In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Despite being motivated users of technology, we see in this section that not all regional Millennials have the same expectations of the source of technological innovation.

1. Telefónica Global
Millennial Survey:
Section 7_
Race To Be Next “Global
Technology Leader”
telefonica.com/millennial
s

2. 57
11
28
16
7
40
My country is currently a global
leader in technology and
innovation
In the next 10 years, my country
will be a global leader in
technology and innovation
United States Western Europe Latin America
2
Those in Latin America see global technology and innovation
leadership in their futures
Now vs. The Future in Technology and Innovation Leadership
*Select answers shown

3. 3
Latin America looks more to government to drive technological
innovation, while US and Western Europe also look to established
companies
32
21
15 14
29 28
11
14
22
48
12
14
Established companies from leading
developed countries
The government Regionally-based startup companies Startup companies from leading
developed countries
United States Western Europe Latin America
Who Should Be Investing in Technology
*Select answers shown