Growing Residential and Retail Sectors coupled with Rising Per Capita Disposable Income to Drive Indonesia’s Air Conditioners Market at 13% CAGR during 2013-18

1. M a r k e t . I n t e l l i g e n c e . E x p e r t s
Indonesia Air Conditioners Market
Forecast & Opportunities, 2018

2. I n d u s t r y B r i e f
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Indonesia is the fourth most populated country in the world and consists of 1,750 islands. The country faces extreme
humidity throughout the year, which necessitates the requirement for cooling and ventilation. This is contributing
significantly to the demand for air conditioners in the country. In addition, the market is also witnessing rapid increase in
demand for air conditioners due to the growth in hospitality and food service industries in Indonesia. The split air
conditioners segment will continue to dominate the air conditioning market in Indonesia during the forecast period. It is also
expected that with increasing awareness about energy conservation, the demand for low voltage and low watt air
conditioners would also increase over the coming years. The market is also witnessing an increase in demand for air purifier
based air conditioners, and this segment is expected to grow further as a result of increasing awareness about air pollution
and its adverse effects on health and environment.
According to “Indonesia Air Conditioners Market Forecast & Opportunities, 2018”, majority of the demand for air
conditioners is being contributed by the residential sector, but demand from industrial sector is expected to grow at a higher
rate because of the implementation of the government‟s MP3EI Master Plan 2011-2025, which aims at developing economic
corridors across all the six regions of the country. It is forecast that Indonesia‟s air conditioners market will grow at the
CAGR of around 13% during 2013-18. The Java region of Indonesia holds the major market share in the Indonesia‟s air
conditioner market, as majority of the country‟s population resides in this region. However, growing urban
population, increasing per capita income and rapid industrialization are likely to fuel the demand for air conditioners in the
Sumatra region during the next five years. The key players operating in Indonesia‟s air conditioning market include Sharp
Electronics, Toshiba, Panasonic, LG, Samsung, and Hitachi, with LG holding the leadership position. “Indonesia Air
Conditioners Market Forecast & Opportunities, 2018” report elaborates following particulars:
Indonesia Air Conditioners Market Size, Share & Forecast
Segmental Analysis & Regional Analysis
Policy & Regulator Landscape
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations

3. Ta b l e o f C o n t e n t s
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1. Analyst Briefing
2. Global Air Conditioner Market Overview
3. Indonesia Air Conditioner Market Outlook
3.1. Market Size & Forecast
3.1.1. By Value
3.1.2. By Volume
3.2. Market Share & Forecast
3.2.1. By Company
3.2.2. By Application
3.2.3 By Season
3.2.4 By Region
3.2.5 By Type
4. Indonesia Split Air Conditioner Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.1.2. By Volume
5 Indonesia Cassette Air Conditioner Market Outlook
5.1 Market Size & Forecast
5.1.1 By Value
5.1.1 By Volume

4. Ta b l e o f C o n t e n t s
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6 Indonesia Portable Air Conditioner Market Outlook
6.1. Market Share & Forecast
6.1.1. By Value
6.1.2. By Volume
7 Indonesia Window Air Conditioner Market Outlook
7.1 Market Share & Forecast
7.1.1 By Value
7.1.2 By Volume
8. Market Dynamics
9. Market Trends and Developments
10.1. Solar and VRF Air Conditioners
10.2. Energy Efficient Air Conditioners
10.3. Technological Advancements
10.4. Residential Market For Air Conditioners
10.5. Air Purifier Based Air Conditioners
10.
11.
Policy and Regulatory Landscape
Indonesia Economic Profile
12. Competitive Landscape
12.1. PT. Panasonic Gobel Indonesia
12.2. LG Electronics Indonesia
12.3. PT. Sharp Electronics Indonesia
12.4 P.T. Samsung Electronics Indonesia
12.5 PT. Daikin Airconditioning Indonesia

5. Ta b l e o f C o n t e n t s
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12.6. Toshiba Corporation
12.7. PT. Hitachi Modern Sales Indonesia
12.8. Changhong Indonesia
12.9 PT. Hartono Istana Teknologi
12.10 PT. Mitsubishi Electric Indonesia
13. Strategic Recommendations
14. Research Methodology
15. About Us & Disclaimer

