In this webinar Joseph DiGiovanni, Co-Founder Tapp Networks, LLC and Peggy M. Geisler, Senior Strategic Consultant PMG Consulting LLC shared how nonprofits can learn leading practices to accelerate social impact in the communities you serve through the latest digital communication tools and technology.

1. 3 Pillars of Nonprofit Digital Transformation
Accelerating Impact in the Digital Age
STAKEHOLDERS - COMMUNITY - FUNDERS
Peggy Geisler, PMG Consulting
Joseph DiGiovanni, Tapp Network
Tapp Networks, LLC. | Confidential 2022. | www.TappNetwork.com
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2. Social Ecological Model of Change
Connectivity & Communications Drive Impact
Pillars of Influence: STAKEHOLDERS - COMMUNITY - FUNDERS

3. Affordable and Accessible Marketing
Technology Now Available to NonProfit Sector
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“Over 50% of nonprofits are not
using a customer relationship
management system (CRM) or
automation tools to effectively
engage their donors, volunteers,
and members.”
“41% no segmentation
capability”

4. STAKEHOLDERS
Accelerating Collective Impact

5. The 5 Conditions of Collective Impact to
Catalyze Stakeholder Collaboration
The power of Collective Impact lies in the
heightened vigilance that comes from multiple
organizations looking for resources and
innovations through the same lens, the rapid
learning that comes from continuous feedback
loops, and the immediacy of action that comes
from a unified and simultaneous response among
all participants.
Technology Brings it all together

6. Collective Impact 101 (for your reading pleasure)
Backbone Organization: Creating and managing Collective Impact requires a separate organization and staff with a very specific set of
skills to serve as the backbone for the entire initiative. Coordination takes time, and none of the participating organizations has any to spare.
The expectation that collaboration can occur without a supporting infrastructure is one of the most frequent reasons why it fails.
Common Agenda: Take a close look at any group of funders and nonprofits that believe they are working on the same social issue, and
you quickly find that it is often not the same issue at all. Each organization often has a slightly different definition of the problem and the
ultimate goal. These differences are easily ignored when organizations work independently on isolated initiatives, yet these differences
splinter the efforts and undermine the impact of the field as a whole. Collective Impact requires that these differences be discussed and
resolved. Every participant need not agree with every other participant on all dimensions of the problem.
Shared Measurement: Collecting data and measuring results consistently on a short list of indicators at the community level and across
all participating organizations not only ensures that all efforts remain aligned, it also enables the participants to hold each other
accountable and learn from each other’s successes and failures.
Mutually Reinforcement Activity: Collective Impact initiatives depend on a diverse group of stakeholders working together, not by
requiring that all participants do the same thing, but by encouraging each participant to undertake the specific set of activities at which it
excels in a way that supports and is coordinated with the actions of others.
Continuous Communication: Developing trust among nonprofits, corporations, and government agencies is a monumental
challenge. Participants need several years of regular meetings to build up enough experience with each other to recognize and appreciate
the common motivation behind their different efforts. They need time to see that their own interests will be treated fairly, and that
decisions will be made on the basis of objective evidence and the best possible solution to the problem, not to favor the priorities of one
organization over another.

7. Collective Impact 2.0
THE 2.0 SOLUTION
● Progressive government agencies and
nonprofits are using emerging
technologies to enact successful collective
impact approaches to address long-term,
large-scale problems.
● Technology can establish a centralized and
dynamic measurement system and
communication tool for communities to
align efforts and data to measure and
achieve common goals through
transparent and accountable means.

8. Accelerating Collective Impact - SLACK
Stakeholder Collaboration: Communications

9. Accelerating Collective Impact - SLACK
● In a year, we have grown to 543 users!
● 71 users are active a day.
● Users have 28 channels on various topics to engage in: art-n-culture, board, donate-swap, eastern-wa, ed-ceo, equity,
español, finance, funding, fundraising, general, housing-and-homelessness, introductions, islands, jobs, policy-updates,
prof-devt-and-training, random,, rural, slack-help, tech-tools, and volunteer-mgmt., community-engagers and equity-
ambassador.
TECHSOUP: SLACK FOR NPS
CLICK HERE

10. Accelerating Collective Impact - AirTable
Collaborative Work Management Software
● Content Management
● Campaign Coordination
● Relational Databases

11. Accelerating Collective Impact - AirTable
Collaborative Work Management Software
DPP
Leverages Air Table as their
Media Hub for their blogs,
social, news, and publishing
● Hundreds of Partners

12. Accelerating Collective Impact - Click UP
Project Management Tool
Collaboration:
Assign multiple assignees
to tasks, set subtasks, set
dependencies and
track progress from
your dashboard.

