Presentation by Team Action Zone (TAZ) from MoneyTalks event in Tampere on 09.02.2012.

1. Team Action Zone
The outdoor exergaming co
MoneyTalks, Tampere
February 9, 2012
Kari laurila, CEO
Team Action Zone is the
global innovation leader
in outdoor exergaming
Bjong
Copyright Team Action Zone 2011 www.teamactionzone.com

2. Outdoor Exergaming
Team Action Zone takes computer gaming outdoors and
makes physical exercise fun with GPS- and sensor technologies.
Copyright Team Action Zone 2011 www.teamactionzone.com

3. TAZ – The Company
TAZ received Quality
Innovation 2011 award
from the President of
Finland, Tarja Halonen.
TAZ outdoor game
TrezrHunt was chosen as
one of the five nominees
for the Finnish Sports
product of the year
2011.
Wired UK: ”Team
Action Zone pioneers
outdoor exergaming”.
Copyright Team Action Zone 2011 www.teamactionzone.com

4. TAZ – Multidisciplinary team
Kari Laurila, CEO
16 years management and leadership career
• in Nokia, e.g. Head of NRC Japan 2001-2003,
• innovator of many first in the world technologies.
Jyrki Nieminen, CMO Over 20 years marketing career, Executive
board member of WSOY, creator of Like and
Johnny Kniga brands, several CEO positions.
Ilkka Salminen, CTO 11 years Nokia career, as chief architect in
several research programs, co-author of
"Personal Content Experience: Managing Digital
Key Positions Life in the Mobile Age"
Copyright Team Action Zone 2011 www.teamactionzone.com

5. TAZ - Business Idea
The core business idea:
License innovative outdoor games to event organizers (globally)
Get 15% share of the revenues (revenue share model tested already)
Organize own events mainly to corporate teams (20-500 participants)
Get 90-100% of the revenues (revenue share model tested already)
Copyright Team Action Zone 2011 www.teamactionzone.com

6. TAZ - Business Idea
TAZ offers outdoor games to consumers via application web stores.
First single player games, soon followed by multiplayer games.
TAZ also tailors outdoor games to attractions like amusement parks,
where even thousands of visitors can play the games simultaneously.
TAZ will also carry out
indoor exergaming pilots
together with partners.
Copyright Team Action Zone 2011 www.teamactionzone.com

7. Products
Current TAZ game portfolio
FlagHunt 10-150 participant team game
TrezrHunt 1-6 player single/multiplayer game
Bjong single player game
TAZ games available in 2012
ActionTrack 1-300 participant (team) game
CombatZone 10-150 participant team game
TAZ games are easy to learn and use.
TAZ games are for exercise, fun and getting your team spirit high.
You control the game by running and moving yourself, not by clicking keys.
Copyright Team Action Zone 2011 www.teamactionzone.com

9. Status
In the proof-of-concept phase (2011) TAZ has had 48 customers.
Key partners: Linnanmäki Amusement Park and Naantali Spa.
TAZ started international activities in January 2012, and expands
first to Denmark (the first partner deal agreed), UK and Sweden.
TAZ has been contacted by several licensee candidates outside
Europe already.
TAZ board members: Kari Laurila, Marko Luomi, Markku
Simmelvuo.
TAZ enters Tekes NIY1 during H1/2012 (max 250.000€ public
funding). TAZ has arranged the financing for this phase.
Before Tekes NIY2 phase (max. 750.000€ public funding) TAZ will
arrange a new financing round to speed up the international
growth during years 2013-2014.
Copyright Team Action Zone 2011 www.teamactionzone.com

10. Forecasted revenues (core business)
8 M€
= licensing
= own events
2,5 M€
400 k€
2012 2013 2014
Copyright Team Action Zone 2011 www.teamactionzone.com

11. Thanks!
Contact:
kari.laurila@taz.fi
www.taz.fi
Copyright Team Action Zone 2011 www.teamactionzone.com