist
LinkedIn
Xing
Napster
Yelp
Vehicle Apps (BMW
Online)
Smartphone Apps
Only
in
combination
with
SA6AM
SA6AP
SA6AN
SA6AR
Remote
Services
Concierge
Services
Real Time
Traffic
Internet
R650/ lifetime
R3200/ 3 years
R1300 / 1
year
R1900/ 3 years
Model availability:
• 08/2014 for F30, F25, F26, F15 & F16
• 07/2014 for all other models
• Not for E84 and E89
Local pricing Calculated
@12.91
14. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 14
BMW ConnectedDrive Roll-out in 07/2014.
Offer structure.
Ex Factory - 100% Profile Packages Optional equipment offer structure
Option Code SA 6AC/6AE SA 6AK SA 7S9 SA 6AK SA 7S9 SA 6AN SA 6AM SA 6AR SA 6AP
Description
Connected Drive
Standard
(Intelligent E-
Call & TS)
Connected
Drive
Services
Premium
Service
Connected Drive
Services
Premium
Service SA
7S9 (excl
6AR)
Concierge
Services
RTTI (only with
609 & 606)
Internet
Remote
Services
Price n/a n/a n/a R4500/3yrs R9000/3yrs R3200/3yrs R1900/3yrs R1300/1yr
R650/
lifetime
1ER
UKL
ZA100% no no yes yes yes yes yes yes
2ER ZA100% no no yes yes yes yes yes yes
X1 ZA100% no no yes yes yes yes yes yes
X2 ZA100% no no yes yes yes yes yes yes
3ER
KKL
ZA100% no no yes yes yes yes yes yes
4ER ZA100% no no yes yes yes yes yes yes
X3 ZA100% no no yes yes yes yes yes yes
X4 ZA100% no no yes yes yes yes yes yes
Z4 ZA100% no no yes yes yes yes yes yes
5ER (incl 5
GT)
MKL
ZA100% ZA100% no ZA 100% yes yes yes yes yes
X5 ZA100% ZA100% no ZA 100% yes yes yes yes yes
X6 ZA100% ZA100% no ZA 100% yes yes yes yes yes
6ER
GKL
ZA100% ZA100% ZA100% ZA 100% ZA100% ZA 100% ZA 100% ZA 100% ZA 100%
7ER ZA100% ZA100% ZA100% ZA 100% ZA100% ZA 100% ZA 100% ZA 100% ZA 100%
M ZA100% ZA100% ZA100% ZA 100% ZA100% ZA 100% ZA 100% ZA 100% ZA 100%
SUBMARKE BMW i ZA100% ZA100% ZA100% ZA 100% ZA100% ZA 100% ZA 100% ZA 100% ZA 100%
Local pricing Calculated
@12.91
15. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 15
Measures taken / Best pratices:
On going discussion on Motorplan offer.
Test vehicle already present in the Market.
Connected Drive realigment communication KICKOFF meeting
already scheduled.
Major Legal topics completed.
Special Market Challenges:
Store postponement.
Offer structure for ZA Market – Affordability.
Price discussions and finance methods.
5
75
5
16
Headunit Takerate*
not compatible
SA 663 Radio
Prof
SA 606 Navi
Business
SA 609 Navi
Professional
26
58
12
4
1
Modelmix*
UKL
KKL
MKL
GKL
BMWi
Local Telematics offers from competitors: MB-S Class & Audi – Sim slot
95
5
Total volume*
compatible
not
compatible
Name Market Indication
TeleServices 100%
Intelligent eCall 100%
ConnectedDrive Services 17% with a potential of 100%
RTTI 5% with a potential of 21%
Concierge Service 5% with a potential of 100%
Remote Services 5% with a potential of 100%
Internet 5% with a potential of 100%
*all values in percentage
BMW ConnectedDrive Realignment.
Market facts.
16. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 16
BMW ConnectedDrive Roll-out in 07/2014.
Local pricing @ 17% contribution margin.
