1. Course Description| Strategic Management
The course coverstopicsof mission, goal, strategy formulation, strategy implementation and strategy
evaluation.Strategic techniques include Industry: Analysis, Analysis of the Competitive Environment,
KeySuccess Factors, Strategic Scenario Analysis and SWOT Analysis. Additional topics covered include
strategicthinking,competitive advantage,vertical andhorizontal integration,andplanninghorizon. This
course on Strategic Managementprovides you the opportunity to learn basic concepts in strategy and
businesspolicy.The course aimstogive youthe chance to make actual strategicdecisions,realizing that
the rationale for decisions will be more important than the actual decisions themselves.
Course Description and Objectives
Strategic management is about running the total business enterprise. It seeks to understand the
challengesandthe environmentinwhichthe businessoperates,the direction the management intends
to head,the strategicplansto forgettingthe enterprise movingin the intended direction and the tasks
of implementingthe chosenstrategy successfully.Thiscourse aimstoequipyouwiththe core concepts,
frameworks, and techniques of strategic management, which will allow you to understand what
managers,mustdo to make an organization–be it a for-profitora non-profit one – to achieve superior
performance. Ratherthan focusingnarrowlyona particularfunctionof an enterprise, we will build on
whatyou have learnt in other business courses and try to put the pieces together throughout this big-
picture course. To achieve these purposes, the course will evolve around a theoretical and a practical
base simultaneously. While the theoretical part concentrates upon the fundamental factors that
determine businesssuccess,the practical partisall aboutacquiringdeepinsightsinto the determinants
of business success from specific cases. The participants of this course, hence, are expected to wear a
bird’s-eye-view glass and yet pay intent attention to both the theoretical and practical parts of the
course.
 Duration 3-4 days
Course Content and Outline
Variouscomponentsof strategicmanagement,such astoolsof strategyanalysis,sourcesof competitive
advantage,strategiesindifferent industry contents and the fundamentals of corporate strategy are to
be discussed throughout the course. The breakdown of the basic structure is as follows:
1. Introduction
2. StrategicManagementConcepts
3. IndustryAnalysis:AnOverview of the External Environmentandthe Internal Environment,
Competitive PositioningviaCostLeadershipversusDifferentiation,ValueChainAnalysis
4. Game TheoryApproachto CompetitiveDynamics
5. BusinessStrategiesinDifferentIndustryContexts:Technology-BasedversusMature Industries

2. 6. Corporate-Level Strategy:Scope of the FirmandVertical Integration,Multinational Corporations.
Diversification
7. CurrentTrends andNewChallengesinStrategicManagement
8. Wrap-up
COURSE OVERVIEW
Introduction to Strategic Management
 What isStrategy?
 IndustryAnalysis –
 Porter’sFive Forces
 Competitive Dynamics:Game
TheoryApproach
 Competitive Dynamics:
Game TheoryApproachII
Fundamentalsof strategic management
 AnalyzingResourcesand Capabilities
 Nature and Sourcesof Competitive
Advantage
 Competitive Positioning throughCost
Leadership
 Competitive PositioningThrough
Differentiation
 Innovation&Competitiveness
Corporate strategies
 Corporate StrategyI: Vertical
Integration/Scope of the Firm
 Corporate StrategyII:Diversification
 Corporate StrategyIII:Mergers and
Acquisitions
 International Strategy
Technologyand Industry Transformation
 CurrentChallengesinStrategic
Management
 SustainingCompetitive Advantage
 Competitive Dynamics
 PuttingitAll Together:IntegratingThe
Critical Tasksof Strategy
 Summary
Corporate Strategy
 The Core Concepts
 Corporate PhilosophyandCulture
 General Principlesof OrganizationDesign
 Human ResourcesManagementand
KnowledgeManagement
 BusinessProcesses:The Core Concepts
and Managingthe Global SupplyChain
 Recapping
BusinessStrategy
 CustomerSegmentationandCustomer
Value Proposition
 The Firm as a Bundle of Competenciesand
PuttingitAll Together
 IndustryStructure andCompetitive
Interaction
 The Decommoditizationof aBusiness
 Competitive Positioning
Integration
 Organizational Leadership
 Wrap up
 Group presentations

3. DeliverablesandRequirements:
The main deliverablefromyou(the participant)inthiscourse will be the submissionsof all assignments,
on a Strategy Study Enterprise of yourchoosing.Since youprobably willnotworkinisolationwhenyou
actuallystrategize andmanage yourenterprise,we will alsoexpectyoutoworkin teamsof 3 or 4
students,toperformthe followingexercises:
1. to developasystemsapproachanalysisof your StrategyStudy Enterprise;
2. to analyze andassessthe External EnvironmentinwhichyourStrategy StudyEnterprise exists;
3. to developan Internal Assessmentor CapabilityMatrix of yourStrategy StudyEnterprise;
4. to undertake anassessmentof variouspossible long-termobjectives andgenericstrategies
appropriate toyour Strategy StudyEnterprise;
5. to prepare a three-stage frameworkforchoosingamongstalternative strategies,comprising
Strategy Formulation,StrategyAnalysis,andStrategy Choice; to analyze andunderstand
variousissuesinthe processof Strategy Implementation