2. What is content marketing?
It is a form of marketing focused on creating, promoting and
distributing relevant information.
You can either create content and get paid to do it or you can use
content to promote your service or product.
It is a great way to build a relevant audience.
3. Youtube
Youtube is a great way of connecting with audience in a fun way. There is a
few approaches you can take. Usually travel videos are more vlog formats, we
can also see travel trips and tricks or travel guides.
https:/
/www.youtube.com/watch?v=OzC31jVrxd4&t=352s
Video above is from chanel called Flying the nest. They focus on travel vlogs
and they show how to cope as parents on the trip. Their source of income is
photoshop presets and social media masterclasses. I would say their videos
are relatable and great way to build and sustainable audience.
4. Next video I would like to include is from a channel called Lost LeBlanc, he is
mostly traveling in South East Asia and is showing how he lives there. This video is
a great example because it is really important to be real with your followers.
https:/
/www.youtube.com/watch?v=u0hrhZoL9Cg
We can also use this video to get an idea how to make money while creating
content.
I wanted to show this next video from Kinging-it to again point out how important
it is to connect with your audience and be real, even though it is not always pretty.
They are a couple traveling around Europe and making money through their shop.
https:/
/www.youtube.com/watch?v=uFpjD8qI79k
5. Blog
Blog is a great way to get all of your experiences, tips and ideas in one place.
https:/
/girlvsglobe.com
This is a beautiful example in my opinion. You can see this girl named Sabina is consistent with her blog and
has her blog nicely sorted. There are categories to help navigate the page.
Another great example of blog page is one named Nomadic matt
(https:/
/www.nomadicmatt.com/travel-blog/).
He focuses on traveling but posts other matter as well. He has also created a book and multiple online guides.
Another blog example is called Alpins in the alps by Jana and Brett.
https:/
/aplinsinthealps.com
They focus on Switzerland travel tips and also have Youtube channel where they share similar content as on
their blog. They use it to promote their Swiss vacation consultations.
6. Instagram
Instagram and social media in general is a great way to share and promote your content. It is
important to share relevant content and be consistent.
Previously mentioned Christian LeBlanc (@lostleblanc) has a strong audience on Instagram and I would
say it is mainly because of the quality of his content. He is a photographer and video maker and we can
clearly see it in his content as it is really eye-catching.
He sadly doesn’t have his Youtube mentioned in his bio, but does have a link to his website where he
sells his content creator training lessons.
I would like to share one of Christian’s post as an example. It is simple but effective. It shows him and his
girlfriend in beautiful resort and in my opinion is highly relatable. He went for multiple photos, which is
a great way to get your audience to stay on your page longer and interact with your content. Minus for
me is that there is no hashtags and no tagged location.
8. I want to mention Sabina (@girlvsglobe) again, her instagram is mainly made out of short videos (called
reels on Instagram). That is a great way of connecting and interacting your audience.
She is posting relevant
videos about her travel
- local food and places
to go to.
https:/
/www.instagram.com/girlvsglobe/
9. Instagram page Kinging it (@wearekingingit) is also really nicely done and they made sure all links are
included. They have also pinned two of their posts so you can see what they are doing and what they are
focusing on straight away when you come to their Instagram.
https:/
/www.instagram.com/wearekingingit/
10. Also previously mentioned creators named Flying the nest (@flyingthenest) have really nice and
consistent Instagram page. They made sure to include all links to their website but also Youtube and
they also promote their book on this Instagram page.
https:/
/www.instagram.com/flyingthenest/
11. Podcast
Podcast is great if you have a lot on your mind, you do not want to show your face and you
simply want to share your thoughts, experience and tips through talking. It can be really
difficult to keep up as podcast are not that popular at the moment and in my opinion it is
harder to build your audience only through voice. With that said I did find couple which
caught my eye (or ears?).
https:/
/open.spotify.com/show/7G2dORQu1PzpoaR1wsIyuY
This one above is called Tips for travellers, and what I like in particular is that is short by
relevant. You can get a lot of informations within 15 minutes and that what Gary is doing.
https:/
/open.spotify.com/show/3rg2hju5dg4RDs9Y5Ru63a
Next up is this show by Chris called Amatuer traveler travel podcast. His podcasts are longer
but detailed with focus on travel tips.
12. I would like to finish with saying it is really important to choose a content
you feel confident in and you understand 100%. You don’t want to hop
into something you are not comfortable in. How I said in the beginning it
is about planning and it is important to know what and where you want to
focus on.
