Jason Urgo, founder, CEO, and original programmer of Social Blade the leading aggregator of YouTube data on the web, explains how small businesses can use YouTube to market their businesses effectively.

1. YouTube Basics
For Small Businesses
Jason Urgo
Founder and CEO Social Blade
YouTuber since 2007

2. Agenda
• Do you need YouTube?
• Creating and Optimizing
• Analyzing
• Where to go next

3. Types of Business Videos: General
• Landing Page Teaser
• Product Demo
• Show New Features
• Answer Complex FAQs

4. Types of Business Videos: Community
• Videos Answering Social Media Questions
• Encourage Users to make UGC
• User Reviews
• Ask For Feedback & Incorporate it
• Live Event

5. Equipment
• Doesn’t Have To Be Fancy
• Good, Consistent Audio
• Non-Shaky Video (tripod)
• Registered Software For Screen Cap
• Carefully Edited (Should Look Professional)
• If Music Used, Use Royalty Free Or Get A License

6. Optimizing
• Titles
• Consider one for live, one for long term
• Tags
• Target Specifics
• Descriptions
• Links

7. Optimizing
• Thumbnails
• Faces
• Be aware of elements
on top of video
• Closed Captions
• Help rank in search
• Google can auto-translate

8. Playlists
• Organize Different Types Of Content
• Linking To Video In A Playlist
• More of your videos get watched
• Your next video gets played instead of random

9. Annotations & Cards
• Can link to more of your videos
• Validate your company domain & can link off site
• Cards work on mobile
• Annotations customizable but
don’t get annoying
• Annotations great for End Slates

10. Analytics
• Audience Retention – Improve Your Content

11. Analytics
• Playback Locations & Traffic Sources

12. Analytics
• Demographics – Know
Your Audience

13. Analytics
• Real Time – Know Quickly
If Things Are Working

14. Community
• Keep On Top Of Comments
• Listen To Your Community
• Consistency

15. Advertising
• “Top YouTube creators were found to be more popular than
mainstream celebrities among U.S. teenagers” -Variety
• Traditional Advertising: Pre-rolls
• Brand Deals w/ Creators

16. Live
• Great Way To Interact With Your Users In Real Time
• May Not Be Appropriate For Everyone
• Be Ready For Technical Failures, They Always Happen
• Hangouts On Air Easy To Use
• Don't Go Too Long. Keep Conversation Going

17. Parting Tips
• Know when its right to make a video and when its not
• It takes a lot of time to make and keep up a good YouTube channel
• YouTube’s always changing, what is optimal today may not be
tomorrow

18. Thank You
and Good Luck!
Jason Urgo
Twitter: @Urgo
YouTube.com/Urgo
urgo@socialblade.com
Social Blade
Twitter: @SocialBlade
YouTube.com/SocialBlade
SocialBlade.com