1 2 5 6 7 8 9
BUIII Connected Drive
DESCRIPTION Unit 06AK 06AR 06AN 06AP 06AM
Gross Retail Price (incl VAT) R 3,500 1,000 2,500 500 1,500
Motorplan (incl VAT) R
CO2 Tax (incl VAT)
Gross Retail Price R 3,070 877 2,193 439 1,316
Motorplan R
CO2 Tax
Net Retail Price R 3,070 877 2,193 439 1,316
Dealer Margin Percent % 10.0% 10.0% 10.0% 10.0% 10.0%
Dealer Margin R 307 88 219 44 132
Dealer Billing excluding Motorplan R 2,763 789 1,974 395 1,184
Dealer Margin Percent %
Dealer Margin R
Gross Sales Revenue R 2,763 789 1,974 395 1,184
Imported Hk-prop (CBU & Local) Eu
AG Margin Eu
Imported EFP (CBU & Local) Eu
CBU Options - Hk-prop
CBU Options - AG Margin
CBU Options - EFP Eu 169 48 121 24 72
FOB Eu
Total Imported Material Eu 169 48 121 24 72
Exchange Rate R/Eu 12.910 12.910 12.910 12.910 12.910
FOB Rand R 2,179 623 1,556 311 934
Airfreight Eu
AG Transport + Seafreight Eu
Incoming Logistics Eu
Incoming Logistics R
Cargo Dues R
Landing Charges R
Total Imported Material - Landed R 2,179 623 1,556 311 934
Total Material - Local R
Total Manufacturing R
Total Material & Manufacturing R 2,179 623 1,556 311 934
Ad Valorem Duty R 307 87 219 44 131
Ad Valorem Duty FCO R -307 -87 -219 -44 -131
Auto Carriers & Insurance R
Warranty ZA R
Warranty AG R
Export Cargo Dues R
Selling & Distribution R
Total Variable Costs R 2,179 623 1,556 311 934
ZA Contribution before Duty R 584 167 417 83 250
CKD Duty - Rebateable R
CBU Import Duty - Rebateable R
No duty as no
imported content
CBU Export Rebate R
Duties & Rebates R
ZA Contribution after Duty R 584 167 417 83 250
AG Contribution R
Group Contribution after Duty R 584 167 417 83 250
16.69% 16.69% 16.69% 16.69% 16.69%
17. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 17
BMW ConnectedDrive Roll-out in 07/2014.
Launch Plan & Business Case Milestones.
2013 2014
<Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
1
Milestones
Rollout Product
Testing
2 Billing & Payment
3
Connected Drive
Store
4 Legal
5 Training & CIC
6 Tele services
7
Marketing &
Communication
8 Price
I400
13.06.
I410
08.08.
I420
17.10.
Q3 PROD
17.09.
Q3 INT
20.08.
Q4 INT
29.10.
SOP 07/14
01.07.
DOC 07/14
24.04.
T1 PROD
25.03
LCM Absicherung
Test & Bugfixing LCM
I430
28.11.
I490
06.02
T2 INT
06.05
Q4 PROD
25.11.
T1.1 INT
04.02
Market system proposal
DOC Absicherung
Pre-SOP tests
(by the Market)
T2 PROD
25.06
Set up Market Solution (contract, bank account etc.)
31.07. Acquirer
selected
Local training
material
Execute
Market
Training
Market Test
Go-live prep Live Operations
01.07. Go-Live
Rollout
Rollout
Postponed to October
ECS Registration
ICASA Registration
CD Terms &Conditions
Connected drive SAP
interfacing Kick off
meeting
Connected drive
website updates
AG
ZA
Product Council
Connected Drive
Training
Clarify system
transition
Magazine
Radio
KICK off workshop
Rollout
Options & Vehicle Pricing
23. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 23
BMW ConnectedDrive Roll-out in 07/2014.
Promotion Packages & Mitigation strategy.
Ex Factory - 100% Profile Offer structure
Option Code SA 6AC/6AE SA 6AK SA 7S9 Promotion EDITIONS (Limited period)
Description
Connected
Drive Standard
(Intelligent E-
Call & TS)
Connected
Drive
Services
Premium
Service
Connected
Drive
Business
Edition (incl
7S9 + 6AR +
606 + Phone)
Connected
Drive
Professional
Edition (incl
6AR + 7S9 +
609 & Phone
Connected
Drive Edition
(incl 6AK +
phone)
Price n/a n/a n/a
1ER
UKL
ZA100% no no no no offer
2ER ZA100% no no no no offer
X1 ZA100% no no no no offer
X2 ZA100% no no no no offer
3ER
KKL
ZA100% no no offer offer no
4ER ZA100% no no offer offer no
X3 ZA100% no no offer offer no
X4 ZA100% no no offer offer no
Z4 ZA100% no no offer offer no
5ER (incl 5
GT)
MKL
ZA100% ZA100% no no offer no
X5 ZA100% ZA100% no no offer no
X6 ZA100% ZA100% no no offer no
6ER
GKL
ZA100% ZA100% ZA100% no no no
7ER ZA100% ZA100% ZA100% no no no
M ZA100% ZA100% ZA100% no no no
SUBMARKE BMW i ZA100% ZA100% ZA100% no no no
24. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 24
HIGH LEVEL B&P TIMELINE FOR SOUTH
AFRICA.
