7. Everyone now has the power to innovate
in a digital world thanks to the marriage
between the two great innovation
platforms of the 21st century: internet
and mobile. Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
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9. We’re communicating
more than sleeping
The average UK adult is now
spending more time using media than
they are sleeping. 8h 41m
communicating versus 8h 21m
sleeping
8hrs 41m
Source Ofcom August 2014
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11. Internet and web-based content: key statistics
Source: IDATE / Industry data / Ofcom / comScore
*comScore MMX, August 2013, home and work panel, persons 15+
† IDATE / Industry data / Ofcom, 2013.
‡ international research, September 2013, internet users 18+
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Figure 5.1
24. Business / Advertising Impact
Cameras everywhere
New editing tools
Easy upload to the web
Access to archives with digitization
File storage options multiply
Storytelling is changing
24
31. New Screens, new markets, wider reach
New formats and business models with the web
Digitization widens content, tools and distribution
Personalised media consumption
Summary
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