.

1. Amazon filing suit over phony online reviews

2. 
 Amazon is suing more than 1,000 people for
allegedly offering to post glowing write ups for
money for products they have not tried
 In April, Amazon sued several sites. Most currently
Amazon is going after writers of the reviews
themselves based off of accounts on Fiverr.com
 Fiverrr is a online freelance marketplace
 Writers promise the sellers to write a review and
attach their name to it, to boost the sellers chances of
a sale
Situation

3. 
 Restaurants, Uber rides, hotels, Iphone cases
 Sites that depend on customer reviews like Yelp and
TripAdvisor
 45% of buyers consider product reviews when
purchasing online
Who it effects

4. 
 Amazon tried to provide safeguards by verifying
customers online accounts
 Anyone who has an account can write a review
Attempts

5. 
 Only identifiable by username online, Amazon is
working towards determining real names
 Suing for unspecified damages, an order to force
users to stop writing fake reviews
 Offenders could be liable for violating Amazon’s
terms and services
Conclusion

6. 
 What would you do if you were Amazon?
 How do you measure someone credibility online?
 How can you prevent false advertisement?
 Is the website like Fiverr responsible or is it purely
individuals?
 With a spike in online shopping and the holiday season
upon us, how can one tell the true value of a product
 Should Amazon have a stricter verification of its
customers?
Questions

9. 
 http://www.houstonchronicle.com/business/techn
ology/article/Amazon-sues-review-sellers-in-salvo-
against-bogus-6577533.php
Source