The very funny Jay Socol of College Station discusses using humor in your local government communications. Step 1: Be funny (like Jay).

1. USING HUMOR.
@JAYSOCOL @CITYOFCS

2. GOVERNMENT
=
UNFUNNY.

4. IT DOESN’T HAVE TO BE.

6. * CITY OF BRYAN WATER CALENDARS

7. 6 ELEMENTS REQUIRED FOR
HUMOR IN YOUR MESSAGING.

8. ELEMENT 1
YOU & YOUR STAFF ARE
LEGITIMATELY FUNNY.

10. ELEMENT 2
YOU & YOUR STAFF
POSSESS “THE FILTER.”

13. ELEMENT 3
YOUR INTENDED AUDIENCE
APPRECIATES HUMOR.

15. ELEMENT 4
YOUR COUNCIL HAS A
GREAT SENSE OF HUMOR.

17. ELEMENT 5
YOUR CITY MANAGER HAS A
GREAT SENSE OF HUMOR.

19. Suffering from acute
blood loss after
hurriedly shaving off
the goatee. Wife said I
kinda looked like
@jaysocol !
City Manager Kelly
Templin

20. ELEMENT 6
YOUR ORGANIZATIONAL
CULTURE EMBRACES
HUMOR.

22. 1. YOU & YOUR STAFF ARE LEGITIMATELY FUNNY.
2. YOU & YOUR STAFF POSSESS “THE FILTER.”
3. YOUR INTENDED AUDIENCE APPRECIATES HUMOR.
4. YOUR COUNCIL HAS A GREAT SENSE OF HUMOR.
5. YOUR CITY MANAGER HAS A GREAT SENSE OF HUMOR.
6. YOUR ORGANIZATIONAL CULTURE EMBRACES HUMOR.

23. USING HUMOR.
@JAYSOCOL @CITYOFCS