Are you interested in improving your online presence? Do you want to find a new job or improve your career prospects? Would you like to develop your network using online resources? Set your intentions to do that in 2016. These are the slides Tanya Monsef Bunger and Anastasia Ashman used in a practical online presence workshop for professional women in Silicon Valley hosted by TurkishWIN and the law firm Carr & Ferrell, Menlo Park.

1. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
SOCIAL BRANDING with
Your online presence
in 2016

2. take aways
• know where you are today
• know where you want to go in 2016
• have skills and role models to help
you get there
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

3. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your professional and personal
goals are your online presence
goals

4. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
skills you need to succeed
online:
experimentation
innovation
engagement

5. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
HOW TO MAKE IT WORK FOR YOU
it’s all part of your workflow
approach the tools and strategies of online
social brand building as a way to do what you
are already committed to doing.
presentation matters
how you present yourself online is similar to
how you would prepare to go to a networking
event, with longer effects

6. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
what is a social brand?
how can you build one
for your purposes in
2016?

7. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
social brand is your
online personal brand
your voice and strategy
in your online presence

8. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
SCU Career Center

9. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
it’s also perception,
aka image

10. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
find your role models

11. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

12. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

13. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

14. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
cover your bases
(and basics)

15. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your online presence is a
platform for you to meet
your people

16. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
and you need to be relatable
to customers. peers. mentors. employers.

17. you need to be findable
where are you online?
• personally
• professionally
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

18. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your customers, peers, mentors?
your competitors?
partners?
potential employers?
where are they online?

19. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
how to get where you
want go in 2016
sharing
conversation
engagement
community

20. elements of engagement
who you follow
be responsive
be consistent
be vulnerable
be iterative
“polish in public”!
ultimately, it’s about
SHARING what you have
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

21. what’s your intention
for 2016?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

22. consider what you’ve
learned
• do you know where you are online today?
• do you know where you want to go in 2016?
• do you have skills to get there?
• do you know what you might share with others, and
how, and where?
• do you have role models to watch?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

23. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
Thank you, TurkishWIN
Silicon Valley!
say hello on Twitter
@anastasiaashman
@tmonsefbunger