The new Prime Time with CIO’s is equal to realtime + media + face time!

1. Real Time + Face Time = The New Prime Time
“Despite all of the wonders of the modern age that we live in, technology
has not diminished the need for human interaction. We still like to see who
we're talking to and how they physically react to our questions and
concerns. “ (Steve Rubel, SVP, Director of Insights for Edelman Digital, a
division of Edelman, a public relations firm.)
Whether it’s an actual product or service, access, dialogue or other in
tangles such as social currency, providing values to ensure IT executives
continue to engage with your brand and share or inspire value with others,
should be the imperative.
Blended Elements that lead to the IT Executive
Engagement
Technology Customer Credible Prime Time
Attentioness enablers Advocacy Intelligence Content Experience
How to analyze the blended face-to-face technologies
The result is the
creation of a deeper
context and more
sustained form of
intellectual engagement
that translates into
commercial value.
Recognize now that
executive participants
now experience the
world of IT as a blended
reality. These will lead
to embracing a more
participatory IT
executive culture.