1. “Ingress and Pokemon Go”
Teresa Bosch, September 2016
Augmented Reality Games:
Storytelling and Fan Communities
IML 600
2. Outline
1- Questions
2- Overview Ingress and Pokemon Go in numbers
3- Ingress elements that Pokemon Go was replicated
4- Community Building
5- Fan Phenomenon
6- ARG Storytelling. Ingress as a Case Study.
3. “It’s time for game developers to stop trying to
replicate the pleasures of film. Games need to find their
own forms of expression, capitalizing on their unique
properties as dynamic, participatory systems.”
Frank Lantz and Eric Zimmerman, “Checkmate: Rules, Play and
Culture,” Merge, 1999, in Henry Jenkins. Games, the New Lively Art.
4. “Our whole mission as a company
is to evangelize this whole
concept of playing games outside,
real world games”
John Hanke, CEO of Niantic Labs,
Sept. 2016
5. 1- Which are the Ingress elements that Pokemon Go was replicated to
continue the success and fan phenomenon? Pokemon Go would be
the same without Ingress?
2- What was the strongest storytelling in Ingress? And in Pokemon
Go? The participants told their stories and delivered their content? Is
the same in Pokemon Go?
3- The demographics data for are similar for each game? There are
relevant variations?
4- Does Niantic developed a new language with this kind of games?
1- Questions
7. Pokemon Records
The game itself has become a mobile phenomenon, having
earned numerous records since its July 2016 debut.
It became the most downloaded app in its first week ever
The fastest to reach 50 million installs on Google Play,
The fastest mobile game to reach $500 million in revenue, just
to name a few.
The most viral and profitable mobile game of all time.
2- Pokemon Go in numbers
10. “Before Pokémon Go, the Niantic
team created Ingress, another
game that sends players out into
the real world.”
“Ingress formed the infrastructure
that Pokémon Go builds on top of
– the ‘portals’ in Ingress became
Pokéstops, for example.”
“Developing Ingress over the
course of several years gives
Niantic the insight into how to keep
Pokémon Go fresh and alive, even
when the novelty wears off.”
John Hanke,
CEO of Niantic Labs
https://techcrunch.com/2016/09/13/pokemon-go-will-likely-come-to-android-wear/
San Francisco, Sept, 2016
3- Ingress elements that Pokemon Go was replicated
by Sarah Perez
11. “It would be hard to imagine having done
Pokemon straight out of the box. We
had years of institutional learnings (much
less code) from Ingress to make
Pokemon Go”.
Flint Dille, Niantic
3- Ingress elements that Pokemon Go was replicated
12. “One idea that will make its way to Pokémon Go in the
future are events. These will be the next focus for the
game, after its worldwide launches complete. And the
events will feature the release of new Pokémon. Along
with events, the player versus player battles will arrive in
the future, too”.
3- Ingress elements that Pokemon Go will replicated
John Hanke,
CEO of Niantic Labs
Sep, 2016
https://techcrunch.com/2016/09/13/pokemon-go-will-likely-come-to-android-wear/ by Sarah Perez
13. “Niantic’s location-based gameplay approach wasn’t
invented for Nintendo’s franchise, but rather designed
and refined first in the fan-favorite Ingress”.
Andrew Hayward
Greenbot
http://www.greenbot.com/article/3097573/android/why-pokemon-go-fans-should-or-shouldnt-play-ingress.html
4- Fan Phenomenon
14. “Never underestimate the power of affiliation”
-Flint Dille-
INGRESS Community in Munich
4- Fan Phenomenon
4- Fan Phenomenon
16. “A lot of what we’re doing with Pokémon, we learned
through three years of hard work with Ingress and
building up that community around the world,
maturing that technology, the social aspect of it, the
group gameplay, and the events for Ingress are
really the lifeblood of that game,” Hanke said. “I think
you can expect to see things like that in Pokémon
Go.”
5- Community Building
John Hanke, CEO of Niantic Labs,
Sept. 2016
17. Three Years of Ingress and the Road for Niantic
Kyoto- January 28, 2016
5- Community Building
18. “2015 was a busy year for Niantic and one filled with some memorable
challenges and triumphs for the team. Some of the highlights that stick
out for me were mingling with more than 6,000 Ingress players at a
massive Ingress event in historic Kyoto in the heart of cherry blossom
season, winning the Game Designers Grand Prize at the Tokyo Game
Show, announcing Pokémon GO with our new partners In Japan,
closing our financing and spinning out of Google, and setting up our
new offices and operations in four countries around the world.”
5- Community Building
John Hanke, CEO of Niantic Labs,
Niantic Blog
19. “Ingress has had an ongoing story for years. That's
the biggest asset and the biggest liability. Our story is
kind of a game. We drop story out every day, like
puzzle pieces. We answer old questions and crete
new questions while deepening the meta world every
day.The idea is that each daily drop gives our players
something to debate and discuss every day.”
“The events really do create branches in the story. If
the Enlightened wins an Anomaly, the story goes a
different direction than if the Resistance did, so it is
kind of a pick-a-path. The thing that I think is the
strongest is the amount of discussion Ingress
generates with our players.”
