The Future of B2B Marketing Is Account-Based, and It's Personal

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This document outlines the ABM journey of an individual who has been a lead-based marketer, dedicated ABM practitioner since early 2015, and led a company-wide ABM transformation in 2016. They have won an ABM Program of the Year award in 2017 from SiriusDecisions, showing success in their ABM efforts.

 Reformed lead-based marketer
 Dedicated ABM practitioner
 Started “ABM” in early 2015
 Company-wide ABM transformation in 2016
 Winner of ABM Program of the Year,
SiriusDecisions 2017
MY ABM JOURNEY
@PeterKHerbert #conex17 #ABM01

“Unless someone like you cares a
whole awful lot, nothing is going to get
[relevant and personalized]. It’s not.”

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The Future of B2B Marketing Is Account-Based, and It's Personal

1.

2.  Reformed lead-based marketer  Dedicated ABM practitioner  Started “ABM” in early 2015  Company-wide ABM transformation in 2016  Winner of ABM Program of the Year, SiriusDecisions 2017 MY ABM JOURNEY @PeterKHerbert #conex17 #ABM01

3.

4.

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6.

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8.

9.

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20. “Unless someone like you cares a whole awful lot, nothing is going to get [relevant and personalized]. It’s not.”