6. L i s t o f F i g u r e s
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•Figure 1 Global Air Conditioner Market Size & Forecast, By Value, 2009-2018F (USD Billion)
•Figure 2 Indonesia Air Conditioner Market Size & Forecast, By Value, 2009-2012 (USD Million)
•Figure 3 Indonesia Air Conditioner Market Size & Forecast, By Value, 2013E-2018F (USD Million)
•Figure 4 Indonesia Air Conditioner Market Size & Forecast, By Volume, 2009-2012 (Million Units)
•Figure 5 Indonesia Air Conditioner Market Size & Forecast, By Volume, 2013E-2018F (Million Units)
•Figure 6 Indonesia Air Conditioner Market Share, By Company, By Value, 2012
•Figure 7 Indonesia Air Conditioner Market Share, By Company, By Value, 2018F
•Figure 8 Indonesia Air Conditioner Market Share, By Application, By Value, 2012
•Figure 9 Indonesia Air Conditioner Market Share, By Application, By Value, 2018F
•Figure 10 Indonesia Air Conditioner Market Share, By Season, By Value, 2012
•Figure 11 Indonesia Air Conditioner Market Share, By Season, By Value, 2018F
•Figure 12 Indonesia Air Conditioner Market Share, By Region, By Value, 2012 & 2018F
•Figure 13 Indonesia Air Conditioner Market Share, By Type, By Value, 2012
•Figure 14 Indonesia Air Conditioner Market Share, By Type, By Value, 2018F
•Figure 15 Indonesia Split Air Conditioner Market Size, By Value, 2009-2018F (USD Million)
•Figure 16 Indonesia Split Air Conditioner Market Size, By Volume, 2009-2018F (Thousand Units)
•Figure 17 Indonesia Cassette Air Conditioner Market Size, By Value, 2009-2018F (USD Million)
•Figure 18 Indonesia Cassette Air Conditioner Market Size, By Volume, 2009-2018F Thousand Units)
•Figure 19 Indonesia Portable Air Conditioner Market Size, By Value, 2009-2018F (USD Million)

7. L i s t o f F i g u r e s
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•Figure 20 Indonesia Portable Air Conditioner Market Size, By Volume, 2009-2018F (Thousand Units)
•Figure 21 Indonesia Window Air Conditioner Market Size, By Value, 2009-2018F (USD Million)
•Figure 22 Indonesia Window Air Conditioner Market Size, By Volume, 2009-2018F (Thousand Units)

8. L i s t o f Ta b l e s
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•Table 1 Indonesia Power Generation Installed Capacity, By Region, 2010
•Table 2 Indonesia Major Residential Projects, 2012
•Table 3 Corporate Tax, Indonesia, 2012

9. S a m p l e D a t a - S n a p s h o t
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100.0
200.0
300.0
400.0
2009 2010 2011 2012
Figure 2: Indonesia Air Conditioner Market Size, By
Value, 2009-2012 (USD Million)
Figure 4: Indonesia Air Conditioner Market Size, By
Volume, 2009-2012 (Million Units)
10.0
20.0
30.0
40.0
2009 2010 2011 2012
Figure 6: Indonesia Air Conditioner Market Share, By Company, By Value, 2012
20%
20%
20%
20%
20%
Panasonic
LG
Sharp
Samsung
Others
20%
20%
20%
20%
20%
Figure 15: Indonesia Split Air Conditioner Market Size, By
Value, 2009-2018F (USD Million)
50
100
150
200
250
300
350
400
450
500
2009 2010 2011 2012 2013E2014F2015F2016F2017F2018F
Figure 10: Indonesia Air Conditioner
Market Share, By Season, By Value, 2012
50%
50%
Rainy Season
Dry Season
Figure 21: Indonesia Window Air Conditioner Market Size, By
Value, 2009-2018F (USD Million)
10 20 30 40 50 60 70 80 90 100
2009 2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F
20%
20%
20%
20%
20%
Cassate
Window
Portable
Split
Others
20%
20%
20%
20%
20%
Figure 14: Indonesia Air Conditioner Market Share, By Type, By Value, 2018F
Figure 17: Indonesia Cassette Air Conditioner Market Size, By Value, 2009-2018F
(USD Million)
50
100
150
200
250
300
350
400
450
500
2009 2010 2011 2012 2013E 2014F 2015F 2016F 2017F 2018F

10. Re p o r t O r d e r i n g
10
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Report Name: Indonesia Air Conditioners Market Forecast and
Opportunities, 2018
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For our study, we have gathered information through primary research surveys with 10
manufacturers of air conditioners systems followed by an exhaustive search of credible paid
databases such as LexisNexis, EIU, Hoovers, etc. including our internal databases. Our team of
analysts has then prudently evaluated all the collected information and personated them in
chronological order to depict a meaningful and clear picture of air conditioner market in
Indonesia.
While compiling the data we have also cross checked all the collected information from multiple
sources and data warehouses, so that, we can present the most accurate and precise
information of the concerned industry.
Market size, estimates and forecasts have been computed on the basis of industry‟s past &
current growth trends, analyzing influential factors on industry‟s compounded annual growth
rate of previous years. We follow a well-designed methodology for rating various factor
impacting the air conditioner industry directly or indirectly. Each such factor is rated on the scale
of 0 to 1, where 1 denotes highest impact of the factor on the current industry and 0 represents
least related factor. While forecasting we also analyze related industries current and future
growth trends. We rate allied sector‟s growth rate on the scale of -0.1 to 0.1, and accordingly
impact of allied sector‟s growth is mapped on the current industry.
For the purpose of calculating market share of competitors, the annual reports of the companies
have been scrutinized. The same information has then been verified with primary research
surveys with competitors.
Re s e a r c h M e t h o d o l o g y

12. A b o u t U s & D i s c l a i m e r
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