11 Developing ICT Project for Social Change

*Information & Images taken from various sites on the internet and is under OER Commons.
GUESS THE SCRAMBLED WORD/S
PTNCCEO PPEAR
1
CONCEPT PAPER

OSINSMI NDA OISVNI
2
MISSION AND VISION

SCLOAI EHNACG
3
SOCIAL CHANGE

URSPEPO
4
PURPOSE

Prepared by: Mr. Teodoro R. Llanes IIEMPOWERMENT TECHNOLOGIES
ICT PROJECT FOR
SOCIAL CHANGE

I CAN:
❑ I can learn how to work with peers and external
publics/ partners for the development of an ICT project
that advocates or mobilizes for a specific Social
Change or cause.
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CONCEPT PAPER ON ICT PROJECTS
Concept Paper – It is a
document used to convince a
panel of potential funders to
help a product, program, or
service become a reality.
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CONCENT PAPER ELEMENTS
1.Introduction
2.Purpose
3.Description
4.Support
5.Contact Information
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CONCENT PAPER ELEMENT
1. Introduction – This includes
your mission and vision and a
brief introduction of your project /
campaign.
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PARAISO: BRIGHT BEGINNINGS PROJECT (INTRO)
Twelve million people call the capital city of Manila in the Philippines, home.
Heartbreakingly, many who live here are being left far behind in abject poverty.
According to statistics: 4 million or 37% of the entire population are below the
poverty line and live in heavily populated slums.
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“Poverty is the worst form of violence.” - Mahatma Gandhi

2. Purpose – This includes the
reason why the project /
campaign is worth your
sponsor’s time, effort and
money.
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PARAISO: BRIGHT BEGINNINGS PROJECT (PURPOSE)
Under Young Focus Foundation,
this project works to provide free
and accessible education to
children of all ages up to college,
along with school sponsorship
programs for the youth of
Smokey Mountain.
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3. Description – This includes
all the necessary information
about the project. It involves
the website/s or page you are
going to produce and the
purpose of each and how they
work in unison.
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PARAISO: BRIGHT BEGINNINGS PROJECT (DESCRIPTION)
It has become my mission to fundraise for the
Preschool in Smokey Mountain. Through
multiple efforts such as holding and
performing at benefit concerts, auctioning off
original artworks, creating social media
movements and approaching different bodies
and companies I hope to make the Paraiso:
Beginning’s Project a success.
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4. Support – This contains the
budget needed for the project,
though some concept papers do
not specify any amount
requested from the sponsor.
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PARAISO: BRIGHT BEGINNINGS PROJECT (SUPPORT)
This project has set a goal to raise
funds for the procurement and
renovation of a 3-story building
that would serve as a Preschool
for children aged 3-5 yrs. This
would allow the number of
preschool aged students to grow
from 80 to 300.
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Donate via bank donation.
For donations in the Philippines please use
this bank information and make it payable to:
Young Focus for Education & Development
Bank: BPI (Bank of the Philippine Islands)
Branch: Navotas Account no.: 4651-0036-58
BIC/SWIFT code: BOPIPHMM
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PARAISO: BRIGHT BEGINNINGS PROJECT (SUPPORT)

5. Contact Information – This includes information on how
the group can be contacted.
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Young Focus works to give every child the
opportunity to better themselves and to have
access to an education regardless of their
family’s situation. (For more information on
Young Focus visit: www.youngfocus.org)

SMART CRITERIA
Your project/campaign must met the SMART criteria:
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Time-bounded
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Values Integration
❑ Concept discussed are needed to be utilized effectively in
order to have a good ICT Project for Social Change.
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DELIVERABLE #11: 11YourSection_LastName.pdf
Find an specific Project for Social Change. Create its Concept Paper, use the following
elements of a Concept Paper provided.
Identify any which Interactive Multimedia and ICT Tools (Television / Radio Broadcast,
Text , Social Media and etc.) are present, include evidences. Don't forget to give credits /
sources.
❑ E.g. Paraiso: Bright Beginnings Project used website blog on elle, videos on their
campaigns, e-commerce in terms of donation (PayPal, Credit and Debit cards) and
different of different social media. (Provided with evidences / Screenshot for each
mentioned IE's and ICT Tools)
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GUESS THE WORDS FROM LETTERS: {I,T,C,C,T,O,P,E,J,R}
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ANSWER: (2Words, 10 Letters ALL): _____ ________________
ICT PROJECT

EBTWESI PRMOONTOI
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WEBSITE PROMOTION

GUESS WORDS FROM PICTURE: TWO WORDS
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WEBSITE TRAFFIC

VLAONAIITD NDA CEBDEFAK
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VALIDATION AND FEEDBACK

PUBLISHING AND
SUSTAINING ICT
PROJECT

I CAN
❑ I can learn how ICT Project are published,
promoted, monitored, updated and maintained.
❑ I can create a reflexive piece or output using an
ICT tool platform, or application of choice of
learning through during the semester.
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PUBLISHING ICT
PROJECT
Where to upload ICT Projects?
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1

DIFFERENT PLATFORMS TO UPLOAD ICT PROJECT:
❑ Social Media
❑ YouTube
❑ Change.org
❑ Blogs / CMS / Websites
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WORDPRESS
WordPress - is a free and
open-source content
management systems
based on php and
MySQL
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FILE MANAGER
File Manager - is an
uploading tool web interface
that allows you to manage all
your files. There are many
file manager present now.
(File Manager App, Google Drive,
DropBox, etc.)
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WEBSITE MANANGEMENT
Website Management - a website
management platform is an
integrated set of tools that allows
teams to create, design, develop,
launch, manage, administer, and
monitor website contents.
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WEBSITE MANANGEMENT
A Web Content Management System
(WCMC) is a software Content
Management System (CMS) specifically
for web content.
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It provides website authoring, collaboration, and administration tools
that help users with little knowledge of web programming languages or
markup languages create and manage website content.

