2. Not just pretty
There’s design, and there’s functionality.
We don’t separate them.
For us, the function of good design is to convey a message so it has the intended impact.
It’s that simple.
This portfolio is about how we use creative design and visuals that strategically complement
and enhance the message.
Each design is faithful to the principles of our CustomerFirst Framework™ by executing on a
specific strategy and achieving precise communication objectives.
It’s the impact that matters.
3. Concept Development
See further. Go beyond.
See all you’ve been missing with
the World's ONLYTrue Digital PET.
PhilipsVereos PET/CT
Vereos
Vereos True Digital 1:1 Photon Counting Technology
Time of Flight Sensitivity:
Spatial Resolution:
Image Quality:
SUV Quantitative Accuracy:
Image Noise:
Radiation Dose:
320ps, 40% more sensitivity that the current best scanner on the market
4.0mm
Achieves 2mm lesion detection
1:1 digital photon counting means no data loss and 2x increase in
quantification accuracy with +/- 5%, compared to +/-10% of other
scanners 20% Reduction
Lowest allowable minimal injected activity (<10mCi)
Vereos PET CT
Philips Healthcare
Vereos
Your reputation is on this line.
Be the clear leader in imaging.
Vereos' Digital PET scans radically
improve your diagnostic confidence,
patient treatment outcomes, and
referrals with 2x sensitivity gain
due to Time-of-Flight technology,
2x improvement in volumetric
resolution, and 2x increase in
quantitative accuracy.
With the World's ONLY True Digital PET
See further. Go beyond.
Vereos
From the only
Digital PET
in the world.
Vereos' Digital PET scans
radically improve your
diagnostic confidence,
patient treatment
outcomes, and referrals
with 2x sensitivity
gain due to Time-of-Flight
technology, 2x improvement
in volumetric resolution,
and 2x increase in
quantitative accuracy.
Unsurpassed sharpness.
Early detectioncan happen sooner
Radically clearer scans. Because early detection matters.
Vereos' Digital PET scans radically improve your
diagnostic confidence, patient treatment outcomes,
and referrals with 2x sensitivity gain due to
Time-of-Flight technology, 2x improvement
in volumetric resolution, and 2x increase in
quantitative accuracy.
Vereos
Vereos
Vereos' Digital PET scans radically improve your diagnostic confidence,
patient treatment outcomes, and referrals with 2x sensitivity gain due
to Time-of-Flight technology, 2x improvement in volumetric resolution,
and 2x increase in quantitative accuracy.
Double Your
Confidence Vereos' Digital PET scans radically improve your diagnostic confidence, patient treatment
outcomes, and referrals with 2x sensitivity gain due to Time-of-Flight technology,
2x improvement in volumetric resolution, and 2x increase in quantitative accuracy.
Vereos
A clear path to better care
Your moment of clarity
Vereos
Vereos' Digital PET scans radically improve
your diagnostic confidence, patient treatment
outcomes, and referrals with 2x sensitivity gain
due to Time-of-Flight technology, 2x improvement
in volumetric resolution, and 2x increase in
quantitative accuracy.
VEREOS DIGITAL
PET SCAN
TARGETED
TREATMENT
ANALOG
PET SCAN
A new path revealed
Vereos
Vereos' Digital PET scans radically improve your diagnostic confidence, patient
treatment outcomes, and referrals with 2x sensitivity gain due to Time-of-Flight
technology, 2x improvement in volumetric resolution, and 2x increase in
quantitative accuracy.
See all you’ve been missing.
Vereos
Vereos' Digital PET scans
radically improve your
diagnostic confidence,
patient treatment outcomes,
and referrals with 2x sensitivity
gain due to Time-of-Flight
technology, 2x improvement
in volumetric resolution,
and 2x increase in
quantitative accuracy.
Confidence, patient outcomes
Clarity, precision
Best, elite, superior
FINAL CONCEPT RECOMMENDATIONCONCEPTS TESTED
4. Concept Development
Efficia Product Line
Philips Healthcare
Straightforward
Brand reputation
Balance and ease
Philips Efficia
Be the peacemaker.
Balance clinical and financial needs.
When throughput is king
...and budget prime minister
Philips Efficia
Click, answer.
Click, click, answer.
Click, click, click, answer.
