summer school lapin amk

1. Pitching
Teun Lucassen

2. The value of good ideas
Type of idea Description Value
Idea Just a plain old idea $0,083
Cool idea An idea that captures
the imagination
$5
Really cool idea A cool idea, shouted $5
Good idea An idea that someone
could actually use
$100
Good idea in the right
place at the right
time, sold
convincingly
Just what it sounds
like
$1.000.000+

3. Pitch tip #1: Show you are serious
If you don’t care enough about your ideas to try
flesh them out, why should your client?

4. Pitch tip #2: Be organized
• Have everything you need at your fingertips
• Plan your pitch well
• Make sure your tools work (beamer, powerpoint, demo)

5. Pitch tip #3: Be passionate!!!
• You are excited about your game
• Show this to your client!

6. Pitch tip #4: Assume their point of view
• Think about what’s in it for your client
• Make it easy for him (her):
• Give your idea “handles”
• Give them a professional looking report
• Give them your presentation
• Create short videos or demo-gameplay (risky!)

7. Pitch tip #5: Design the pitch
• Apply all your (game) design knowledge to your pitch!

8. Pitch tip #6: Know all the details
• Anticipate questions
• Design details
• Schedule details
• Financial details
• Risks

9. Pitch tip #7: Be confident and flexible
• Be sure the game is perfect for your client
• Magic word: Absolutely! (also when you mean “yes”, or “probably”)
• What if the meeting is suddenly shortened?
• What if your client seems to hate your first idea?

10. Pitch tip #8: Rehearse
• Always
• To anyone
• Don’t forget your demo

11. Pitch tip #9: Get them to own it
• Their own ideas are by definition better than yours
• So make the game their idea!

12. Pitch tip #10: Follow up
• If you expect something from
your client
• If your client expects something
from you

13. Questions?