In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future. Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market. Contained here are the findings relating to those Millennials interviewed in the USA.

1. 1Learn more at
www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on the United States
Millennial Leaders are a subset of the Millennial generation, identified in Telefónica’s Global Millennial Survey in 2013,
and are defined as being on the cutting-edge of technology, believing they can make a local difference and believing they
have opportunities in their country to become an entrepreneur.
…Focused on their futures
 Almost three-quarters (74 percent) of U.S. Millennials believe their education has prepared them for their
professional futures
 They are most likely to pursue a career in technology (25 percent), with starting my own business (23 percent)
and healthcare close behind (22 percent)
 Two-thirds (66 percent) are interested in pursuing job opportunities abroad…with almost as many (64 percent)
saying the biggest benefit is gaining perspective on the world
Millennial Leaders stand out among peers in terms of satisfaction and optimism_
U.S. Millennials are Increasingly Optimistic About the Future _
U.S. Millennials say they are generally satisfied with their lives, but are concerned about the state of their country and the
world. According to Telefónica’s Global Millennial Survey results, now in its second year, Millennials are focused on their
futures, more connected than ever and are passionate about taking on issues such as education.
U.S. Millennials, particularly U.S. Hispanic Millennials, are…
…Optimistic
 Millennials in the United States are about as satisfied
with their lives as they were in 2013 (86 percent to
87 percent, respectively)
 Forty-three percent are very optimistic about their
futures compared to 35 percent last year – and U.S.
Hispanic Millennial women are the most optimistic (56
percent)
 Optimism about the direction of the country grew this
year with 51 percent saying the best days are ahead
compared to 2013 (44 percent)
…Ambitious
 Having a stable, well-paying job is considered a
greater personal accomplishment to achieve in the next
10 years (46 percent) than family milestones, such as
getting married (14 percent)
 Believe they have more entrepreneurial opportunities
(84 percent) than 2013 respondents (77 percent)
 Value digital skills for improving the quality of their
work (69 percent) and the ability to work faster (43
percent)
 Twenty-two percent of U.S. Millennials are considered Millennial Leaders
 Forty-nine percent of Millennials Leaders in the United States are very satisfied with
their lives, compared to 30 percent of U.S. non-Millennial Leaders
 Sixty-one percent are very optimistic about the future, and only 38 percent of non-
Millennial Leaders share the sentiment
 Over two-thirds (67 percent) of Millennial Leaders strongly believe they have
opportunities in the United States to become an entrepreneur, but only 26 percent of
non-Millennial Leaders believe the same
Western Europe
50%
Latin America
72%
My country’s
best days are
ahead…
U.S.
51%
U.S. Hispanic Male: 62%
U.S. Hispanic Female: 53%
U.S. Non-Hispanic Male: 55%
U.S. Non-Hispanic Female: 44%

2. 2Learn more at
www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on the United States
Satisfied with their educations, but concerned about affordability_
_
 Seventy-eight percent agree they have access to the educational
opportunities they desire
 U.S. Millennials (59 percent) are more satisfied with their education
than their global peers (52 percent)
 Affordability is the area with the greatest need for improvement
according to U.S. Millennials (66 percent), over quality of teachers (53
percent) and curriculum (52 percent); however, globally, quality of
teachers and curriculum are seen as the areas of greatest need (59
percent each) over affordability (48 percent)
INSET ONE STTE HERE
What aspects of your country’s
infrastructure should your
government focus on improving?
Showing % selected
Select answers shown
Education System 57%
Public health system
facilities such as hospitals
31%
Safe, affordable housing 28%
Natural resources and
recycling
20%
Public roads and highways 10%
Believe the economy and education are top concerns both globally and locally _
_
 U.S. Millennials believe the gap between the rich and the poor is expanding (77 percent)
 Almost half (47 percent) believe the biggest hindrance to growth in their country is corruption, followed by
education (38 percent), political leadership (38 percent), economic inequality (36 percent) and inflation (36 percent)
 Thirty-two percent believe equal opportunities for all is the characteristic that makes the U.S. poised for growth
Time is the new currency: Both in the United States as well as other regions, Millennials believe donating time is the
best way that young people can make a difference in their communities. Over two-thirds (67 percent) believe they can
make a difference locally, and almost half (39 percent) believe they can make a global difference.
The economy 38%
Poverty 35%
Education 28%
Healthcare 27%
Corruption 27%
Terrorism 24%
Most Important Global Issues: Global MillennialsMost Important Global Issues: U.S. Millennials
Poverty 44%
Corruption 36%
The economy 26%
Education 26%
The environment 25%
War 25%
 Seventy-nine percent of U.S. Millennials say they own a smartphone this year, compared to 70 percent last year
 Fifty-six percent say they own a tablet this year, compared to 37 percent last year
 While they still rely on personal mobile technology primarily for entertainment, which they say has been significantly
transformed by mobile technology (58 percent), they also say it has transformed access to news (47 percent),
education and research (46 percent) and even finding a job (35 percent) and enhancing workplace productivity (32
percent)
Technology is transforming their world _
_
Survey Methodology
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the
United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey
and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany,
Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country
sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet,
gender, and age. The U.S. Hispanic and U.S. Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent,
and the U.S. margin of error is +/- 3.1 percent. The sample size for the U.S. population is 1,000 and includes 501 U.S. Non-Hispanic
Millennials and 499 U.S. Hispanic Millennials. In the U.S. exact sample composition is not identical wave over wave, and trend data may be
somewhat affected by these variations.