Webinar - Connecting Workforce and Business Initiatives with Lifelong Learning - 2017-07-11
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Libraries continue to evolve to be a viable resource for workforce and business development, shifting programs and initiatives to meet the ever-changing needs of workers. New programs and grant-based initiatives help patrons develop core skill sets and competencies that will help them enter, or reenter, the workforce. Spaces like the Eureka Loft extend far beyond the basics of workforce training and offer courses in marketing, digital media production, business development, interviewing techniques and one-on-one mentoring. Learn about Scottsdale Public Library’s Eureka Loft from Nife Adeyemi, Digital Media Specialist and librarian Allan McWilliams. They share success stories and some valuable lessons learned as they grew Eureka's program offerings. The digital media lab in Eureka Loft, geared towards entrepreneurs and small business owners, offers free space for those who need to shoot videos, record podcasts or create marketing materials for their business or brands. The Eureka Loft is a collaborative environment in Scottsdale's Civic Center Library.
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Webinar - Connecting Workforce and Business Initiatives with Lifelong Learning - 2017-07-11
- 1. Eureka! Where Workforce and Business Initiatives Connect with Lifelong Learning Nife Adeyemi and Allan McWilliams, City of Scottsdale, Arizona
- 2. . © TechSoup Global | All rights reserved2 • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • You can find upcoming and past webinars on the TechSoup website: www.techsoup.org/community/events- webinars • You will receive an email with this presentation, recording, and links • Tweet us @TechSoup or using hashtag #tswebinars Using ReadyTalk Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
- 3. . © TechSoup Global | All rights reserved3 Presenters Allan McWilliams City of Scottsdale, Arizona Nife Adeyemi City of Scottsdale, Arizona Susan Hope Bard TechSoup Assisting with Chat: Becky Wiegand, Alicia Kidd
- 4. . © TechSoup Global | All rights reserved4 The Need Is Global – And So Are We • TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. Countries Served TechSoup Partner Location NetSquared Local Group
- 7. • Tourism: Scottsdale is known for tourism • Visited by more than 9 million people annually • Generates an economic impact of 3.7 billion annually • Population: 241,812 • 71.57% of businesses employ 1-4 people Community
- 8. Downtown Scottsdale is Home to a Number of New & Innovative Corporations:
- 9. Hot spot of activity for startup community
- 10. 21st Century Customer Trends include: ▪ Focus on personal growth and reinvention ▪ Development of Creativity and Innovation ▪ Communication and Collaboration ▪ Life and Career Skills ▪ Environment in which novice and expert roles are fluid as people learn together Changing Roles of Libraries
- 11. ◼Re-Visioning library spaces & services ▪ Reaching to underserved library populations ▪ Utilizing library resources to maximum efficiency ▪ Championing the library in the community ◼Creating new partnerships to enhance our community ▪ COS Economic Development ▪ ASU Scottsdale Center for Innovation ▪ Non-Profit Organizations as program partners, SCORE, SoFA, etc. This 21st Century Shift Has Meant…
- 12. Partnership with ASU SkySong COS Economic Development Civic Center • A History A brief history of the Eureka Loft in Scottsdale
- 13. How The Eureka Loft Came to be How Eureka Was imagine
- 14. ◼Gordon McConnell: Vice president of ASU’s Entrepreneurship & Innovation Group contacted Dana Braccia: Senior Manager at Scottsdale Public Library via Linkedin to talk about combining the free resources of the public library with the local entrepreneurship community. Who Initiated this Program?
- 15. ◼To give inventors, problem-solvers, and entrepreneurs a community space where they can come together to work & learn. The goal is the democratization of entrepreneurship. Why was Eureka created?
- 18. ◼SkySong, the ASU Scottsdale Innovation Center, is home to a diverse business community that links technology, research, education and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy. ◼Organized around a central plaza with a signature shade structure, SkySong is a 1.2 million-square-foot mixed-use development located on a 42-acre campus in Scottsdale. A joint venture among ASU, the City of Scottsdale, ASU Enterprise Partners and the Plaza Companies, SkySong is three miles from ASU’s research-intensive Tempe campus and 15 minutes from Sky Harbor International Airport What is SkySong?
- 20. Mark A. Paratore Economic Development Specialist Entrepreneurialism, Small Business Support mparatore@scottsdaleaz.gov 480-312-2038 @ScottsdaleEcDev ChooseScottsdale Text ‘ChooseScottsdale’ to 22828 for e-news
- 22. What Do We Do?