6- INGRESS Storytelling
Flint Dille
20. Ingress is an
augmented reality
massively
multiplayer online
role playing GPS-
dependent game.
Study Case
GLOBAL BATTLE
BETWEEN THE
RESISTANCE AND THE
ENLIGHTENED TO
CONTROL THE WORLD.
21. 6- Ingress Storytelling: Enlightened Ireland
https://es.pinterest.com/pin/241927811211447678/Follow this link to watch this animation
22. 6- Ingress Storytelling: Enlightened Paris Operations
http://pin.it/rje_SX9Follow this link to watch this animation
23. 6- Ingress Storytelling: London
10 months of Ingress gameplay in 11 minutes
https://youtu.be/ZPecNX7-TMEFollow this link to watch the video
25. https://www.youtube.com/watch?v=PTmr8tXCADY
Is the fourth-largest city in Japan by population, and the largest city on the northern
Japanese island of Hokkaido. Sapporo is known outside Japan for having hosted the 1972
Winter Olympics. The flag of the city (left) has interesting coincidences…
6- Ingress Storytelling- Sapporo - “SUPERNOVA”. 2015/7/15
Follow this link to watch this video
26. - Ingress- Week Report. March 2016
Who push the narratives?
Follow this link to watch the video https://youtu.be/x87o08AW4IQ
27. “For those primarily interested in telling stories
across platforms and contexts, these limits can in fact
be strengths. But real-world games and other playful
systems need not always be about telling stories (or
“delivering content”); rather, and perhaps most crucially
in education, innovation, and civic engagement
contexts, such games can also be about empowering
participants to tell their own stories and construct their
own environments”.
Jeff Watson, ARG (Augmented Reality Games) Games Beyond the ARG.
6- ARG Storytelling
28. Has Pokemon Go the same strength in their
Storytelling to survive for the next years?
6- ARG Storytelling
Notas do Editor
It was absolutely amazing to watch the Ingress community continue to evolve through the course the year, many reaching spectacular heights– managing to launch a couple of ‘Ingress babies’ along with amazing Operations literally spanning the globe. We rolled into our three year anniversary topping 14M downloads and seeing the largest number of active players in the game’s history.
Agents didn’t just download the game. They immersed themselves in it at levels dwarfing past years, for example walking more than 258 million kilometers while playing Ingress in 2015. That’s nearly double the distance that players covered in 2014. Our Ingress Anomaly events series saw three times the number of attendees in 2015, bringing 254,184 people of all ages, cultures, and backgrounds together at real world meet ups that synced up around the world.
it’s still the most profitable mobile game ever.
Pokemon merchandise sales are eye-catching
Online Pokémon merchandise sales have swelled in the wake of the game’s July premiere. The revenue amassed from branded Pokémon toys and games was 233 percent larger this August compared to the same month last year. Branded apparel sales in August even outpaced last year’s Halloween season, which is when branded Pokémon apparel purchases are historically highest.
Other mobile platforms: apple watch, android wear.
In fact, Niantic Labs also just launched its own Pokémon Go Plus device – a $35 device you can wear as a bracelet. The Plus lets you catch Pokémon without pulling out your phone while walking, running, or biking.
FLINT Dille: Well… It would be hard to imagine having done Pokemon straight out of the box. We had years of institutional learnings (much less code) from Ingress to make Pokemon Go.
We are going to different places discovering what’s called Portals. Portals are the central part of Ingress. Real world places. Importants, with significance. Statues, murals, art, buildings, different structures. You wanna capture Portals for your team. There are two teams in Ingress.
Blue: Resistance
Green: Enlightened
Both factions are competing to control the portals. At any given time a Portal may be controlled by one of the two factions. Or it may be neutral. Neutral Portals are grey. When you arrive to a neutral Portal you definitely wanna capture it. And by deploying a Resonator on that Portal it becomes yours. You only need to deploy one Resonator to capture a Portal but there are eight slots in a Portal so you can fill it up with all eight. You use Resonators to claim a Portal and to strengthen a Portal. Adding more Resonators makes it stronger. How do you get Resonators? Hacking –friendly and non-friendly Portals gets you gear you need to actually continue the game.
1. Capture neutral Portal with Resonators.
2. Build them up for your Faction.
3. See an enemy Portal: attack it with XMP Bursters.
4. But what if a Portal is controlled by the other Faction?
5. Attacked them. Fire. Blast. You wanna smash it. You attack using XMP Bursters. Bursters you gain for hacking weaken Resonators. As you destroy Resonators that will weaken the enemy Portal.
6. Next challenge: Linking Portals. Once your Portal is full of your team´s Resonators it can now be linked to other Portals. Linking Portals makes them stronger, and is the first step towards capturing territory. In order to link Portals you will need a Portal Key. You get those by Hacking Portals. You don´t use a key from the Portal that you Hacked it from. Find another portal that is controlled by your Faction. Once you press the link button your scanner is gonna look for nearby Portals you can link that Portal to.
7. Two Portals together, you can créate a Control Field, finding a third Portal and linking it to both of the first two. When you linked three portals together, you have created a Control Field. You can control territories within Portals boundaries.