14. COMMUNITY
Full-Funnel Communications

15. Just Say No to Silos
Omni-Channel Approach
Brand Print Social OOH Website Videos Advertising
Ask a Sexpert:
Angie Scott of Beebe Healthcare
Spicy Conversations:
Trivia with UD & DSU
Candid Conversations:
Convos with UD & DSU students
PSAs: Explain campaign
Blogs (2/month)
Questionnaire &
Test Site Locations
Resources to
determine if testing
is needed and where
to get it
9 billboard
locations:
6 Wilmington area
and 3 Salisbury
4 posts/week
(mix of posts)
Education, Testing,
Prevention)
Instagram, FB,
Twitter
6 Posters: English
2-Education
2-Prevention
2-Testing
6 Posters: Spanish
2-Education
2-Prevention
2-Testing
Brand Platform
Identity, Tagline
Strategy
3 Distinct Pillars
Design, Layout,
Copy, Visual
Treatments,
Guidelines
Boosted Ads
Promoted Digital
Ads on Instagram
& Facebook
Boosted Videos
YouTube
CRM

16. CRM Solution - HubSpot
● HubSpot CRM is an easy-to-use contact management tool
for organizations of all sectors and sizes. Your team can store
necessary information for all of your organization’s contacts
including community members donors and stakeholders.
● Using HubSpot CRM, you can keep all communications
with contacts in one place, allowing you to easily see all
previous messages without having to dig through your inbox
or track down information from former colleagues.
● You can also use HubSpot CRM to fundraise. An email
marketing feature to bulk email your contacts to promote
fundraising efforts or nurture relationships with donors.
Click here for Blog / Demo

17. Accelerating Constituent Journey
HubSpot CRM

18. Overall process
(The whole thing)
Marketing Funnel Stages
(Where your prospect is)
Top of the funnel
(Build awareness/identify needs)
Middle of the funnel
(Research, Inquire)
Bottom of the funnel
(Participation)
New Behavior
(Habit Change)
Education and
Engagement
Strategy
(How to do it)
Advertising
(Social, Display, Outdoor)
Lead Capture
(Bloga, Downloads, Landing Page)
Lead Nurturing- Donate
Email Drip Campaigns, Re-
Marketing)
Activation: Crowd-Funding
Community Based Tools(
Commitment
Full Funnel Campaigns - Fundraiser’s Best Friend

19. Contemplation
Campaign
Engagement
Social Media - Webinars
Like-Follow-Share-Tag-Pin-#
Preparation
Website
Engagement
Educational Blogs, Video
Action
Registration
Opt-In Email and Downloads
Apply-Train
Pre-Contemplation
Brand Awareness
Advertising, SEO
Maintenance
Enrollment
Personalization and Automation
Smart Content + Email Drip Campaigns
Impact Communities
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2
3
4
5
Stages of Change Theory 2.0
Volunteering - Event Registration - Membership

20. Health Belief Model 2.0
Community Impact Campaigns - Social Determinants of Health
INDIVIDUAL
PERCEPTIONS
MODIFYING
FACTORS
LIKELIHOOD OF
ACTION
● Top Funnel Campaign
● Perceived Susceptibility to STIs
● Erase Stigma Awareness Ads
● Social Media Engagement
● Mid-Funnel Campaign
● Educational Blogs
● Stop STIs Videos
● Influncer Engagement
● Bottom Funnel Campaign
● Perceived Benefits
● Drive Desired Behaviors
○ Prevention Pledge
○ Testing Site Visits
CRM
Earned and Paid Media Automation-Personalization
IMPACT: Decrease STI Infection Rate

21. Accelerating Campaign Success
Department of Health

22. FUNDERS
Data & Dashboards

23. Funder Reporting - Click UP
Track Time, Expenses and Funding

24. Funder Reporting - HubSpot
Track Time, Expenses and Funding + Communications Impact and ROI

25. Funder Reporting - Clear Impact
RBA Results Based Accounting and
Community Scorecards

26. Summary

27. PILLAR SYSTEM TECHNOLOGY TOOLS
1. Stakeholders
Collective Impact
Framework
Collaboration
Project Mgmt
● Slack
● Click-Up
● Air Table
● HubSpot
2. Community
Behavior Change
Omni-Channel
Personalization
Automation
● HubSpot
CRM-CMS
3. Funders
Impact
Investing
ROI Dashboards
RBA Scorecards
● Click Up
● HubSpot
● Clear Impact
The Three Pillars of Nonprofit Digital Transformation

28. NEW TechSoup QUAD
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Connections, Content & Cost-Savings
1. Dedicated community space where you
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2. Curated knowledge base featuring an
array of resources, templates, and
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3. Unique member content, including
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comparisons
4. Events with experts who'll share insights
and answer your questions
5. Community Marketplace Discounts
https://page.techsoup.org/introducing-quad

29. RESOURCES
Free Collective Impact (PMG Consultation)
http://www.pmgconsulting.net/contact-us/
Free Website, HubSpot or Marketing Consult
(Tapp Consultation via TechSoup)
https://page.techsoup.org/digital-marketing-services-
2021?hs_preview=uqvGVfQz-43372837672#tslp-form
HubSpot/ TechSoup Discount Link
https://www.techsoup.org/hubspot
Contact
● Peggy Geisler
● PGeisler@pmgconsulting.net
● Joseph DiGiovanni
● Joe@TappNetwork.com