Final project for "Introduction to Information System" course.

1. Teresa Chuang | Daniil Delnik | Lilian Hendricks | Serina Nguyen | Derek Swan | Phoebe Yeo

2. Overview
ProblemProblem App Benefits ImplementationFinancial

3. Problem
● Small cars are not big enough
● Trucks, Sedans, and SUV’s are unused and idle
● Lots of movement and growth in cities
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

4. TRUCK

5. For young, tech-savvy, Uber users in urban areas seeking fast,
convenient hauling, UberTruck is the premium service among
cargo transportation apps because of its ease of use,
brand equity, and quick response times.

6. What is UberTruck?
● Cargo transportation (electronics, appliances, furniture, & moving service)
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

7. What is UberTruck?
● Cargo transportation (electronics, appliances, furniture, & moving service)
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

8. What is UberTruck?
● Cargo transportation (electronics, appliances, furniture, & moving service)
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

9. Where is UberTruck?

16. Benefits for Uber
● Advantage over other companies
● Increase revenue, customer base, number of drivers
● Provide more opportunities for current Uber truck drivers and truck owners
● Strengthen customer relations by providing solution to transportation needs
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

17. Pricing
Cost Type Cost Amount
Initial Fee $5
Cost Per Minute $0.30
Cost Per Mile $1.25
Fee Per Item $15
Typical Ride $30
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

18. Development Cost
$200,000
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

19. Scenario
Rides per
Year
Revenue per
Year
ROI After a
Year
Payback
Period
Worst 31,200 $234,400 17% 45 weeks
Normal 36,400 $273,000 37% 39 weeks
Best 44,200 $331,500 66% 32 weeks
Financial Analysis
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

20. Develop Recruit Release
Implementation Plan
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

22. TRUCK
Marketing Plan
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

23. Marketing Plan
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

24. PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

25. TRUCK
BLACK
FRIDAY
Marketing Plan
PROBLEM THE APP BENEFITS IMPLEMENTATIONFINANCIAL

27. Questions?