GO LIVE 01.07.14.
Milestone Planning
Project CUBE, CD B&P Kick-
tbd
Market System
Proposal
01.07.Go-Live
31.10. Functional
requirements completed
Set Up Market Solution (contracts, bank account etc.)
Design and Build IT System
Test
Support Markets in Rollout
Market Test
Go-live Prep.
Localize
Training
Material
Execute
Market
Training
Central
Training
Material
s
25.07. Kick-off
Workshop
07/14
I2
03/14 I1
25.11.13 Q4
Prod
Market
Headquarter
31.07. Acquirer
selected
Live
Operation
s
Stabiliza-
tion
Support
Jun
e
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2013
June Jul
2014
Au
g
25. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 25
2013 2014
<Jun Jul Aug Sep Okt Nov Dez Jan Feb Mar Apr Mai Jun Jul Aug Sep Okt
SA
Milestones
CRs / Features
6AE
19729 Support Prod.
Portfolio
19733 LCM Process in BIP
19731 Get Connected
19725 BIP Adress Attributes
21116 Conn B-Call CC
20200 Launch TeleServices
6AK
(inkl.
6AR)
20216 Launch Send2Car
20435 BMW Online BASIC
20527 BON News
20647 Launch Office
20470 MyInfo via Internet
20749 Launch Conn. App.
21139 Launch Conn. Nav.
20461 Launch Closed Portal
6AC
6AN
21128 Conn. CC 07/14 ECE
20654 CC Client basic POIs
6AM 20446 Launch RTTI
6AP
20245 Launch Remote Serv.
20461 Launch Closed Portal
20754 Launch MCV
BMW CONNECTED DRIVE – ROLLOUT 07/2014
TIMELINE MINIMUM SET
I400
13.06.
I410
08.08.
I420
17.10.
Q3 PROD
17.09.
Q3 INT
20.08.
Q4 INT
29.10.
SOP 07/14
01.07.
DOC 07/14
24.04.
DOC Absicherung
Test & Bugfixing
T1 PROD
25.03
LCM Ab-
sicherung
Test & Bugfixing LCM
LCM Absicherung
Test & Bugfixing LCM
DOC Absicherung
Test & Bugfixing
I430
28.11.
I490
06.02
T2 INT
06.05
Q4 PROD
25.11.
T1.1 INT
04.02
DOC Absicherung
Test & Bugfixing
DOC Absicherung
Test & Bugfixing
DOC Absicherung
Test & Bugfixing
Test & Bugfixing DOC Absicherung
New Validation
Pre-SOP tests
(by the Market)
Pre-SOP tests
(by the Market)
Pre-SOP tests
(by the Market)
Pre-SOP tests
(by the Market)
Pre-SOP tests
(by the Market)
Pre-SOP tests
(by the Market)
T2 PROD
25.06
26. BMW Connected
Drive Services
ZA-B-B-2
January 2014
Page 26
Project CUBE - CIC, November 2013, page 26
HIGH LEVEL PROJECT PLAN - CIC TARGET
PICTURE IMPLEMENTATION ZA.
2013-2014
4-
Nov
11-
Nov
18-
Nov
25-
Nov
2-
Dec
9-
Dec
16-
Dec
23-
Dec
30-
Dec
6-
Jan
13-
Jan
20-
Jan
27-
Jan
3-
Feb
10-
Feb
17-
Feb
24-
Feb
3-
Mar
10-
Mar
17-
Mar
24-
Mar
31-
Mar
7-
Apr
14-
Apr
21-
Apr
28-
Apr
5-
May
12-
May
Calendar Week 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72
As-Is Analysis
Whiteboard discussion
Purchasing Finalisation
Mobilise Project
Determine Strategic Intent
As-Is View Process
As-Is View People
As-Is View Technology
Blueprint Solution incl. BC
Define Operating Model (To-Be People & Governance)
Define Operating Model
BMWi & ConnectedDrive
Business Case Completion
Present Roadmap
MBM Accenture BMW Holiday season < move forward
Joint CIC Project - Timeline