Jenny Karn, the co-founder of digital agency Beutler Ink, where she leads the social media and content creation teams, teaches Texpo attendees on how to
1. HOW TO GET LEADS FROM
LINKEDIN
Jenny Karn
linkedin.com/in/jennykarn
2. LINKEDIN WEBSITE
REFERRAL TRAFFIC IS
NEARLY 4XTHAT OF OTHER SOCIAL PLATFORMS,
YET IT IS FREQUENTLY
IGNORED BY BUSINESSES IN FAVOR
OF FACEBOOK OR TWITTER.
3. THAT GIVES YOUR BRAND AN
OPPORTUNITYTO STAND OUT
ON THE PLATFORM.
4. YOUR LINKEDIN PRESENCE REQUIRES
A TWO-PRONGED STRATEGY
YOUR EMPLOYEES’
PERSONAL PROFILES
YOUR COMPANY PAGE
6. Add a banner
image and include the
company logo
CREATE (OR UPDATE) YOUR PAGE
Use search-friendly
keywords throughout the
company “about” section
Fill in all the
profile fields
7. ADD FOLLOWERS
Add a LinkedIn icon to
your website or email
signature
Cross-promote your
LinkedIn account
on other social channels
Consider an email
blast to let people
know you’re on
LinkedIn
8. PUBLISH A MIX OF CONTENT
CURATED
CONTENT
30%
ORIGINAL
CONTENT
70%
9. TALK ABOUT TOPICS YOUR PROSPECTIVE
CLIENTS AND EMPLOYEES CARE ABOUT
INDUSTRY
INSIGHTS
COMPANY
CULTURE
COMPANY
NEWS
CAREER
OPPORTUNITIES
PRODUCTS,
SERVICES, AND
SPECIALS
10. YOU DON’T HAVE TO POST EVERY DAY
Aim for 20 posts per month or
roughly 3x per week with additional
posts as needed
Post during peak LinkedIn usage times
(usually office hours, depending on
your industry)
11. REMEMBER LINKEDIN IS A VISUAL PLATFORM
Photos and video perform well
Don’t shy away from phone images
A mix of professional photos and
more candid snapshots works best
13. WE’VE ALL HEARD THE
ADAGE “IT’S NOT WHAT YOU KNOW,
BUT WHO YOU KNOW,” BUT
WHATYOUKNOW
ABOUT LINKEDIN CAN
ALLOW YOU TO BETTER REACH
WHOYOUKNOW
IN YOUR PROFESSIONAL LIFE.
14. IMPROVE YOUR PROFILE
Choose a professional headshot
Use search-friendly keywords in your
headline and summary
Include all professional positions even
ones outside your current career
Max out the skills (50)
Add projects, images, videos and
presentations to show off your work
15. Sync your email with LinkedIn to find
your connections
Add your LinkedIn URL to your email
signature and your Twitter bio
Give recommendations to get
recommendations
Join and contribute to relevant groups
Follow influencers and channels
FIND YOUR CONNECTIONS
16. POST REGULARLY TO YOUR PROFILE
Share helpful articles
Update your followers about
business opportunities
Avoid sales pitches; think like
a journalist
18. CONSIDER THE THREE TYPES
OF PAID PROMOTION
Paid
Advertising
InMail
Sponsored
Udates
19. EXPLORE PREMIUM ACCOUNTS
InMail and Sales Navigator are
available only through paid
accounts
Individual premium accounts
range from $30 dollars a month
(for job seekers) to $80 a month
(for sales professionals)
A team plan gives multiple
employees access to Sales
Navigator for $130 a month
21. PEOPLE YOU KNOW KNOW PEOPLE
Search specific companies you’d love
to work with
Do you have connections in common
with anyone in a relevant position?
Ask for an intro!