1. ARE YOU PAYING ATTENTION?
By Thang Nguyen
Instructor: Tina Seelig
2. At Shasa, the
door is always
opened.
The balloons
look like the
hands waving
customers
“Please come on
in!”
Most of stuffs
here are made
in US
3. I was trying to
see if there are
hidden cameras
on this ceiling
but I found none
They try to
make the ceiling
like the sky
filled with stars
at night.
Below are the
shoes to make it
like thousands of
people are
enjoying the
night there
4. By doing
this, Shasa turns
the poles from
blocking areas
to central
display place
with feature
products
The way they
organize
products make it
more attractive
5. Here are
another central
display place
Everywhere
there at Shasa is
easily accessible
Since it is
clothing
store, most of
clothes are
closed to the
fitting room.
6. Here are
another one too
with the same
way they
organize the
products to
make it
consistent
The products
are organized by
functions not
the price here
but in other
place they are
organized by
price
7. Price tag really
tell you how
much it costs for
each item there
Within 15
minutes I saw
about several
dozens of
customers and
about a dozen of
them bought
stuffs here
8. The staffs here
have similar
ages to the
customers and
have no uniform
I noticed that
they talked to
customers while
they are
reorganizing
their stuffs
which made
conversations
start naturally
9. At H&M, the
doors are always
opened.
To me, the
letters and the
models at the
entrance really
helps identifying
who are their
customers?
The monitor
show the
security camera
at the entrance
too
10. The products
are organized by
set at central
display areas
All places are
easily to access
Similar to
Shasa, clothes
here are
organized near
the fitting room
11. In other places,
the products are
grouped by price
Price tag really
tell you how
much it costs for
each item there
All places are
easily to access
12. The pictures at
the counter is to
confirm who their
customers are?
The staffs here
have similar ages
to the customers
and have no
uniform but have
H&M tags on their
shirts
There are many
customers coming
in but not as
many as at Shasa
and about 10 of
them bought stuff
here
13. At Charlotte
russe, the doors
are always open
The security
cameras are not
visible
The ceiling and
the lights make
the place seem
to be bigger
14. The products
are organized by
functions and
prices
The price tag
helps identify
the price of
each item in the
set
15. The products
are organized by
functions and
prices
All products are
hung in movable
stations which
made me think
that they would
re-arrange the
stuffs here all
the time
16. All places are
easily to access
The color at the
check out can
tell you about
the customers
The staffs are at
the same age
with customers
There are many
customers
coming in but
not as many as
at Shasa and
about 7 of them
bought stuff
here
17. At Payless, the
doors are
always open
The security
cameras are not
visible
The nice thing is
the word, after
reading it, it
only become
…less!
18. Why this women
smile happily?
It could be she
got good shoes
with less price…
Aha!!!
19. This is a central
place right after
the entrance. It
is just too
simple and I did
not really look
at it
20. The store is
small.
However, by
arranging into
several shelves
side by side
which make the
store longer and
all places are
easily to access
This
arrangement is
very suitable for
a shoe store
21. The products
are organized by
functions. For
example, shoes,
boots, sandals
and for each
kinds of
customers such
as for kids, for
men, for woman
The price is
tagged with the
products
22. I am not sure if
it is a trick but
the staffs came
and told each
customer that
they had 30
percent discount
for customers
who bought at
least 3 products.
It only happened
today.
You can see
many customers
bought stuffs
here
23. There were
some more
purchased at
least 3 products
And my family
too
The staffs here
is about 18 to 25
but the
customers are
from 3 to 40
year old
The staffs do
not wear
uniform
24. At dollar tree,
the door is
closed but the
name really tell
who their
customers are.
I like the green
color though
since it makes
me think of
something is
growing
25. The products
are organized by
functions since
everything here
is 1 dollar.
They have the
big signs tell
customers which
types of
products on a
specific place
26. All places are
easily to access
The aisles are
wide opened for
customers
moving their
carts around
The security
cameras are
visible on the
ceiling
27. They are ready
for the
Halloween. I
thing they
change this
according to the
seasons.
The customers
here are from 12
to 50 year old
The staffs here
are from 25 to
40 year old
28. The staffs wear
the uniform
The counter is at
the entrance.
The sign $1 is
everywhere in the
store to try burn
in the slogan into
customers’ mind
There were not a
lot of customers
at the time I was
there but most of
them bought
something at
Dollar Tree.
29. This is Hibachi
Grill & Supreme
Buffet
You saw this
right at the
entrance
The owner
seems to have
the sense of art
30. I like this, it
looks relaxing
According to
Asia people’s
belief, this is
used to attract
the customers
naturally
31. The ceiling looks
like the sky in a
nice sunny day
and the light is
like the sun in
that sky
Below are the
food which
make the
customers feel
the food there is
very natural
made.
32. The counter is
on the side and
very different
from other
buffet places. It
is like in a bar.
The customers
here are from 3
to 50 year old
The staffs here
are from 18 to
25 year old
The staffs wear
uniform
The cameras are
not visible
33. To similar types of store, you will find so many similar
things. However, if you pay attention, you will find the
differences:
At Shasa, I found the way the staffs start the
conversations with customers very unique.
At H&M, I found the letters of the name, the models
and pictures are to identify its customers.
At Charlotte russe, the movable stations seems
to be cool
At Payless, it could be only today 30% discount
said verbally from the staffs to each customer
