McAfee enhances ABM data with TechTarget Priority Engine.

1. ©TechTarget 1
McAfee enhances ABM data with
Priority Engine
Customer
Testimonial
The objective The tactics
Enhance current ABM
approach by leveraging
Priority Engine data
Upload McAfee Named Account
list to Priority Engine & reveal:
• Which accounts are active, in-market
• Who is researching at those accounts
• What topics/pain-points they care about
McAfee targets 788 green field accounts
in an ABM approach
The product empowers
our reps to feel confident
to aggressively try to get
into those accounts
because they are armed
with the information to
contribute
Matthew Donoghue
Head of Marketing,Americas
McAfee