The SLEPT Factors: Social/Cultural, Legal, Economic, Political and Technological. Socio cultural environment: Importance, Cultural universals, High and low context cultures, Importance in business, Culture-communication, behavior and religion, Analytical approaches- Hofstede’s cultural typology, self reference criterion, environmental sensitivity, Suggested solutions.

2. Contents

3. PEST Analysis
PEST analysis (political, economic, socio-cultural and technological) describes a
framework of macro-environmental factors used in the environmental scanning
component of strategic management. It is part of an external analysis when
conducting a strategic analysis or doing market research, and gives an overview
of the different macro-environmental factors to be taken into consideration. It is a
strategic tool for understanding market growth or decline, business position,
potential and direction for operations.
PESTEL or PESTLE, which adds legal and environmental factors. Popular in the
United Kingdom.

4. SLEPT
PEST + Added Legal Factors

5. Definition: SLEPT Analysis
SLEPT analysis is a framework to assess an organization’s external
environmental influence on it. It considers five factors affecting the
macro-environment - Social, Legal, Economic, Political and Technological (hence
the mnemonic SLEPT)
The outcome of SLEPT analysis is an overall picture of the macro environment to
identify threats and opportunities that can be used in SWOT analysis. SWOT
further adds on the internal factors affecting the organization. SLEPT helps to
identify and hence take advantage by maximizing opportunities and minimizing
threats. It gives an understanding of the broad and long term trends and makes
the firm in a better position for strategic decision making.

6. SLEPT
Social Factors: Includes health consciousness, education level, population growth
rate, gender distribution, social classes etc.
Legal Factors: Includes laws such as anti-trust law, discrimination law, intellectual
property laws, consumer protection laws, employment laws, regulatory mechanism
etc.
Economic Factors: Includes growth rates, inflation rates, interest rates, exchange
rates, fiscal policies, monetary policies, credit availability etc.

7. SLEPT
Political Factors: includes government policies and intervention in the economy
such as corruption level, government stability, trade control, competition
regulation, involvement in Trade Unions, consumer protection laws, employment
laws etc.
Technological Factors: includes technological aspects such as R&D activity,
technology incentives, rate of technological change, infrastructure level, access to
technology etc.
Hence, this concludes the definition of SLEPT Analysis along with its overview.

8. Disscuss SLEPT factors

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10. Hospitality sector In India

11. Coca Cola

12. Patanjali

13. Starbucks

14. Thanks