EXAMPLES OF WEB MANAGEMENT PLATFORMS:
1.WordPress -Is a free and open-source content management system (CMS)
based on PHP and MySQL.
2.Drupal -A free and open-source content- management framework written in PHP
and distributed under the GNU general public license.
3.Joomla -Is a free and open -source content management system (CMS) for
publishing web content. Joomla is written in PHP, uses object- oriented
programming (OOP) techniques.
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PRMOTION AND MONITORING ON
ICT PROJECT
Promotion and Monitoring to increase
traffic and traction on ICT Project.
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2

WEBSITE PROMOTION
Website Promotion – is the
process of increasing exposure
of a website to bring in visitors.
Various techniques such Search
Engine Optimization (SEO) and
Web Content Development are
being used to increase website
traffic.
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WAYS TO GET MORE TRAFFIC AND TRACTION
To get more traffic and traction, you
should not only be good in
writing/designing, but also good in
promotion.
Here are several ways to gain traffic:
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1. Use Interactive Multimedia –By
integrating the use of Interactive
Multimedia to your social media,
e-mail, and etc. created in
different channels and formats to
gather different kinds of
audiences in different ways.
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2. Use Various Online Tools -
create headlines grab in attention
in email, twitter and Facebook
post for gathering more
audiences in other networks.
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3. Use Images - create images in Pinterest, Instagram,
SlideShare and YouTube what will catch the attention of viewers.
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4. Use blog - Use your
blogs to frequently
connect with other
people and build
relationship and
network.
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5. Collaborate Online -
collaboration with
friends, influencers,
readers will strengthen
your network.
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6. Update - Always
have a fresh content
and regularly update
post, news, write ups,
or images.
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TRACTION TOOLS FOR
VALIDATION / FEEDBACKS
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1. LinkedIn - is a social
networking site designed
specifically for the business
community. The goal of the site
is to allow registered members
to establish and document
networks of people they know
and trust professionally.
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TRACTION TOOLS FOR VALIDATION / FEEDBACKS

2. AdWords (Google
AdWords) is an advertising
service by Google for
businesses wanting to
display ads on Google and
its advertising network.
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3. Reddit (/ˈrɛdɪt/) is an American
social news aggregation, web
content rating, and discussion
website. Registered members
submit content to the site such as
links, text posts, and images,
which are then voted up or down
by other members.
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4. Facebook ads are purchased
on an auction basis, where
advertisers are charged based
on either clicks, impressions or
actions.
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FACEBOOK PAGE STATISTICS
Overview – contains
the summary of
statistics about your
page.
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Post Reach – gives
you more insights
on which recent
post reached the
most people.
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Organic Reach – your posts seen through the page’s wall,
shares by users, and newsfeed
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Paid Reach – your posts seen through paid ads.
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Post Clicks –
number of clicks
done to your posts.
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Likes, Comments, and Shares – actual interaction done by
your audience either though liking the post, commenting on
it, or sharing it on their walls
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Page Visits –
contains data of
the number of
times your page
tabs are visited
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People – contains statistics
about your audience’s
demographics (age, location,
gender, language, and country).
It also includes demographics
about the people you have
reached and engaged with.
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DEMOGRAPHICS
Demographics –It refers to
the statistics characterizing
human population usually
divided by age, gender,
income, location and
language.
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PSYCHOGRAPHICS
Psychographics – is the
study of personality, values,
opinions, attitudes,
interests, and lifestyles.
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PSYCHOGRAPHIC SEGMENTATION
Psychographic Segmentation –
involves dividing your market
into segments based upon
different personality traits,
values, attitudes, interests, and
lifestyles of consumers.
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UPDATING CONTENT AND
MAINTANING TRAFFIC
Keeping the content fresh and
maintain people on your site.
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3

WAYS TO UPDATE CONTENT AND MAINTAIN TRAFFIC
1. Update Contents Regularly - add fresh,
new contents like write ups, pictures,
videos, infographics, blogs , news articles,
and ideas regularly. Aside from the reason
that it will attract new visitors, search
engines can recognize when you are being
active , and act accordingly by visiting your
site more often too.
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2. Update Links - regularly check
links to other sites to make sure
they are current and better if you
have new links to add. You can also
utilize an RSS feed that will update
subscriber each time you publish
fresh content to the website.
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3. Reply To Inquiries - be active and reply
to your visitors on any inquiry, questions
or comment that they may have, activity
in your site will increase more traffic and
visitors.
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4. Maintaining Your Site - maintenance will
ensure that your files and file directory
structures are up and running properly at all
times, and all your links are functional. Check
that any changes or addition you make will
not affect the links and loading of images and
pages. Make use of e-mail feedback portion of
your site to make you aware of the problems
that visitors may convey to you so that they
will be resolve quickly.
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Values Integration
❑ We must utilize these tools wisely in order to reach a
bigger audience and maintain good competition on
other competitors.
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DELIVERABLE #12: 12YourSection_LastName.pdf
Full details are in Edmodo.
66

11 Developing ICT Project for Social Change

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