Digital solutions consultant, Stephen Chapman, explains how business owners could use YouTube to attract a community of viewers by tapping into trending topics.
15. 15
PLAN
• Establish a campaign idea
• Research products, competition, release dates, etc.
• Set a deadline for when your campaign will go live
• Create a prioritized list of tasks to move forward with
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PREPARE
• Begin implementing tasks from your prioritized list.
Examples based on a recent campaign of mine:
• Create keyword-rich video titles, descriptions, tags,
and playlist information
• Create video intro and outro to use for every video
in the campaign’s series
• Create a series introduction video and upload it
first. This is to get into YouTube’s index for certain
keywords I want to target before others do.
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EXECUTE
It’s campaign time!
This is where all of your research, planning, and preparation
come into play to make your campaign as smooth as
possible. If real-time analytics was part of your strategy,
then this is when it all pops-off!
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ANALYZE / OPTIMIZE
After 2-3 days of your videos drawing analytics data,
now is when you delve into all the analytics reports
discussed earlier: keywords, traffic sources, audience
retention, demographics, etc.
All of that information will allow you to optimize what
you currently have in place, as well as give you a
copious amount of inspiration where content ideas for
future campaigns and videos are concerned!