Philips Efficia
With an easy to use interface that shows you
almost anything you need in 3 clicks or less.
making patient monitoring click.
Philips Efficia
BUDGET
value accurate reliable ease of use
Meets all your requirements
including...
No frills. Just all your “must haves.”
Philips Efficia
Everything You Need.
NothingYou Don’t.
Philips Efficia
The go-to monitor for nearly
all of your patients.
Just the features I need...
...supported by the brand I trust.
Philips Efficia
When value and quality matter...
the choice is Philips Efficia
Just the featureswe need...
...supported by the company I trust.
Philips Efficia
When budget and qualitymatter,
accurate proprietary
algorithms and the patient monitoring features your clinicians
need. It’s portable and easy to use, with an interface that
shows most data within 3 clicks or less.
And it does all this while tting your budget.
FINAL CONCEPT RECOMMENDATIONCONCEPTS TESTED
5. Indulge
Yourself In
The Joy Of
Healthier
Living
Staying Healthy lets you
keep doing the things
you love. Our wellness
program developed
by trusted experts
helps keep you on track.
Healthy Living Now Can Shape
Your Future Celebrations
Put our proven Staying Healthy membership to work
for you, so you can keep doing what you love.
Concept Development
Staying Healthy Promotional Campaign
AARP
It’s easy to incorporate fun, healthy habits into your
family and social life when you join Staying Healthy.
The Healthier Way Is Your New Everyday
8. Marketing Communications
Disability Services
Promotional
Campaign
CCCIL (Central
Coast Center for
Independent Living)
“Otra vez trabajando y con beneficios.”
Si tiene beneficios del seguro
social por discapacidad y
quiere saber si puede
volver a trabajar,CCCIL le ofreceasesoramiento
gratuito y confidencial
¿Tiene usted una
discapacidad y está
interesado en volver
a trabajar?
9. 10
Motorcycle safety measures include motorcycle operator licensing and training, traffic laws and enforcement, and
educational programs and campaigns. Considerable emphasis is placed on educating both motorcycle riders and car
drivers that share the road with motorcyclists about safe driving. Additionally, education and outreach efforts often focus on
alcohol. However, there is no consistent evidence that any of these measures reduce the number of motorcycle crashes or
deaths.
HOW EFFECTIVE ARE THE MEASURES?
A few recent studies have shown that mechanical improvements such as antilock brakes can reduce the severity of
crashes, and this may affect injuries and deaths.5, 25, 26 Other motorcycle safety efforts include improving road conditions,
reducing cultural support for rider-group alcohol use, and improving clothing and motorcycle visibility through bright or
reflective colors. But again, no consistent evidence shows that any of these measures reduce the number of motorcycle
crashes or deaths.5, 25
The only safety measure that costs little to initiate and reaches all riders is a state universal motorcycle helmet law. It is
also the only measure proven to improve motorcycle safety.5, 25
SUMMARY OF MOTORCYCLE SAFETY EFFORTS
Unknown:
Limited or no scientific
evidence.
Uncertain:
Effectiveness is still
undetermined.
Likely:
Demonstrated to be
effective in certain
situations.
Scientifically
Proven:
Demonstrated to be
effective in several
scientific evaluations
with consistent
results.
National Highway Traffic Safety Administration. Countermeasures that Work, 200825
U
L
e
U
E
u
L
D
e
s
S
P
D
e
s
w
r
National Highway Traffic Safety Administration Countermeasures that Work 200825
State motorcycle helmet laws
Motorcycle rider education and training
Motorcycle rider licensing
Helmet use promotion programs
Helmet law enforcement, noncompliant
helmets
Alcohol impairment: detection and sanction
Alcohol impairment communications
Conspicuity and protective clothing
Other driver awareness of motorcycles
Unknown Uncertain Likely
Scientifically
ProvenProven
13
There are two types of helmet laws used in
the United States.
Universal Helmet Law: Requires all
motorcycle riders and passengers of all
ages to wear helmets that meet the DOT
standard whenever riding.
Partial Helmet Law: Only requires
specific groups of people, such as those
below a certain age, to wear helmets.
Each state decides its respective helmet law.
