eCommerce day 2017 - On-page Optimization - Soft Uni

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Tendrik

Презентацията за on-page оптимизация беше представена от Иван Абаджиев на второто издание на eComerce day в Софт Уни.

Negócios

Ivan Abadzhiev
20.01.2017
eCommerce Day 2017
SoftUni Digital
On-page optimization

On-page optimization
Off-page optimization

Rel attributes
http://www.w3schools.com/tags/att_a_rel.asp

Duplicate content
<link rel="canonical" href="https://site.com/" />

Tools for speed test
• https://developers.google.com/speed/pagespeed/insights/
• https://gtmetrix.com/

Tips&Tricks
• Gzip Compression
• Leverage browser cache
• http://tendrik.bg/blog/uvelichi-skorostta-na-tvoya-online-magazin/

Images
• Very well compressed
• Names
• Semantic
• Without special symbols, only “-” can use
• Without Capital letters
• Without spaces

Responsive & Mobile
https://search.google.com/search-console/mobile-friendly

Who is the owner???
Private vs Public Domain

Google rich snippets
Possible with schema.org

eCommerce day 2017 - On-page Optimization - Soft Uni

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