Generic Capabilities2010

Confidential A CAPABILITIES OVERVIEW

Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

Why We Are Effective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Low Infrastructure Costs Specialists work remotely to control costs Telecommute as necessary Senior Level Management Staff assigned to your account are supervised by senior members on the team Senior level marketing expertise In-Person Meetings Strategy meetings to discuss objectives, deliverables, schedules, budgets and success metrics     

Our Vision For Our Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Our Vision: To provide exceptional sales and marketing support and strategic marketing expertise that meet our clients’ immediate and long-term needs, at a reasonable cost.

CLIENT VALUE Flexible Fee Structures Based on Your Needs, Budget, and Goals Confidential

Hourly Rate – Non Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Blue Shield of California Blue Shield of California required a management team to develop and deploy over 300 pieces of collateral every six months. Member and prospective marketing pieces were produced in English and Spanish and deployed in print and multiple websites.

An Example of a Retainer Commitment- Non Profit ,[object Object],Confidential Strategy and Implementation RES SUCCESS has had the need for marketing strategy and on-going support. Excel in Marketing has completed research of the marketplace, made comprehensive recommendations in a marketing plan, and mapped the tactical execution to a calendar based on man hours by month. This convenient solution enabled RES SUCCESS to plan annual milestones and budget to meet their needs. January February March April May June July Aug Sept Oct Nov Dec Branding X X Grant Development X X X X Database Development X X Brochure X X Website X X Media X Community Relations X

Confidential Project-Based Work- Non Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],Project Based Billing Cycla LLC is a professional recycling brokerage firm that helps connect large Thrift Store chains with buyers of recyclable materials throughout the world. Project Based Billing Springstone Schools provide middle and high school students with Asperger's Syndrome, Non-verbal Learning Disability and other executive function challenges a nurturing and challenging environment in which they can thrive. ,[object Object],[object Object],[object Object],[object Object]

Strategic Energy With Definitive Results ,[object Object],Confidential Research Infrastructure Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collateral & Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Insmark Inc. Insmark is a small, family run business that provides sales and marketing materials for life insurance professionals located in Northern California. InsMark is focused on helping both consumers and financial service professionals identify, understand, and capitalize on planning opportunities that exist or arise due to market conditions or tax law. By producing branded, highly-functional software for life insurance professionals, Insmark is the leader in their space. Efforts resulted in increased sales and seminar attendance of 75-125 persons per event.

Identity Package ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential SkyHouse Solutions SkyHouse Solutions is a start up company providing professional energy savings services to residential and business customers throughout Northern California. EIM developed the strategic roadmap addressing incorporation, research, branding, website design and development, writing and design for collateral, business cards, letterhead, envelopes and presentations.

Public & Community Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations We have provided these services for companies large and small- some of these include: Pearson’s Learning Network, FHP, National Directory Information Services, Supervisor/Mayoral campaigns, PG & E, PowerSports, Retrospectacles, Science Tools, The Orinda Arts Council to name a few.

Program Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Research Define Objectives Recommend Tools & Tactics Production Code & Track Execute Assess & Adjust

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Investigating Your Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Client Control You can review the recommendations and determine what is within your budget.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Undeniable Value Flexible & Accommodating Wealth of Knowledge Successful Marketers Executive Management Results Focused! Short-Term or Long-Term

Confidential Experience Serenity by the Sea

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Proven Effectiveness

Confidential Measurable Results “ We will help you to architect a powerful, long-lasting marketing effort that will catapult your business to the next level” • Integrated Programs • Coded & Tracked • Analyzed Sound Research Comprehensive Strategy Proven, Integrated Tools & Tactics Measured Effectiveness Greater Yield From Your Customers

Confidential Return on Investment Calculator

Generic Capabilities2010

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Generic Capabilities2010