As of 2010, 20 states and the District of Colum-
bia had universal helmet laws, 27 states had a
partial helmet law, and 3 states had no helmet
law. Many states have weakened their helmet law
over the years, while a few states have strength-
ened their helmet law.41
The research on states that change their
helmet law is very clear:
• When a state enacts a universal
helmet law, helmet use increases
substantially.3, 34, 35, 36, 37
• When a state repeals a universal
helmet law, helmet use decreases
substantially.3, 38, 39, 40
• When a state repeals a universal
helmet law, motorcycle deaths and
injuries increase.3
UNIVERSAL HELMET LAWS INCREASE HELMET USE
Under universal lawUnder partial/no law
Nebraska (1989*)
Washington (1990*)
California (1992*)
Maryland (1992*)
Louisiana (2004*)
* Year of enactment
80%
99%
81%
99%
85%
41%
50%
25%
60%
15%
Under universal law Under partial law
Arkansas (1997*)
Texas (1997*)
Kentucky (1998*)
Louisiana (1999*)
Florida (2000*)
Pennsylvania (2003*)
* Year of repeal
97%
96%
100%
99%
82%
97%
66%
65%
52%
53%
58%
52%
All five states gained a substantial increase in helmet use in the year after the universal helmet law
was enacted.
All six states showed a substantial decrease in helmet use in the year after the universal helmet law
was repealed.
THE POSITIVE IMPACT OF STRENGTHENING HELMET LAWS
THE NEGATIVE IMPACT OF WEAKENING HELMET LAWS
Rate of helmet use before and after repealing a universal helmet law3, 38, 39, 40
Rate of helmet use before and after enacting a universal helmet law3, 34, 35, 36, 37
Journal of Public Health Policy3
1. National Highway Traffic Safety Administration. Determining lives and costs saved and injuries prevented by motorcycle helmets. Washington (DC): National
Highway Traffic Safety Administration, U.S. Department of Transportation; 2011.
2. Federal Highway Administration. Highway statistics 2008: State motor-vehicle registrations (Table MV-1). Washington (DC): Federal Highway Administration,
U.S. Department of Transportation; 2009.
Save LiveS, Save Money
how does your state measure up?
Average number of lives saved
for states with a Universal Law
40
14
6
Average number of lives saved
for states with a Partial Law
Average number of lives saved
for states with no law
Average money saved for states
with a Universal Law
$66 million
$23 million
$10 million
Average money saved for states
with a Partial Law
Average money saved for states
with no law
a NatIoNaL perspeCtIVe
lives saved by helmet use
per 100,000 registered
motorcycles, 2008 1,2
dollars saved by helmet use
per 100,000 registered
motorcycles, 2008 1,2
iLLinoiS
Seventy five percent of the people who died from
motorcycle crashes in Illinois were not wearing a
helmet, among the highest percent nationally.1
Illinois
ranks near the bottom at #43 in the nation for lives
saved and for money saved by helmet use.
What can IllInoIs do?
Consider enacting a universal helmet law.
By doing so, you will save the lives of many
Illinoisans, protect your families and commu-
nities from preventable tragedy, and free up
money for your other priorities.
3
WI
OH
INIL
MI
Universal Helmet Law
Partial Helmet Law
No Helmet Law
Illinois
Indiana
Michigan
Ohio
Wisconsin
/1970
/1984
/1969
/1978
/1978
6
9
25
10
4
$10M
$14M
$43M
$16M
$6M
State
Type of Law/
Year Enacted
Lives saved by
helmet use
per 100,000
registered
motorcycles,
2008 1,2
Dollars saved
by helmet use
per 100,000
registered
motorcycles,
2008 1,2
REGIONAL COMPARISON OF HELMET LAW IMPACT
Policy Communications
Motorcycle Safety Guide
CDC (Centers for Disease
Control and Prevention)
We also created pieces specific to each State, to
show how each one compares with nearby states
with differing laws, in terms of saving lives and
money.
11. Strategic Frameworks
Integrative Developmental Care Model for
the Neonatal ICU
Philips Healthcare
First highlight key ideas
and best practices - one
petal at a time.
Then showcase the
company’s products that
apply to each petal.
12. Strategic Frameworks
Intensity of Protective Factors Impact
Health and Quality of Life
Social Connectedness
Intensity of Risk Factors Impact
Isolation
10 0
0 10
Conceptual Framework for Understanding of IsolationCreating an Isolation Framework for Older Adults
AARP Foundation