- 24. ◼SPACE is foremost, the library designated the Mezzanine Level of the Civic Center Library for Eureka, relocating the Scottsdale Collection ◼Create Eureka in SPL Civic Center – Mezzanine level ▪ Co-working spaces ▪ Place for entrepreneurs, innovators and inventors to network ▪ Access to ‘pracademic’ learning modules ▪ Programs of interest to entrepreneurs and innovators ▪ Physical layout includes white board and lean canvas materials ▪ Job Help Hub Programs for job-seekers ▪ Utilize library databases, print materials and staff knowledge How Did We Do It?
- 26. Space/Programming Highlights ▪ Places to gather ▪ Collaboration table allows content streaming and access for 6 laptops ▪ Free mentoring appointments with Arizona Commerce Authority and SCORE ▪ Free Business or Networking Programs. ▪ Career resources, Job Help Hub Classes ▪ Digital Media Lab and Specialist ▪ Economic Development resources support Space/Programming
- 30. 3 Years = 1148 Programs!
- 31. Partners - AZ Small Business Development Center, AZ Commerce Authority & SCORE
- 34. Marketing with: • Instagram • Twitter • Facebook • Google + • Pinterest MARKETING: SOCIAL MEDIA CLASSES
- 35. 3-D Models and Animation Blender
- 36. Design
- 37. Create
- 38. How to Write a Business Plan
- 40. Job Help at Eureka! Tools and Talent
- 43. Performance July 1, 2016 – January 31, 2017 12,660 Visitors 46,878 Since May 2, 2013 113 Programs 1,148 Since May 2, 2013 1,021 Program Attendees 7,410 Since May 2, 2013 Agreed Metrics & Performance
- 44. Nife Adeyemi Digital Media Specialist
- 45. JOIN Our Meetup Group! Download this presentation Password: digitalmedia2017 MEETUP.com/Eureka-Scottsdale
- 52. DIGITAL MEDIA CLASSES BRANDING YOUR BUSINESS
- 53. A brand is an intangible perception of a person, thing, product or service that people choose to buy into based on what they are told or experience. A brand is a belief system. - Olivia Scott, Branding Expert A BRAND BRANDING YOUR BUSINESS 101
- 54. Digital Media Classes In the Eureka! Loft Branding Through Video
- 55. DIY VIDEO & PHOTOGRAPHY DIGITAL MEDIA CLASSES
- 57. VIDEO STATS
- 58. Digital Media Classes In the Eureka! Loft WWW:When Websites Work
- 59. 55% of users spend 15 seconds or less on a website. (Chartbeat) Other sources quote 10-20 Seconds. YOU HAVE 15 SECONDS!
- 60. “Your WEBSITE is actually about the person who clicks the link to see it.” YOUR WEBSITE http://www.copyblogger.com/how-to-write-an-about-page/
- 62. Digital Media Classes In the Eureka! Loft Social Media Marketing
- 63. INSTAGRAM & FACEBOOK FOR BUSINESS DIGITAL MEDIA CLASSES digitalmedialab@scottsdaleaz.gov
- 64. Design Your Own Marketing Materials Digital Media Classes in the Eureka! Loft
- 65. 94%DESIGN YOUR OWN MARKETING MATERIALS on a Budget DIGITAL MEDIA CLASSES use CANVA
- 68. FREE STOCK PHOTOS picmonkey.com pixabay.com unsplash.com pexels.comhttps://stock.adobe.com (first 10 images free)
- 69. AUDIO http://freemusicarchive.org/License_Guide STOCK PHOTOS/FOOTAGE ROYALTY FREE CREATIVE COMMONS LICENSING PUBLIC DOMAIN https://support.google.com/youtube/answer/ http://freemusicarchive.org/curator/video
- 70. HOW TO MONETIZE YOUR VIDEO OR WEBSITE https://support.google.com/youtube/bin/answer https://support.google.com/youtube/bin/answer GOOGLE ADSENSE
- 71. GOOGLE FETCH GOOGLE TRENDS GOOGLE CORRELATE SEARCH ENGINE OPTIMIZATION https://www.google.com/webmasters https://www.google.com/trends/ https://www.google.com/trends/correlate http://answerthepublic.com/
- 72. Blogging for Business DIGITAL MEDIA CLASSES digitalmedialab@scottsdaleaz.gov
- 75. Katie O’Connor, Adult Services Coordinator 480-312-7063, koconnor@scottsdaleaz.gov Allan McWilliams, Programming Librarian 480-312-3242 amcwilliams@Scottsdaleaz.gov Bethany Ronnberg, Job Help Librarian 480-312-6296, bronnberg@scottsdaleaz.gov Olunife Adeyemi, Digital Media Specialist 480-312-2179, oadeyemi@scottsdaleaz.gov Mark Paratore, Economic Development Specialist 480-312-2038, mparatore@scottsdaleaz.gov The Team!
- 76. CONNECT
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